Women's Health (magazine)

History

Rodale created Women's Health in 2005 as a sister publication of Men's Health magazine. Bill Stump, a former Men’s Health editor, who was at the time the head of Rodale Inc.’s New Product Development department, led the launch. The magazine's founding editor-in-chief was Kristina Johnson, previously the original executive editor of Teen People. In 2008, David Zinczenko, editor-in-chief of Men's Health magazine, was named editorial director of Women's Health. In March 2009, Jack Essig, SVP/Publisher of Men's Health, was named SVP/Publisher of Women's Health.

Women's Health is published in the United States, Argentina, Australia, Brazil, China, Germany, Indonesia, Malaysia, New Zealand, Philippines, Thailand, and Turkey. The German edition of the magazine was launched in April 2011. A South African version was launched alongside its own Men's Health magazine, for which Media24 issued a license for publication with distribution by Magzter.

Hearst acquired Rodale in 2018.

Bauer Media Australia and New Zealand published Women's Health's Australian edition. In July 2020, the Sydney investment firm Mercury Capital acquired Bauer Media's operations in Australia and New Zealand. This paused the magazine's production in the region due to "declining advertising revenue and travel restrictions caused by the COVID-19 pandemic."

The Polish edition launched in 2013 and ceased publication in 2023.

DVDs and books

Women's Health has also produced DVDs marketed for weight loss, toning, and physical conditioning. The DVDs include Look Better Naked, Ultimate Abs Workout, The Tone-up Workout, The Wedding Workout, and Train for Your Body Type.

The DVDs also have accompanying health and fitness books. Titles include: The Women's Health Diet, The Big Book of Exercises, The Big Book of Abs, Look Better Naked, and Six Weeks to Skinny Jeans.

Awards and recognition

In 2012, Women's Health was ranked #4 on Adweek Media "Hot List" and #2 on Advertising Age annual "A-List" for their performance in advertising and circulation. In March 2008, Women’s Health finished #1 on Adweek's "10 under 50" Hot List. The magazine was named #2 on Advertising Age 2008 A List. In 2009, the magazine was named "Magazine of the Year" by Advertising Age. In 2011, Women's Health won a National Magazine Award for "General Excellence". The brand was named one of ''Ad Age'''s "Magazines of the Year" in both 2017 and 2018, and was nominated for a National Magazine Award for "magazine section" in 2016 and for "personal service" in 2017.

Editors-in-chief

The founding editor-in-chief, Kristina Johnson, guided Women's Health from its inception in 2003 until her departure in 2008. In January 2009, Michele Promaulayko took over the editorial responsibility. She was succeeded in 2014 by Amy Keller Laird, the magazine's Executive Editor. On January 9, 2018, Hearst announced that Liz Plosser would take over.

References

References

1. (June 30, 2011). "eCirc for Consumer Magazines". [[Audit Bureau of Circulations (North America).
2. "Rodale Launches Women's Health Thailand".
3. "Women's Health Magazine". Rodale Inc.
4. "A Look Back at All 104 Women’s Health Covers from the Past Decade {{!}} Women's Health".
5. "Top 100 U.S. Magazines by Circulation". PSA Research Center.
6. "Company Timeline". Rodale.
7. Shope, Dan. (28 September 2004). "Rodale Magazine Targets Females".
8. "Immuno PCR".
9. (2011-07-19). "David Zinczenko Now Editorial Director of Prevention, Organic Gardening".
10. Cohn, Steve. (2011-07-06). "Jack Essig Named Esquire Publishing Director".
11. "Rodale International Magazines". Rodale Inc.
12. "Rodale Launches Women's Health Germany". Rodale.
13. [https://finance.yahoo.com/news/magzter-gold-magzters-read-digital-163000343.html "Magzter GOLD, Magzter's 'All-You-Can-Read' Digital Magazine Subscription Model, Posts 200 Percent Subscriber Growth Each Month Since January"; ''Yahoo! Finance''; Marketwired; October 6, 2015. Accessed September 14, 2019.]
14. (2018-01-02). "Hearst buys Pennsylvania publisher Rodale".
15. Doyle, Michael. (21 July 2020). "InStyle, Elle, Women's Health, Men's Health among Australian magazines axed by Bauer Media". [[ABC News (Australia).
16. (20 July 2020). "Mercury Capital axes eight former Bauer magazines, including Harper's Bazaar, Elle and Men's Health". [[The Guardian]].
17. "PhenQ Weight Loss".
18. "Rodale Store: Women's Health". Rodale Inc..
19. (9 May 2011). "National Geographic Named Magazine of the year at 2011 National Magazine Awards Dinner".
20. "Liz Plosser Named Editor-in-Chief of Women's Health - Liz Plosser Named Editor-in-Chief of Women's Health {{!}} Hearst".