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Willow (TV channel)

American cricket sports television channel

Field	Value
name	Willow
logo	Willow Cricket.PNG
logo_size	200px
launch_date
picture_format	1080i HDTV
(downscaled to letterboxed 480i for the SDTV feed)
owner	Times Internet
parent	The Times Group
country	United States and Canada
headquarters	BCCL Worldwide Inc. Redwood City, CA
website

(downscaled to letterboxed 480i for the SDTV feed)

Willow is an American pay television sports channel which is devoted to airing overseas cricket events, including live and recorded matches and other cricket-related programming in English, with the majority of its advertising targeted towards the Indian subcontinent diaspora in North America. The network is carried both as a traditional subscription-television channel which airs on pay-TV providers, and a paid streaming service available online.

The network was launched in the U.S. on August 27, 2010, and in Canada on May 14, 2019. The channel merged with NEO Cricket's American network in February 2013 as that provider drew down their American operations with the Willow name remaining. Times Internet, part of the Times Group, bought the service in 2016. In April 2024, coinciding with the 2024 Indian Premier League and ahead of the Men's T20 World Cup, Willow was rebranded and integrated with Times Group's cricket website Cricbuzz.

Willow has operated an Internet portal for live streaming of cricket events at www.willow.tv since 2003 for a monthly subscription fee. Willow has driven various innovations in the coverage of cricket, like video-based live scorecards and editorials. The website provides subscribers with video streams available on mobile apps and a streaming feed. A dedicated app for Willow was added for Apple TV on June 24, 2014.

Willow has been the subject of complaints about its billing practices, including making it impossible to unsubscribe through the website or app, and ignoring repeated emails requesting cancellations. They have since made it possible to unsubscribe through their website.

Match rights

Willow holds the rights to some of the matches of the following teams and leagues:

ICC Events

All ICC events from Nov 2015 to 2023 (Included in the new eight-year period are 18 ICC tournaments, including two ICC Cricket World Cups (2019 and 2023), one ICC Champions Trophy tournaments (2017) and three ICC World Twenty20 tournaments (2016, 2021 and 2022) and one ICC World Test Championship tournaments (2021).

ICC Events 2015–present

;ICC major global events

;ICC qualifying events

2015 ICC World Twenty20 Qualifier – Ireland and Scotland
2018 ICC Cricket World Cup Qualifier – Zimbabwe
2019 ICC T20 World Cup Qualifier – United Arab Emirates
2023 ICC Cricket World Cup Qualifier – Zimbabwe

;Other ICC events

2016 ICC Under-19 Cricket World Cup – Bangladesh
2017 ICC Women's Cricket World Cup – England and Wales
2018 ICC Under-19 Cricket World Cup – New Zealand
2018 ICC Women's World Twenty20 – West Indies
2020 ICC Under-19 Cricket World Cup – South Africa
2021 ICC Women's Cricket World Cup – New Zealand
2022 ICC Under-19 Cricket World Cup – West Indies
2022 ICC Women's T20 World Cup – South Africa

League and other competitions

Pakistan Super League (USA / Canada)
KFC T20 Big Bash League (Only USA)
Indian Premier League (USA / Canada)
Caribbean Premier League (West Indies and USA)
Lanka Premier League (USA / Canada)
Minor League Cricket (Only USA)
Major League Cricket (Only USA)
Bangladesh Premier League (USA / Canada)
Nepal Premier League (USA/ Canada)
International League T20 (USA/ Canada)

Former rights

New Zealand national cricket team (home match rights until 2013; home match rights now held by ESPN+)

References

(13 February 2013). "Neo sells broadcasting biz in US to Willow TV". IndianTelevision.com.
(2024-04-19). "Willow by Cricbuzz launches in US, Canada".
Kahn, Jordan. (24 June 2014). "Apple TV adds ABC News, AOL On, PBS Kids, Willow TV, and redesigned Flickr app". 9to5Mac.
"Willow TV International, Inc. | Complaints | Better Business Bureau® Profile". Better Business Bureau.
Ray, Siladitya. "Broadcast Rights For India's Top Cricket League Sell For $6.2 Billion, Value Per Game Second Only To NFL".
https://www.majorleaguecricket.com/minorleaguecricket"Minor League Cricket forms a crucial pathway for all players to be selected in Major League Cricket starting in 2021. We know US cricket fans are hungry for high-quality cricket – regular season games will be live streamed, with the playoffs to be broadcast live into over 4 million homes courtesy of Willow TV."
Gautam, Dipesh. (2024-01-20). "Complete Live Streaming And TV Channel Details For The Bangladesh Premier League (BPL)".

Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

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