Western New York Flash

History

2009

In 2009, the Buffalo Flash made its debut in the Great Lakes (formerly Northern) Division of the USL W-League's Central Conference, lining up against teams from Hamilton, Laval, London, Ottawa, Quebec City, Rochester and Toronto. It finished second, with a regular season record of 9–2–3 from their 14 matches, undefeated in their seven games on the road, and with 40 goals scored, and 10 conceded. In the post-season playoffs, the Flash reached the Central Conference semi-final, to end their inaugural season with a 10–3–3 record. They were beaten 3–0 by FC Indiana, the only other full-time professional outfit in the league.

The 2009 team roster included players from six countries across four continents. There were four local players from Western NY, various U.S. players from numerous states (including two with U.S. U-20 National Team experience), players from the full Italian national team, Portuguese national team, South African national team, and also from Spain and Japan. To aid team bonding, the squad were housed in the same apartment complex.

2010

Before the 2010 season Buffalo Flash signed English trio Gemma Davison, Eartha Pond and Ann-Marie Heatherson. Mele French and Kelly Parker arrived from German club SC Freiburg. Kimberly Brandão returned despite attending a training camp with Sky Blue FC, but Erika Sutton left for the Boston Breakers and Sarah Wagenfuhr joined St. Louis Athletica.

In 2010 Buffalo Flash competed in the Midwest Division of the USL W-League, finishing the regular season 14–0–2 against Chicago Red Eleven, Cleveland Internationals, Kalamazoo Outrage and London Gryphons. Buffalo Flash won the W-League Championship by defeating the Vancouver Whitecaps 3–1 at Harry Welch Stadium in Santa Clarita, California. They finished the season undefeated, while Kelly Parker was named W-League MVP.

2011

Main article: 2011 Western New York Flash season

The team made plans to move to Women's Professional Soccer for the 2011 season. In September 2010, team president Alex Sahlen and coach Aaran Lines—both of whom have played for Rochester-based soccer teams—indicated that the team was looking at playing up to half of its WPS home games at Rochester's Marina Auto Stadium (now Rhinos Stadium). On September 24, WPS officially confirmed that the new team would indeed join the league. The name of the WPS team was announced as the Western New York Flash on December 1, 2010. The September announcement confirmed that the team would play half its home games at Marina Auto Stadium. The remaining games were originally intended to be played at Niagara Field, a smaller facility on the campus of Niagara University in Lewiston that was set to be expanded to 4,000 for the 2011 WPS season. The league also attempted to negotiate a deal with All-High Stadium in Buffalo, although the owners of the field, Buffalo Public Schools, never responded – likely due to existing conflict with four city high schools (which take precedence) and an agreement with Medaille College. However, the December announcement indicated that the entire 2011 home schedule would be in Rochester.

The Flash selected Alex Morgan with the first pick in the 2011 WPS Draft.

On January 25, 2011, the Flash signed 2009 and 2010 WPS MVP and WPS Golden Boot Marta.

With a 13–2–3 regular season record, the Flash earned the regular season title and the right to host the WPS Championship presented by Citi. On August 27, 2011, Western New York Flash capped their inaugural season in WPS by capturing the 2011 WPS Championship title 1–1 (5–4) in a penalty kick shootout in front of the largest championship crowd in league history.

2012

Main article: 2012 Western New York Flash season

When it was announced that WPS had suspended its 2012 season, the Flash announced their plans to continue playing and shortly thereafter joined the new Women's Premier Soccer League Elite. During the 2012 playoffs, the Flash won the championship in penalty kicks.

2013

Main article: 2013 Western New York Flash season

The Flash joined the newly formed National Women's Soccer League for its inaugural 2013 season. The team won the first-ever NWSL Shield after finishing in first during the regular season though they ended the season tied for first place with both FC Kansas City and Portland Thorns FC, but won the tiebreak over both teams to claim the shield. With the number one seed, the Flash earned home field advantage through the playoffs, and drew No. 4 Sky Blue FC for its semifinal match.

The team shutout Sky Blue 2–0 in the opening game, earning the right to host the Thorns in the 2013 NWSL Championship at Sahlen's Stadium in Rochester. The Flash ultimately finished second, losing to Portland in the championship game to the score of 2–0, denying the Flash a bid for a record-breaking fourth-straight title in a fourth different league.

