Wetpaint

History

Wetpaint was originally called Wikisphere, and begun as a wiki farm, hosting wikis using proprietary software. It was co-founded in October 2005 by Ben Elowitz, who had previously co-founded the online jewelry retailer Blue Nile Inc. In December 2005, the company and site were renamed to Wetpaint. In October 2005, the company received its initial A round of venture capital funding of US$5.25 million from Trinity Ventures and Frazier Technology Ventures. Wetpaint closed a US$9.5 million 'B' round of funding in January 2007, adding Accel Partners to the list of investors. Wetpaint closed a Series C round of venture capital funding of US$25 million in May 2008. Investors included Accel Partners, Trinity Ventures, and Frazier Technology Ventures.

Wetpaint was named by Time Magazine as one of the 50 Best Websites of 2007.

In March 2008, Wetpaint added social networking features.

In July 2009, Wetpaint laid off 15 of their 56 employees. An additional 9 employees, including co-founders Kevin Flaherty and Alex Berg, were laid off in December. The company also decided to refocus the website on professionally created content. Both steps were taken as a result of declining online ad revenue.

During late 2009, Wetpaint re-launched its main homepage, at wetpaint.com, as the Wetpaint Entertainment platform, a set of new online TV fan destination sites, geared toward the female 18-34 demographic. The wiki farm was renamed "Wikis by Wetpaint", and was moved to the domain wetpaintcentral.com.

In December 2010, the company announced the Wetpaint Social Distribution System.

In December 2012, Wetpaint was acquired by Viggle, an entertainment rewards platform, which was shortly renamed to its former name, Function(X).

Wetpaint's wiki-hosting component was spun off completely in 2013 after being purchased by Wikifoundry. Wikifoundry ceased operations in June 2021, decommissioning the original Wetpaint wiki-farm after 15 years. Updates to wetpaint.com stopped in 2018, leaving the site stagnant until it finally went defunct in mid-2020.

References

References

1. (2005-12-01). "Startup Wikisphere changes its name to Wetpaint". Seattle Post-Intelligencer.
2. (2005-11-02). "Startup Wikisphere raises $5.25 million in 1st round". [[Seattle Post-Intelligencer]].
3. (2007-02-22). "Wiki Providers Score Funding". [[Red Herring (magazine).
4. (2007-07-09). "Wetpaint.com - 50 Best Websites 2007". [[Time Magazine]].
5. (2008-03-10). "Wetpaint Goes Social". Wetpaint.
6. (2009-08-26). "Seattle Layoff Update:Targeted Genetics, Wetpaint, Google, and Others Cut Staff". xconomy.
7. (2009-12-04). "Exclusive: Wetpaint cuts staff, changes focus to publishing". John Cook, TechFlash.
8. [http://www.thestreet.com/story/10852711/wetpaint-launches-online-tv-fan-destination-with-coverage-of-this-falls-most-anticipated-tv-programs.html Wetpaint Launches Online TV Fan Destination With Coverage Of This Fall's Most Anticipated TV Programs]
9. "Wetpaint Entertainment Rapidly Becomes a Leading Online Entertainment News Source Due to Wetpaint's Proprietary Social Distribution System".
10. (2013-12-16). "Viggle Acquires Wetpaint". Press Release.
11. (2013-09-01). "Wet Paint Wiki - WikiFoundry Central".
12. "WikiFoundry".