Zee Tamil

History

Zee Tamil was launched on 12 October 2008 as the third south Indian channel after Telugu and Kannada counterparts (Zee Telugu and Zee Kannada). It was launched under Zee Entertainment Enterprises. In Canada, the channel is distributed by Ethnic Channels Group.

Zee Tamil went on a revamp with an update in its on-air graphics on 15 October 2017 with the slogan of "Let's bridge heart and welcome change", along with the launch of a high-definition feed with Tamil film actress Jyothika as the brand ambassador. The rebranding coincided with the Zee Network's silver jubilee celebrations where all the network channels donned a new look.

On 19 September 2018, Astro Added "Samrat" Pack Customers, Zee Tamil HD (Channel 232) and purchase until October 2018. On 19 January 2020, its siblings channel Zee Thirai was launched, which airs non-stop Kollywood films. This Movie Channel was released by actor Kamal Haasan at the grand stage of Zee Cine Awards Tamil (2020).

Sister channel

Zee Thirai

Zee Thirai is an Indian Tamil language pay television channel which constantly broadcasts Tamil movies. It was launched on 19 January 2020 and owned by Zee Entertainment Enterprises (ZEEL). Zee Thirai offering Latest Blockbuster Kollywood Premiere Movies. Now ashwin kumar lakshmikanthan is the Brand Ambassador Of This Channel.

Programming

Main article: List of programmes broadcast by Zee Tamil (India)

Zee Tamil programming includes serials, spiritual shows, cookery, talk shows, musical shows, movies and events. It telecasts fantasy and romance serials. Zee Tamil also telecasts reality shows like Dance Jodi Dance, Genes, Sa Re Ga Ma Pa Seniors, Survivor Tamil, Tamizha Tamizha and Rockstar.

Ratings

In 2017, after the channel went through a complete revamp the shares rose from 5% to between 13% and 15% in that year. Making Zee Tamil the second most watched Tamil television channel.

References

References

1. "Zee launches Tamil channel". Outlook.
2. "Zee Tamil goes for the kill as churn grows".
3. "StarHub launches StarHub TV d'Lite offer".
4. "HYPPTV Celebrates Its 7th Year Anniversary With the Introduction of 7 New Channels". Tm.com.my.
5. (12 December 2019). "Zee to launch 24-hour Tamil movie channel".
6. (12 October 2008). "Zee launches Tamil channel". financialexpress.com.
7. (16 December 2013). "Tamil channel, ZEE Tamizh launches in Canada".
8. "Actor Jyothika to endorse Zee Tamil".
9. "Zee Tamizh re-brands with new logo, tagline and shows to create fresh brand identity".
10. (4 March 2019). "Astro shuts down Zee Tamil HD (CH232) barely 6 months after launch".
11. "Zee Enterprises to launch Tamil movie channel Zee Thirai".
12. "ZEEL launches Tamil film entertainment channel Zee Thirai".
13. "Zee Enterprises to launch Tamil movie channel Zee Thirai".
14. "ZEEL to launch Tamil movie channel on 19 Jan".
15. "Zee Tamil launches music reality show Rockstar - Exchange4media".
16. (15 December 2017). "Battle for cable TV market: Sun rules in Tamil Nadu but success of Star Vijay's Bigg Boss, Zee, shows churn happening".