2014

Main article: 2014 Western New York Flash season

The Flash had one of their first down years during the 2014 season, unable to reach the heights of the previous season. They missed the playoffs for the first time in franchise history, placing seventh out of nine teams in NWSL.

2015

Main article: 2015 Western New York Flash season

The Flash once again had a disappointing season, once again missing the playoffs with a seventh-place finish out of nine teams. The low finishes for the team in the past two seasons caused for quite a few cases of transition, most notably with long time head coach Aaran Lines who was eventually replaced by Paul Riley.

2016

Main article: 2016 Western New York Flash season

The Flash had quite a bit of roster turnover as well as a new coach so expectations were low for the season, but the Flash ended up making the playoffs for the first time since the inaugural NWSL season. The semi-finals saw the Flash upset the top seed Portland Thorns FC away from home after scoring two goals during extra-time, thus partially avenging their NWSL Cup loss to the Thorns in 2013. The NWSL Championship saw the Flash face the Washington Spirit in Houston. The Flash eventually came out on top, winning their first ever NWSL Championship. This ended up being the final season for the WNY Flash in NWSL, with the franchise rights being sold to the owners of North Carolina FC, moved to Cary, North Carolina, and rebranded as the North Carolina Courage.

2017-18

On March 7, 2017, the Flash announced that they would join the United Women's Soccer for their upcoming season, with the team playing matches in Buffalo for the first time since 2010. This was the fifth league overall that the Flash played in during their ten seasons of existence. Gary Bruce, an assistant under Paul Riley, was named the new head coach. The team folded after the 2018 season, with a youth academy continuing on.

Stadiums

In 2009 the team played their home games at Orchard Park High School Field, in Orchard Park, New York, 15 miles south-east of downtown Buffalo, New York, and trained daily at the nearby Sahlen's Sports Park in Elma, New York. In 2010 the team played home games at the Demske Sports Complex at Canisius College in Buffalo, New York.

In February 2011, the Sahlen family obtained the naming rights to Marina Auto Stadium in Rochester, which was called Sahlen's Stadium from 2011 through 2015. After that time, the team played their home games in Rochester.

The stadium has a seating capacity of 13,768. The stadium's highest attendance record was set on July 20, 2011, at 15,404 during a match between the Flash and magicJack (led by player-coach and Rochester native, Abby Wambach) after the 2011 FIFA Women's World Cup. The game was also the largest single-game crowd in WPS history.

The UWS Flash (2017–18) played most of their home matches at Niagara University, with one match in 2017 played at All-High Stadium.

Colors and badge

The Flash's home colors were white and away colors red. The Flash logo was designed to reflect that of Sahlen's, the team's parent company.

Year-by-year

Players

Notable former players

Former members of the team who have represented their respective senior national teams are:

• Australia Teigen Allen
• Australia Michelle Heyman
• Australia Alanna Kennedy
• Australia Samantha Kerr
• Australia Lydia Williams
• Brazil Marta
• Cameroon Ajara Nchout Njoya
• Canada Adriana Leon
• Canada Christine Sinclair
• Canada Candace Chapman
• Colombia Lady Andrade
• England Gemma Davison
• Italy Pamela Conti
• New Zealand Abby Erceg
• New Zealand Ali Riley
• ESP Sonia Bermudez
• ESP Verónica Boquete
• ESP Vicky Losada
• ESP Adriana Martín
• MEX Verónica Pérez
• MEX Pamela Tajonar
• Korea Republic Jeon Ga-eul
• Sweden Caroline Seger
• USA Abby Dahlkemper
• USA Whitney Engen
• USA Adrianna Franch
• USA Ashlyn Harris
• USA Jaelene Hinkle
• USA Sydney Leroux
• USA Gina Lewandowski
• USA Carli Lloyd
• USA Jessica McDonald
• USA Samantha Mewis
• USA Taylor Smith
• USA Alex Morgan
• USA Abby Wambach
• USA Lynn Williams

Coaching staff

From 2009 to 2015, Aaran Lines led the team as head coach winning three consecutive league championships and the inaugural NWSL Shield. After he resigned in 2015, Paul Riley led the team to its first NWSL Championship in 2016, with Scott Vallow as an assistant and interim head coach during Riley's suspensions. Charlie Naimo served as Technical Director from 2014 to 2016.

