Wrigley Company

History

thumb|left|150px|William Wrigley Jr., the founder of the Wrigley company The company was founded on April 1, 1891, in Chicago, Illinois by William Wrigley Jr. Wrigley's gum was traditionally made out of chicle, sourced largely from Central America. In 1952, in response to Decree 900, land reforms attempting to end feudal working conditions for peasant farmers in Guatemala, Wrigley's discontinued purchasing chicle from that country.

Wrigley's announced the closure of its Santa Cruz, California manufacturing plant in April 1996. The plant had been built in 1955. The 385,000-square-foot manufacturing facility was put on the market in October 1996 for US$11.3 million, or about $30 a square foot.

thumb|left|170px|The [[Wrigley Building]], company's headquarters until 2011 In 2005, Wrigley purchased Life Savers and Altoids from Kraft Foods for US$1.5 billion. On January 23, 2007, Wrigley signed a purchase agreement to acquire an 80% initial interest in Russian chocolatier A. Korkunov for $300 million with the remaining 20% to be acquired over time. On April 28, 2008, Mars, Incorporated announced that it would acquire Wrigley for approximately $23 billion. The sale price represented a significant premium to Wm. Wrigley Jr.’s market capitalization, which stood at $17.3 billion. Financing for the transaction was provided by Berkshire Hathaway, Goldman Sachs, and JPMorgan; Berkshire Hathaway held a minority equity investment in Wrigley until October 2016, when Mars took full control over the company.

The Wrigley Building on Michigan Avenue, a landmark on Chicago's Magnificent Mile, was the company's global headquarters until 2011, when it was sold to an investor group that included Zeller Realty Group as well as Groupon co-founders Eric Lefkofsky and Brad Keywell. The company has been headquartered in the GIC since 2012.

In 2016, Mars announced that Wrigley would be merged with its chocolate segment, Mars Chocolate North America, LLC, to form a new subsidiary, Mars Wrigley Confectionery. The new company would maintain global offices in Chicago, while moving its U.S. offices to Hackettstown and Newark, New Jersey.

In May 2021, the company filed a lawsuit against five companies for marketing cannabis-infused edibles that closely resembled its Skittles, Starburst, and Life Savers brands. On October 16, 2023, Judge John W. Holcomb approved a final judgment by consent in the case between Wm. Wrigley Jr. Company and Green Rush Extracts LLC. The defendants agreed to a permanent injunction and significant monetary remedies for willful trademark infringement and counterfeiting.

People

1891–1932: William Wrigley Jr.

In 1891, 29-year-old William Wrigley Jr. (1861–1932) came to Chicago from Philadelphia with $32 and the idea to start a business selling Wrigley's Scouring Soap. Wrigley offered premiums as an incentive to buy his soap, such as baking powder. Later in his career, he switched to the baking powder business, in which he began offering two packages of chewing gum for each purchase of a can of baking powder. The popular premium, chewing gum, began to seem more promising, prompting another switch in product focus. Wrigley also became the majority owner of the Chicago Cubs in 1921.

1932–1961: Philip K. Wrigley

After William Wrigley Jr. died, his son Philip K. Wrigley (1894–1977) assumed his father's position as CEO of the Wrigley Company. Wrigley is most well known for his unusual move to support US troops and protect the reputation of the Wrigley brand during World War II, in which he dedicated the entire output of Wrigley's Spearmint, Doublemint, and Juicy Fruit to the US Armed Forces. Wrigley launched the "Remember this Wrapper" ad campaign to keep the Wrigley brands on the minds of the customers during times of wartime rationing.

1961–1999: William Wrigley III

In 1961, Philip K. Wrigley handed control to his son, William Wrigley III (1933–1999). Wrigley led a strategic global expansion by establishing Wrigley facilities in nine new countries. (This pack of gum is now on display at the Smithsonian Institution's National Museum of American History.) In 1984, Wrigley introduced a new gum, Extra, which followed the new trend of sugar-free gums in the US. Wrigley also assumed control of the Chicago Cubs after his father's death in 1977, and sold the team to the Chicago Tribune in 1981.

1999–2006: William Wrigley IV

William "Beau" Wrigley IV (1963–), following the death of Wrigley III (his father), led the sugar-free gum campaign across Europe, Australia, Spain, India, and China. Wrigley helped establish the Wrigley Science Institute (WSI) in 2006 to study the oral health benefits of gum chewing. The WSI investigates the effects of gum chewing on weight management, stress relief, concentration, and oral health.

