Virgin Music Group

History

On 18 February 2021, Universal Music Group announced Virgin Music Label & Artist Services, a new global network to deliver premium and flexible artist and label services. Seven months after its announcement, Universal Music Group launched Virgin Music Group, as an entertainment and music company, to head operations of Virgin Music Label & Artist Services and Ingrooves. Prior to its launch, UMG appointed Mtheory founders JT Myers, and Nat Pastor, to serve as Co-Chief executive officers of Virgin Music Group.

Partnership

On 21 February 2023, Virgin Music Group confirmed a partnership between its subsidiary Virgin Music Label & Artist Services, the UK division of Virgin Music and Modern Sky UK, a UK-based record label. Speaking with Complete Music Update Business Editor Chris Cooke, CEO of Modern Sky UK and North America, David Pichilingi says: “We’re delighted to sign this deal with Virgin Music UK, providing a global team who closely align with our values and ambition”, he goes on. “This deal will allow us to work more effectively globally and we are excited at the prospect of sending Modern Sky to new heights in 2023 alongside our friends and partners at Virgin Music”.

Labels

List of labels owned or distributed by Virgin Music Group:

• All Good Music Indonesia
• Hoo-Bangin' Records
• Hundred Days Records
• mTheory
• IMPERIAL Music
• Netflix Music
• Palace Creek
• [Integral] Distribution Services
• Rain Labs
• FUSE FOUR
• SoNo Recording Group
• Suburban Noize Records
• Total Pleasure Records
• Virgin Music Africa (co-owned with Universal Music Africa (50%))
• Virgin Music Argentina (co-owned with Universal Music Argentina (50%))
• Virgin Music Australia (co-owned with Universal Music Australia (25%) and Universal Music New Zealand (25%))
• Virgin Music Benelux (co-owned with Universal Music Belgium (25%) and Universal Music Netherlands (25%))
• Virgin Music Brasil (co-owned with Universal Music Brazil (50%))
• Virgin Music Chile (co-owned with Universal Music Chile (50%))
• Virgin Music France (co-owned with Universal Music France (50%))
• Virgin Music Germany (co-owned with Universal Music Germany (50%))
• Virgin Music Italy (co-owned with Universal Music Italy (50%))
• Virgin Music Japan (co-owned with Universal Music Japan (50%))
• Virgin Music Latin US (co-owned with Universal Music Latin Entertainment (50%))
• Virgin Music Mexico (co-owned with Universal Music Mexico (50%))
• Virgin Music Nigeria (co-owned with Universal Music Nigeria (50%))
• Virgin Music Nordics (co-owned with Universal Music Denmark (50%))
• Virgin Music Norway (co-owned with Universal Music Norway (50%))
• Virgin Music Portugal (co-owned with Universal Music Portugal (50%))
• Virgin Music Spain (co-owned with Universal Music Spain (50%))
• Virgin Music Sweden (co-owned with Universal Music Sweden (50%))
• Virgin Music UK (co-owned with Universal Music UK (50%))
• Virgin Music US (co-owned with other UMG labels (50%))
• Virgin Music Vietnam (co-owned with Universal Music Vietnam (50%))

Artists

• Agung Gede
• Baby Lasagna
• Benzio Music
• Brandon Nicholas Santana
• CG5
• Beji
• David Morris
• Dontmesswithjuan
• Half Alive
• Jelena Karleuša
• Joji
• Kate Hudson
• KENNYJACTA
• Kevin Abstract
• Kip Moore
• Lauv
• Leigh-Anne
• LL Cool J
• Meek Mill
• Melanie C
• Nettspend
• NF
• Nicky Jam
• NWM
• Pendulum
• Rema
• Steven Wilson
• The Paradox
• X Ambassadors

References

References

1. Eggertsen, Chris. (2022-09-13). "Universal Music Combines Distribution Operations Under New Virgin Music Group Banner".
2. "Introducing Virgin Music Label & Artist Services {{!}} Virgin".
3. "Virgin Music Group".
4. (13 September 2022). "Universal Launches Virgin Music Group, Including Virgin, Ingrooves and Newly Acquired Mtheory Artist Partnerships".
5. "Virgin announces partnership with Modern Sky UK".
6. "SRG/ILS GROUP STICKS WITH VIRGIN MUSIC". HITS Digital Ventures.
7. (4 May 2023). "Singer-Songwriter David Morris Signs With Virgin Music Group".
8. (September 12, 2024). "Kip Moore Signs With Virgin Music Group".
9. Lipshutz, Jason. (2022-01-28). "Why Lauv, One of Pop’s Premier Songwriters, Had to Upend His Creative Process For His New Album".
10. Zwick, Hannah. (2025-02-06). "Nicky Jam Signs Global Deal With Virgin Music Group".
11. "Pendulum sign to Mushroom Group and Virgin Music Group".
12. "REMA".
13. "The Paradox (Hundred Days/Virgin Music Group)".
14. "X Ambassadors sign to Virgin Music".