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Vanity label

Subsidiary record label

Informally, a vanity label (compare vanity press) is a record label founded as a wholly or partially owned subsidiary of another, larger, and better established (at least at the time of the vanity label's founding) record label, where the subsidiary is (at least nominally) controlled by a successful recording artist, designed to allow this artist to release music by other artists they admire.

The parent label handles the production and distribution and funding of the vanity label, but the album is usually released with the vanity brand name prominent. Usually, the artist/head of the vanity label is signed to the parent label, and this artist's own recordings will be released under the vanity brand name.

Creating a vanity label can be an attractive idea for the parent label, primarily as a "perk" to keep a successful artist on the label's roster happy and as a venue to bring fellow artists to the public's attention.

Prominent vanity labels

Vanity Label	Founding Artist	Founded	Notable Artists Released	Parent Label (at founding)	Status
Reprise Records	Frank Sinatra	1960	List of Reprise Records artists	Independent	Purchased by Warner Bros. Records in 1963; shuttered in 1976, but relaunched in 1987 and active since then.
Brother Records	The Beach Boys	1966	The Beach Boys
Brian Wilson & Mike Love
The Flames
Stephen Kalinich	Capitol Records	active
url=http://www.mojo4music.com/blog/2011/02/rock_star_vanity_labels.html	title=Rock Star Vanity Labels - Blog - Mojo	access-date=2011-04-04	archive-url=https://web.archive.org/web/20110307102638/http://www.mojo4music.com/blog/2011/02/rock_star_vanity_labels.html	archive-date=2011-03-07	url-status=dead }}	Frank Zappa	1967	The Mothers of Invention
Alice Cooper	Metro-Goldwyn-Mayer, under the Verve brand	re-issued on Reprise Records
Apple Records	The Beatles	1968	The Beatles
John Lennon
Paul McCartney/Wings
George Harrison
Ringo Starr
Badfinger
Mary Hopkin
Yoko Ono
David Peel
Ravi Shankar
John Tavener
James Taylor	EMI, under Parlophone in the UK and Capitol Records in the US
active; revived in 1989 for Beatles recordings. See also Apple Corps
Threshold Records	The Moody Blues	1969	The Moody Blues
Blue Jays
The Graeme Edge Band	London Records (now Decca Records)	—
Kling Klang	Kraftwerk	1970	Kraftwerk	EMI Warner Music	active
Grunt Records	Jefferson Airplane	1971	Jefferson Airplane, Jefferson Starship, Starship	RCA Records	defunct after 1987
Rolling Stones Records	Rolling Stones	1971	Rolling Stones
Peter Tosh	Atlantic Records (WEA) (now Warner Music Group)	albums now released by Universal Music Group
The Rocket Record Company	Elton John	1973	Elton John
Kiki Dee
Cliff Richard
Stackridge
Neil Sedaka	Various, including Island Records (UK; 1973-1978) and MCA Records (US; 1973-1978)	inactive
Manticore Records	Emerson, Lake and Palmer	1973	Emerson, Lake and Palmer
Greg Lake
John Greaves	Atlantic Records, 1973-1975; Motown Records, 1976-1977	closed (1977), relaunched (2017)
Swan Song Records	Led Zeppelin	1974	Led Zeppelin
Bad Company
Dave Edmunds	Atlantic Records (WEA) (now Warner Music Group)	closed (1983)
ARC (American Recording Company)	Earth, Wind and Fire	1978	Earth, Wind and Fire
Deniece Williams
The Emotions	Columbia Records	inactive
Modern Records	Stevie Nicks	1980	Stevie Nicks
Rick Vito
Natalie Cole	Atlantic Records (WEA) (now Warner Music Group)	closed (1999)
