Virgin Experience Days

History

Beginning as 'Virgin Experience' in March 2001 and originally catering to corporate clients in the form of employee and customer incentives the company expanded over the years from targeting mainly those in London to include the rest of the country. In the summer of 2018 the company rebranded to become the newly named 'Virgin Experience Days Limited '.

Starting from a modest product range including other products from the Virgin Group such as Virgin Balloon Flights, the catalogue steadily expanded to include more modern forms of experiences. Nowadays their experiences include skydiving, zorbing and supercar driving alongside celebrity chef dining experiences, historical tours, afternoon teas and more.

Partnership

Virgin Experience Days are also frequently given away in competitions and work in partnership with bloggers for more in depth reviews of their experiences. The company's business-to-business division was relaunched in 2017 under the name ‘Virgin Incentives’, following Virgin Experience Days' buyout by Inflexion Private Equity.

References

References

1. "CHRISTMAS INCENTIVES: Picking the right seasonal reward". Marketing Magazine.
2. "the-field drives Virgin Experience campaign". Creative Match.
3. "Virgin Experience Days > About Us". Virgin Experience Days.
4. "Virgin". Virgin Group.
5. "Things to do in London". TimeOut.
6. "Virgin Money Giving". Virgin Money.
7. (11 November 2012). "A Rosie Outlook". A Rosie Outlook.
8. "Sophie Loves Food". Sophie Loves Food.
9. "The Swelle Life". The Swelle Life.
10. "New runway for Virgin Events". [[The Times]].