2006–2008: William Perez

On October 23, 2006, William D. Perez (1948–) succeeded Bill Wrigley as CEO, becoming the first person outside the Wrigley family to head the company. In 2007, the company debuted 5 Gum in the United States. The 5 Gum brand was marketed using cinematic TV commercials portraying "How it feels to chew 5 Gum." Perez led the efforts of improving slimmer packaging (Slim Pack) with flavor improvements across both Extra and Wrigley brands.

2008–2011: Dushan "Duke" Petrovich

Dushan Petrovich (1954–) succeeded Perez almost immediately after Mars, Incorporated's 2008 purchase of Wrigley. In 2009, Wrigley's Global Innovation Center received the LEED Gold Certification through Wrigley's commitment to global sustainability. In the 2010 Olympic Games in Vancouver, British Columbia, Wrigley was the Official Confectionery Supplier of the games, in which the company sported Olympic-themed packs and products.

2011–2017: Martin Radvan

Martin Radvan became the president of the Wrigley Company after Petrovich. He is responsible for the company's worldwide strategy, operations, and business performance.

2017–present: Andrew Clarke

Subsidiaries

• The Wrigley Company Limited
• Amurol Confections Company
• Northwestern Flavors, LLC

Brands

Gum

United States

• Juicy Fruit (1893)
• Spearmint (1893)
• Doublemint (1914)
• Freedent (1975)
• Big Red (1975)
• Orbit (1976)
• Hubba Bubba (1979)
• Extra (1984)
• Winterfresh (1994)
• Eclipse (2001)
• 5 (2007) Canada
• 5
• Doublemint
• Excel
• Excel Mist
• Excel White
• Extra
• Extra Professional
• Extra Professional White
• Hubba Bubba
• Juicy Fruit
• Freedent

The Wrigley Company Ltd., Estover, Plymouth, UK

• Airwaves
• Hubba Bubba
• Doublemint
• Extra
• Altoids
• Juicy Fruit
• Tunes
• Rondo
• Wrigley's Spearmint
• Lockets

Additional products and brands

• Altoids
• Big Boy
• Big G
• Big League Chew
• Boomer
• Bubble Tape
• Cool Air
• Eclipse
• Excel
• Hubba Bubba
• Life Savers
• Gummi Savers
• Creme Savers
• PimPom
• P.K.
• Skittles
• Solano
• Starburst
• Sugus
• Lockets
• TaTa
• Tunes

Alpine Gum

Alpine Gum was a gum made by Wrigley's, and was only sold in Canada. It is an alternative to cough syrup. It cools the throat and relieves sore throat pain. Alpine was discontinued in 2005.

Alert Gum

In 2013, Wrigley temporarily halted production and sales of its new Alert energy gum after the US Food and Drug Administration said it would investigate the safety of added caffeine in food products.

Notes

References

References

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6. Jargon, Julie. (February 11, 2013). "An Orange Crème Pop Gum? Folks Just Aren't Chewing It". [[The Wall Street Journal]].
7. (June 20, 2004). "THE GOODS; Wrigley's Second Chance to Smile". [[The New York Times]].
8. [https://www.foodbev.com/news/mars-wrigley-merger-win-win-for-all-parties Mars-Wrigley merger win-win for all parties] on Food Bev, 28 Apr 2008
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14. (November 4, 2008). "German chocolatier retreats from Russia". The New York Times.
15. (April 27, 2008). "Mars, Buffett Team Up in Wrigley Bid". The Wall Street Journal.
16. Sorkin, Andrew Ross. (April 28, 2008). "Mars to Buy Wrigley’s for $23 Billion". The New York Times.
17. Kell, John. (October 6, 2016). "Mars Inks Deal With Warren Buffett For Full Control of Wrigley".
18. (October 6, 2016). "Mars Inc buying out Buffett stake in Wrigley".
19. de la Merced, Michael J.. (2016-10-06). "Mars Cashes Out Warren Buffett to Take Control of Wrigley".
20. Mohamed, Theron. (2023-01-28). "Warren Buffett shelled out $6.5 billion to help Mars buy Wrigley during the financial crisis. Here's how he made the candy deal happen.".
21. (September 19, 2011). "Wrigley Building Sold, Groupon Cofounders Among Buyers".
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23. {{cite court. (October 16, 2023). link
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28. (2010). "The Advertising Red Books". LexisNexis.
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30. (1999). "Manufacturing Confectioner".
31. "APNewsBreak: Wrigley halts caffeinated gum". Associated Press.