Honors

League

• NWSL Championship
  • Winners (1): 2016
  • Runners-up (1): 2013
• NWSL Shield
  • Winners (1): 2013
• WPSL Elite Championship
  • Winners (1): 2012
• WPS Championship
  • Winners (1): 2011
• USL W-League Championship
  • Winners (1): 2010

References

References

1. (October 10, 2016). "Watch: Western New York Flash win NWSL title in PKs after clutch Williams goal". Sports Illustrated.
2. "Buffalo Flash join W-League in 2009". USLsoccer.com.
3. DiVeronica, Jeff. (September 16, 2010). "Women's soccer on horizon". [[Democrat and Chronicle]].
4. "History". WNY Flash Academy.
5. Demos, Khari. (December 24, 2020). "WNY Flash Academy grooming many top local soccer players". Niagara Gazette.
6. Sarah Delmonte. "Flash Forward: Soccer In Buffalo". Sports & Leisure Magazine.
7. (11 March 2010). "Buffalo fields English flair in 2010". USLsoccer.com.
8. (August 2025). "Buffalo Sign 2 From Sky Blue". USLsoccer.com.
9. "Breakers Agree to Terms with Free Agents Tiffany Weimer and Erika Sutton". PlayLikeaGirlSports.com.
10. "Sarah Wagenfuhr". Women's Professional Soccer.
11. (August 2025). "united-states – W-League". Soccerway.
12. (2010-08-02). "Buffalo Flash Wins USL W-League Women's Soccer Championship". Hometime Station AM 1220.
13. (September 24, 2010). "Western New York Franchise Set to Join WPS as Eighth Team". Women's Professional Soccer.
14. (December 1, 2010). "Western New York WPS Franchise unveils team name". Western New York Flash.
15. Moritz, Amy. (September 23, 2010). "Buffalo slated to receive WPS team". [[The Buffalo News]].
16. "Alex Morgan Selected First in WPS Draft – The University of California Official Athletic Site".
17. [http://www.womensprosoccer.com/Home/news/general/110125-wny-marta.aspx womensprosoccer.com] {{Webarchive. link. (July 18, 2011 ; Western New York Flash acquire Marta; January 25, 2011)
18. [http://www.womensprosoccer.com/Home/news/general/110827-wny-phi-recap womensprosoccer.com] {{Webarchive. link. (August 30, 2011 ; Flash Win WPS Championship; August 28, 2011)
19. "WNY Flash looking for new league as Women's Professional Soccer cancels season – Sports – The Buffalo News".
20. (August 2025). "WNY Flash Crowned WPSL Elite Champs". Western New York Flash.
21. (August 2025). "Western New York Flash: Home".
22. "Western New York Flash: Home".
23. "Western New York Flash: Home".
24. "WNY FLASH TIMELINE".
25. "Flash Will Travel to Portland for Playoffs".
26. "Sooner than expected, Western New York Flash arrive at NWSL title game". espnW.
27. "WESTERN NEW YORK FLASH WIN 2016 NWSL CHAMPIONSHIP {{!}} National Womens Soccer League".
28. (January 6, 2017). "Western New York Flash sold, will move to North Carolina". SB Nation.
29. Admin. (2017-03-07). "Western New York Flash Join United Women's Soccer". United Women's Soccer.
30. Tsujimoto, Ben. (March 30, 2017). "WNY Flash tab Bruce to coach United Women's Soccer team". [[Buffalo News]].
31. Gorski, Adam. (21 July 2023). "Morgan, Marta & more: Full list of former WNY Flash players competing in the Women’s World Cup".
32. (2020-02-05). "History - WNY Flash Soccer Academy".
33. (August 2025). "Watkins Glen title sponsor names grand marshals". motorsport.com.
34. "Sahlen acquires 10 year naming rights to Rochester stadium". Equalizer Soccer.
35. "Frontier re-ups on ballpark naming rights". Rochester Democrat and Chronicle.
36. (August 2025). "A record-setting 15,404 people saw Western New York Flash beat magicJack 3–1 at Sahlen's Stadium in Rochester, NY on Wednesday 20th July 2011.". Women's Soccer United.
37. (May 8, 2017). "2017 WNY Flash UWS Schedule Release". Western New York Flash.
38. (December 22, 2015). "Aaran Lines resigns as Flash coach, to remain with club". Democrat & Chronicle.
39. "Coaching Staff". Western New York Flash.
40. (October 4, 2014). "Flash hire Naimo as new technical director". The Equalizer.