WSJ Magazine

Initial release

The magazine was originally sent as an insert with September 6, 2008, weekend home delivery in the seventeen largest United States The Wall Street Journal subscription markets as well as the September 5 editions of The Wall Street Journal Europe and The Wall Street Journal Asia. The magazine is also available with newsstand purchases of the newspaper in the selected domestic markets, and its content is available for free online at www.wsj.com. The launch press release was sent out in English, French, German, Italian, Japanese, Simplified Chinese, and Traditional Chinese. The September 6 debut had been announced about a year earlier.

The magazine was officially unveiled at the Pierpont Morgan Library on September 3, 2008. The unveiling was led by Ellen Asmodeo-Giglio, its publisher; Michael Rooney, Dow Jones chief revenue officer; Tina Gaudoin, WSJ Magazine editor in chief (and former launch editor of *The Times of London'''s quarterly magazine Luxx); Gaudoin had also previously worked for Tatler, Harper's Bazaar and *Vogue'' and helped to launch the women's magazine Frank.

Strategy

In 2008, luxury magazines had become the new wave of print media.{{cite web|url=https://blogs.wsj.com/wealth/2008/03/27/the-luxury-magazine-bubble/ |url-access=subscription

The Wall Street Journal launched its weekend newspaper edition, which its publisher, Dow Jones & Company, described as the first and only Saturday morning national weekend newspaper, on September 17, 2005. When the weekend newspaper was launched, it had the highest circulation of any national newspaper published on Saturday. Prior to the launch of the weekend edition, The Wall Street Journal had commonly only been delivered to business addresses. With the home delivery aspect of the weekend edition, the possibility of supplemental weekend luxury magazine arose. The original name Pursuits had been widely publicized as a section of the newly launched weekend edition of the magazine.

Expanded launch

In December 2009, WSJ Magazine announced plans to expand domestic circulation beyond the 17 largest domestic markets to the entire domestic subscription base, which nearly doubled its domestic circulation from 800,000 to 1.5 million. In addition the frequency of distribution was expanded from 4 to 6 times per year. In order to increase the frequency a May and an October edition were added to the March, June, September and December 2010 distribution schedule. At the time of the expansion, the magazine claimed its first fifteen months of its first six issues had been a success during which the magazine attracted 64 new subscribers to the Journal's franchise. Deborah Needleman replaced Tina Gaudoin in 2010. After Needleman left for T in 2012, she was replaced by Kristina O'Neill. In 2012, 2013 and 2014, the magazine increased its publication frequency to 10, 11 and 12 times per year, respectively. When Pursuits was initially marketed, the plan was for it to be a monthly magazine.

Design and layout

The magazine is oversized to be as large as would fit within the fold of The Wall Street Journal.

Critical review

Some media experts consider that pursuit of luxury retail advertising an effective strategy, Some skeptics claim that since Journal readers are financial information seekers giving them a free magazine of luxury ads may be a waste of time. Others note the magazine's launch despite a market with declining advertising and a world economy suffering from the 2008 financial crisis. Some advertisers expressed appreciation for an opportunity to present to ''The Wall Street Journal'''s readers in a different format.

The content is slightly less focussed on consumption than How To Spend It. Gaudoin stated her intention was to make a publication that was less about how to spend it and more about "how to live it." She also intends to differentiate her magazine via wit and irreverence in order to make WSJ. less urban and less gritty" than T. The magazine claims to have planned to feature Sarah Palin in its inaugural issue even before she became John McCain's running mate in the 2008 United States presidential election.

In 2013, Adweek named WSJ Magazine the "Hottest Lifestyle Magazine of the Year" in its annual Hot List. The November 2013 cover featuring Gisele Bundchen and Daft Punk won the Clio Award for Top Magazine cover of the year.

References

References

1. Pérez-Peña, Richard. (September 3, 2008). "A Magazine for the Rich (and Lucrative Ads)". [[The New York Times]].
2. Pérez-Peña, Richard. (September 17, 2007). "A Wall Street Journal Magazine". [[The New York Times]].
3. Edgecliffe-Johnson, Andrew. (September 3, 2008). "WSJ magazine targets upscale market". [[The Financial Times]].
4. "WSJ". [[Dow Jones & Company, Inc.]].
5. Brook, Stephen. (January 29, 2008). "Gaudoin to edit WSJ luxury magazine". [[The Guardian]].
6. Haber, Matt. (September 3, 2008). "Robert Thomson and Tina Gaudoin Unveil ''WSJ.''". [[New York Observer]].
7. Carmon, Irin. (March 9, 2008). "The WSJ's New Magazine: An Obvious Money-Spinner". Seeking Alpha.
8. (September 3, 2008). "Wall Street Journal Unveils Highly Anticipated WSJ., A Glossy Lifestyle Magazine Targeting Journal Readers: Appeals to a Broad Range of Luxury Marketers-Drawing New Advertisers to the Journal Franchise". [[Dow Jones & Company, Inc.]].
9. (September 12, 2005). "The Wall Street Journal To Launch Weekend Edition on Sept. 17: Only National Weekend Newspaper To Arrive Early Saturday Morning". Dow Jones & Company, Inc..
10. (April 2023). "WSJ. Magazine to Increase Its Circulation and Frequency Beginning in March 2010". GlobeNewswire, Inc.}}{{dead link.
11. Peters, Jeremy W.. (July 27, 2010). "Deborah Needleman Takes Over WSJ Magazine". [[The New York Times]].
12. "[http://jimromenesko.com/2012/10/17/kristina-oneil-named-editor-of-wsj-magazine/ Kristina O'Neill named editor of WSJ. Magazine]" {{Webarchive. link. (2014-04-07 . ''Jim Romenesko''. October 17, 2012.)
13. Pompeo, Joe. (September 13, 2012). "'The Wall Street Journal' pushes its glossy magazine to monthly (almost)". [[Politico]].
14. Timmons, Heather. (August 31, 2008). "Vogue's Fashion Photos Spark Debate in India". [[The New York Times]].
15. (December 2, 2013). "Check Out All of the Winners in the Print Category From This Year's Hot List Including the editor and publisher of the year". [[Adweek]].
16. (May 14, 2014). "WSJ's Gisele Cover and Kate Moss for Alexander McQueen Win CLIO Image Awards". [[Fashion Vent]].
17. (May 13, 2014). "Kate Moss for Alexander McQueen, WSJ's Gisele Cover Win CLIO Image Awards". [[Top Model Latina]].