Whispering campaign

Marketing

Other tactics include "buying" drinks and giving away cigarettes to patrons without making known that the benefactor is a representative of the company. More recently, companies are also paying bloggers to mention products or causes. As a form of astroturfing, companies hire employees to post comments on blogs, forums, online encyclopedias such as (on Wikipedia), etc. to steer online conversations in their desired direction.

Politics

Whisper campaigns in the United States began with the conflict between John Adams and Thomas Jefferson as both were vying for the 1800 presidential election. The Federalists, which supported Adams, accused Jefferson of having robbed a widow and her children of a trust fund and of having fathered numerous mulatto children by his own slave women.

Whisper campaigns are frequently used in electoral politics as a method of shaping the discussion without being seen to do so. US President Grover Cleveland was the target of a whisper campaign in 1884, when Republicans claimed that he had fathered an illegitimate child while he was still Governor of New York. US President Franklin D. Roosevelt was frequently a topic of whisper campaigns resulting from his support of the New Deal and his poor health.

During the 2000 Republican presidential primary, Senator John McCain, whose adopted daughter is a dark-skinned child from Bangladesh, was the target of a whisper campaign, which implied that he had fathered a black child out of wedlock. Voters in South Carolina were reportedly asked in a push poll, "Would you be more likely or less likely to vote for John McCain if you knew that he fathered an illegitimate black child?". In addition, on the week of the nomination vote, dozens of radio stations were inundated with calls on this topic, and talk show hosts were asked what they thought of McCain's fathering of a black child out of wedlock.

In 2018, when the question of what the United States should do about the disappearance of Jamal Khashoggi was an open question, a whispering campaign was mounted that attacked the character of Khashoggi.

References

References

1. "Dirty Tricks, South Carolina and John McCain". The Nation.
2. (October 18, 2018). "Conservatives mount a whisper campaign smearing Khashoggi in defense of Trump". The Washington Post.
3. (October 19, 2018). "Pro-Israel Voices Join Smear Campaign Against Jamal Khashoggi". The Forward.