Yorkshire Tea

Products

Yorkshire Tea uses varieties of tea grown in India, Sri Lanka, and Kenya, blended to form nine blends: Yorkshire Tea, Yorkshire Decaf, Yorkshire Hardwater (available in the United Kingdom), Yorkshire Gold, Breakfast Brew, Bedtime Brew, Biscuit Brew, Caramelised Biscuit Brew and Toast and Jam Brew.

In 2016 the brand launched Breakfast Brew, Breaktime Brew and the decaffeinated Bedtime Brew. Yorkshire Tea introduced Biscuit Brew, a malty flavoured tea, to its range in 2018, Toast and Jam Brew in 2020 and Caramelised Biscuit Brew in 2024. Toast and Jam Brew was discontinued in 2024.

In June 2025, due to the growing interest in iced tea, Yorkshire Tea put out a trial launch of Yorkshire Tea Iced. The drink is available in limited stockists including cafés, bars and farm shops. It is made from a mixture of Yorkshire Gold blend, with a choice of either a flavour of lemon or peach & raspberry.

History

Charles Edward Taylor and his brother created their company, CE Taylor & Co., in 1886 which was later shortened to "Taylor's". The brothers later opened "Tea Kiosks" in the Yorkshire towns of Harrogate and Ilkley, and in 1962, local tea room competitor 'Betty's' took over 'Taylor's', renamed it 'Taylors of Harrogate' and formed the Bettys & Taylors Group, which is still owned by the family of Fredrick Belmont, who founded 'Bettys Tea Rooms'. The Group now uses the 'Bettys' and 'Taylors' brands in a number of industries including Yorkshire Tea and Taylors Coffee Merchants under the 'Taylors of Harrogate' name and Bettys Tea Rooms, Bettys Cookery School and Bettys Confectionery under the 'Bettys' brand.

Yorkshire Tea as a brand was launched in 1977, originally conceived as a "Yorkshire blend for Yorkshire people". In the early days different blends were created and sold for different regions of Yorkshire where the hardness / softness of the water varied. Over time, and as the scale of the brand grew to be fully national, the product has evolved to one single blend in the standard orange-coloured pack. However, it retains a hard water variant in green-coloured packs to cater for those who live in hard water areas of the UK.

When Safeway was taken over by West Yorkshire-based Morrisons in 2004, commentators in the London press noted the amount of shelf space in one former Safeway store that was suddenly given over to Yorkshire Tea.

In 2009, the Prince of Wales granted Yorkshire Tea a Royal Warrant. The company has also sponsored ITV1's Yorkshire-based Heartbeat from 1998 to 2001.

By 2015, Yorkshire Tea was the third best-selling tea brand in Britain behind Tetley and PG Tips. By September 2017, it was the second best-selling brand behind PG Tips after having overtaken Tetley on sales in the traditional "black tea" market. In November 2019, it was revealed that Yorkshire Tea was now the number one selling brand of tea in the United Kingdom with 28% of the traditional black tea market.

Advertising and popular culture

In 2007, a new TV campaign was created using the line "Try It, You'll See", voiced by Bill Nighy. Starting in 2017, an advertising campaign featuring prominent Yorkshire celebrities in a version of the area for which they're known, such as Michael Parkinson conducting employment interviews, the Kaiser Chiefs playing the hold music for incoming telephone calls and Sean Bean giving motivational speeches to workers.

Yorkshire Gold is mentioned in the popular Showtime TV series Homeland as a favourite of protagonist Sergeant Nicholas Brody. Ian Brabbin, tea buyer at Bettys and Taylors of Harrogate said: We were both surprised and delighted to discover that Yorkshire Gold has been given such a starring role in Homeland and are looking forward to seeing the show when it arrives on our screens here later in the year. We are no strangers to the small screen – Yorkshire Tea has also made a cameo appearance on Friends, not to mention our ever growing band of celebrity fans such as Noel Gallagher and Alan Carr.

Also on the celebrity fan list are Russell Crowe, who posted on Twitter about the beverage in 2012, and who visited Yorkshire Tea's headquarters in Harrogate whilst touring with his band. Other aficionados include Martha Reeves, who was also featured on the social media site holding Yorkshire Tea paraphernalia, and Patrick Stewart who indicated Yorkshire Gold was his favourite tea during a Reddit Ask Me Anything session.

In 2013, Yorkshire Tea entered a sponsorship agreement with the England and Wales Cricket Board of the England cricket team until October 2015. As an official supporter of the Grand Départ of the 2014 Tour de France in Yorkshire, Yorkshire Tea produced a 30g special edition sample pack rebranded as Yorkshire Thé.

References

References

1. (2 November 2019). "Move over PG – Yorkshire Tea is now Britain's best-selling cuppa".
2. "Who We Are". Bettys & Taylors of Harrogate Limited.
3. (29 July 2016). "Yorkshire Tea to 'shake up' tea market with new speciality brews".
4. (20 March 2018). "Yorkshire Tea adds 'malty' Biscuit Brew to speciality black tea lineup".
5. (21 September 2020). "Harrogate's Yorkshire Tea unveils new specialty 'jam on toast' blend for Asda".
6. (12 July 2024). "Yorkshire Tea adds to speciality range with 'irresistible' Caramelised Biscuit Brew".
7. (19 October 2024). "Yorkshire Tea discontinues its Toast and Jam Teabags".
8. "Yorkshire Tea Iced".
9. (5 September 2017). "How Yorkshire Tea grew from a local brand to be the nation's cup of tea". [[The Yorkshire Post]].
10. Walsh, Dominic. (20 August 2004). "Safeway stayaway". The Times.
11. (15 January 2009). "Yorkshire tea firm granted Royal seal of approval". The Yorkshire Post.
12. "Taylors of Harrogate".
13. (31 July 2004). "A warming Heartbeat". The Grocer.
14. (5 August 2015). "Tea sales plummet UK-wide... but Yorkshire Tea bucks the trend". York Press.
15. (5 September 2017). "How Yorkshire Tea grew from a local brand to be the nation's cup of tea". The Yorkshire Post.
16. (2 November 2019). "Move over PG – Yorkshire Tea is now Britain's best-selling cuppa". The Yorkshire Post.
17. (21 July 2006). "Yorkshire tea : Now they really owe him money.".
18. "Ey Up WATCH This! Yorkshire Stars Come Out In Force For AMAZING New Tea Advert".
19. Nicholson, Rebecca. (1 April 2012). "Homeland: series one, episode seven | Television & radio". The Guardian.
20. (10 January 2012). "Yorkshire Gold takes starring role in drama". Harrogate Advertiser.
21. Russell Crowe. (29 October 2012). "Found Yorkshire tea at Myers of Keswick on Hudson Street, NY. Teapot and 1953 coronation cup. Aah Tea, it's the ritual perfect for Hurricanes".
22. (1 October 2017). "Russell Crowe visits Yorkshire Tea factory in Harrogate". The Yorkshire Post.
23. Nath Brudenell. (15 December 2013). "A real lady.... MARTHA REEVES loves Yorkshire Tea! :::: @YorkshireTea #Brewdenell100".
24. (20 August 2015). "I am actor Patrick Stewart of Yorkshire, X-Men, Star Trek and Blunt Talk. AMA!". reddit.com.
25. (4 February 2013). "Tie-up with England's cricket team marks big break for Yorkshire Tea". The Yorkshire Post.
26. "Sponsors".
27. (18 June 2014). "Yorkshire Thé".