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Yasushi Akimoto

Japanese producer and lyricist (born 1958)


Summary

Japanese producer and lyricist (born 1958)

FieldValue
nameYasushi Akimoto
imageYasushi Akimoto 20071109 (cropped).jpg
image_size220px
captionAkimoto in 2007 (Age 49/50)
birth_date
birth_placeMeguro, Tokyo, Japan
genre{{flatlist
occupation{{flatlist
years_active1973–present
label{{flatlist
  • Japanese pop
  • Record producer
  • lyricist
  • television writer}}
  • Vernalossom
  • Fuji-Pacific}} Yasushi Akimoto is a Japanese record producer, lyricist, and television writer, best known for creating and producing some of Japan's top idol groups, Onyanko Club and the AKB48 franchise. Total sales of the singles he has written exceed 100 million copies, making him the best-selling lyricist in Japan.

Career

Akimoto created the Chakushin Ari (One Missed Call) horror franchise, which began with his novel of the same name and was first brought to film in 2003 before being remade by Hollywood in 2008. He wrote both the novel and the screen adaptation for One Missed Call: Final. Akimoto became a television writer in high school, he has produced many television programs, such as Utaban.

Akimoto started as a lyricist with The Alfee in 1981; he has written lyrics for various artists such as Kinki Kids, Tunnels, Onyanko Club, AKB48, SKE48, SDN48, NMB48, HKT48, NGT48, STU48, Nogizaka46 and Keyakizaka46. He also wrote Hibari Misora's last single during her lifetime, "Kawa no Nagare no Yō ni", and Jero's debut single "Umi Yuki".

Akimoto is planning to launch a Taiwan version of AKB48 in summer 2011. The group is temporarily named Taiwan48 or TPE48. In February, there were reports that TPE48 would debut summer of 2011, but there had been no further development since until this announcement. However there are plans to hold auditions for TPE48 in early 2012 and to debut as early as Summer 2012.

He debuted the 1st international sister group of AKB48 called JKT48. Auditions were held on October 8 and 9, 2011 and the official members were announced early November. And the 2nd international sister group of AKB48 called SNH48 was announced in October 2012. In June 2016 it was announced that SNH48 and its sister groups became fully independent from AKB48 having BEJ48, GNZ48, SHY48 and CKG48 as SNH48's Local Sister Groups which formed an alliance known as SNH48 Group or Star48. The 3rd international sister group of AKB48 called BNK48 was announced on February 12, 2017. The 4th international sister group of AKB48 called TPE48 was announced on February 4, 2018. And MNL48 the 5th international sister group of AKB48, the 1st generation members were officially announced on April 28, 2018. Also on the same year, MUM48, AKB48 Team SH and SGO48 were formed too as 6th, 7th and 8th overseas sister groups respectively.

Akimoto also got involved in female professional wrestling, introducing wrestler Cutie Suzuki.

In 2007 he became a professor and vice president at Kyoto University of Art and Design.

On March 17, 2014, it was announced that Akimoto was named a member of the 2020 Tokyo Olympics Committee and was put in charge of producing the opening ceremony along with photographer Mika Ninagawa who has previously produced music videos for AKB48, including 2010's Heavy Rotation and 2013's Sayonara Crawl. A petition against his appointment has been created due his representing the "decline" of the Japanese entertainment industry, with 11,000 signatures as of March 23.

He also contributed in forming a South Korean girl group Iz*One with collaboration between AKS and Mnet.

In 2016, Japanese idol girl group multimedia project between Yasushi Akimoto, Aniplex, and Sony Music Records called 22/7 was formed. The project is described as "idols who transcend dimensions." The members consist of voice actresses who provide the voice and motion capture for their characters, as well as perform as a musical group.

In 2017, Akimoto co-founded the $4.50 Theater Company, in cooperation with the entertainment company Avex Inc.

As of 2019, Akimoto is no longer part of the AKS management and is involved only as the creative producer of AKB48 Groups. In September 2022, OVERSE announces the launch of its new idol group project, it will be a new kind of idol group with blockchain and metaverse concepts, and names Akimoto Yasushi as the idol group's general producer.

Criticism

Akimoto has been criticized in the past for song lyrics that some consider to have misogynistic undertones. Specifically, the 2016 HKT48 song "Einstein yori Dianna Agron" was seen as an insult to women's intelligence.

Personal life

Akimoto married Onyanko Club member Mamiko Takai in 1988. They had a daughter in 2001.

Awards

  • 2008: 41st Japan Lyricist Awards — Grand Prix (for the song "Umiyuki", performed by Jero)
  • 2009: 51st Japan Record Award Special Award
  • 2011: 16th The AMD Award — Grand Prize
  • 2012: 54th Japan Record Award — Lyricist Award. 45th Japan Cable Award, Special Award.
  • 2017: 19th Mnet Asian Music Awards — Inspired Achievement
  • 2022: Medal with Purple Ribbon

References

References

  1. link. Yahoo Japan Corporation
  2. link. Tokyo Metropolitan Government
  3. link. [[Oricon]]. (2015-12-09)
  4. (03/01/2011). "Taiwan48 idol group to launch in summer". Asia Pacific Arts.
  5. (10/06/2011). "Yasushi Akimoto to expand the AKB48 franchise overseas to Indonesia and Taiwan". Asia Pacific Arts.
  6. (2012-02-24). "AKB48 the new talent model from Japan and beyond". PopularTrash.
  7. (2011-10-06). "Yasushi Akimoto to expand the AKB48 franchise overseas to Indonesia and Taiwan". Asia Pacific Arts.
  8. (2008). "Pride: The Secret Files". Kamipro.
  9. "A Message from the Vice President".
  10. (2014-03-23). "AKB48 Akimito Yasushi to produce 2020 Olympics Opening Ceremony". Anime News Network.
  11. (2014-03-23). "AKB48 Akimito Yasushi to produce 2020 Olympics Opening Ceremony". Anime News Network.
  12. "Produce 48 by AKB48 Group Yasushi Akimoto here all you need to know".
  13. (24 January 2019). "劇団4ドル50セントのプロフィール".
  14. link. [[Nikkan Sports]]. (2019-05-06)
  15. "Akimoto Yasushi Becomes New Idol Group Producer - 48/46 J-POP & Showbiz News".
  16. (10 May 2016). "HKT48 and Akimoto Yasushi Criticized for Misogynistic Song". Arama! Japan.
  17. (10 May 2016). "VIDEO: HKT48 song angers the president of a women's university in Tokyo". [[SBS (Australian TV channel).
  18. (May 2016). ""I Prefer Dianna Agron Over Einstein" : Is Charm Valued Over Cleverness in Japan?". Tokyo Girls Update.
  19. (14 April 2016). "【炎上】HKT48の新曲が海外ドラマ『glee』を侮辱しているとネットで大炎上!! 「女性蔑視だ」「全然ドラマを理解していない」と物議". Rocket News 24.
  20. "「女の子」を愚弄した秋元康を<断罪>する 『glee』が私たちに教えてくれたこと". Wezzy.
  21. link. Japan Lyricists Association
  22. link. oricon ME inc.. (4 March 2015)
  23. "第16回AMD Award '10 受賞作品一覧 - AMD 一般社団法人デジタルメディア協会".
  24. (5 October 2016). "2012年『日本有線大賞』は氷川きよし 2年ぶり史上最多7回目の大賞".
  25. (2017-12-04). "The Complete List of '2017 MAMA' Winners".
  26. "春の褒章に高木美帆さんら 688人、作詞家の秋元康さんも". Kahoku Shimpo.
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