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Worthy Book

Malaysian coupon-book brand

Field	Value
name	Worthy Book
logo	[[File:Worthy Book Logo.jpg	200px	Worthy Book Logo]]
type	Private limited company
foundation	2010
location	Kuala Lumpur, Malaysia
key_people
parent	Worthy Media Sdn Bhd
industry	Voucher, Marketing, Publishing

Worthy Book is a Malaysian coupon-book brand held by Worthy Media. It is based in Kuala Lumpur, Malaysia.

Worthy Book was released in September 2010 by Han Jia and Ken Kho and have become well known for voucher booklets offering various discounts throughout Kuala Lumpur. The company has expanded to serve a large number of brands in Malaysia, such as Kenny Rogers, Guardian, and The Body Shop.

Outside of the business, the company has received praise from non-governmental organizations such as AIESEC for their focus on corporate social responsibility. They have attracted various forms of media coverage, such as radio and TV coverage.

History

Worthy Book was released by Han Jia and Ken Kho in September 2010. Since then, the company has expanded to serve a large number of brands in Malaysia.

In 2012, the company expanded its voucher offerings, including F&B and female-focused offerings.

Distribution Model

Much like other advertising and coupon companies, Worthy Book charges merchants for advertising and prospective vendors of Worthy Book pay for the book via a subscription fee. ******

References

National Kidney Foundation of Malaysia. "WORTHY MEDIA – WORTHY BOOK™". National Kidney Foundation of Malaysia.
Lee, Zhi Yu. "Of Worthy Entrepreneurship Journey with Worthy Book-Exclusive Interview with Han Jia". ZewSays.com.
(2013-07-14). "Truly a Worthy Book? The Ladies Edition".
{{cite interview. Kho. Han Jia. "Worthy Book". Open for Business. [[BFM 89.9]]. (2010-10-28)

Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

2010-establishments-in-malaysia companies-based-in-kuala-lumpur malaysian-companies-established-in-2010 sales-promotion marketing-companies malaysian-brands

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