Qwest Records	Quincy Jones	1980	Joy Division/New Order (in the US)
Frank Sinatra
George Benson	A&M Records
Warner Bros. Records	active (2007)
Duck Records	Eric Clapton	1983	Eric Clapton	Reprise Records (WEA) (now Warner Music Group)	active
Es Paranza Records	Robert Plant	1983	Robert Plant	Atlantic Records (WEA) (now Warner Music Group)	—
Respond Records	Paul Weller	1983	Tracie Young
The Questions
A Craze
Vaughn Toulouse	Polydor Records	closed (1986)
Paisley Park Records	Prince	1986	Prince
Sheila E.
George Clinton	Warner Bros. Records (WEA) (now Warner Music Group)	closed (1994)
UZI Suicide	Guns N' Roses	1987	Guns N' Roses
Hanoi Rocks	Geffen	inactive; owned by Geffen
Death Row Records	Dr. Dre
Suge Knight	1992	Dr. Dre
Snoop Dogg
2Pac
Tha Dogg Pound
Nate Dogg
The Lady of Rage
Crooked I
Danny Boy	Interscope Records
Priority Records	original defunct in 2008; revived by Snoop Dogg since 2022
Maverick Records	Madonna	1992	Madonna
Alanis Morissette
Deftones
The Prodigy (in the US)
Michelle Branch
Mest
Story of the Year
The Rentals
Tantric
Meshell Ndegeocello
Candlebox
Erasure	Warner Bros. Records	inactive (managed by Warner Bros. Records since 2006)
Nothing Records	Trent Reznor	1992	Nine Inch Nails
Marilyn Manson
Meat Beat Manifesto
12 Rounds
Pop Will Eat Itself
The The	Universal Music Group under Interscope Records
defunct as of 2004. Reznor has now formed a similar label, The Null Corporation
Grand Royal	Beastie Boys	1992	Beastie Boys
Bis
At the Drive-In
Jimmy Eat World
Atari Teenage Riot
Sean Lennon
Luscious Jackson
Bran Van 3000	Capitol Records	dissolved in 2001. Back catalogue distributed by GR2 Records, created when a group of fans purchased Grand Royal's assets.
Total Vegas Recordings	Terrorvision	1992	Terrorvision	EMI Records
Pearl Records	Garth Brooks	1992	Garth Brooks	Liberty Records/Capitol Records under EMI (1992 - 2005)
RCA Records (2005 - 2016)
Independent (2016–present)	inactive; partnership with Liberty/Capitol/EMI ended in 2005, and partnership with RCA ended in 2016. Now an independent label.
Discipline Global Mobile	Robert Fripp	1992	Robert Fripp
King Crimson
The ProjeKcts
Fripp & Eno
David Sylvian & Robert Fripp
Adrian Belew
BPM&M
Bill Bruford
Bruford Levin Upper Extremities
California Guitar Trio
Europa String Choir
Trey Gunn
Peter Hammill
John Paul Jones
Tony Levin
Bill Nelson	E.G. Records/Virgin Records (1992-2002)
Sanctuary Records (2002-2007)
Independent (2007–present)	active
Peak Records	Russ Freeman	1994	David Benoit
Eric Marienthal
The Rippingtons
Russ Freeman	Concord Music Group	active (2007)
Gotee Records	TobyMac	1994	Out of Eden
Family Force 5
House of Heroes
Deepspace5	EMI Christian Music Group	inactive
Moonfog Productions	Satyricon	1994	Darkthrone, Satyricon, DHG, Khold	Tatra Records	active (2009)
SYUN	Susumu Hirasawa	1994	Syun
P-MODEL
Phnonpenh MODEL
Pre P-MODEL
Tadahiko Yokogawa
Shifukudan
Fukō Project
PEVO
Teruo Nakano	DIW	inactive since 1996
Never Broke Again	NBA Youngboy			Cash Money Records	active (2022)
Roswell Records	Dave Grohl	1995	Foo Fighters
Probot	originally Capitol Records, then RCA Records (Foo Fighters)
Southern Lord Records (Probot)	active (2012)
Palace Records	Will Oldham	1996	Bonnie 'Prince' Billy
Will Oldham
Papa M
Matt Sweeney	Drag City	active (2007)
TESLAKITE	Susumu Hirasawa	1996	Susumu Hirasawa
P-MODEL
Wataru Kamiryo
KAKU P-MODEL
Mandrake
Susumu Hirasawa + InhVmaN	Nippon Columbia (1996-1998)
MAGNET Records (1999)
Chaos Union (2000–present)	active (2012)
Melankolic Records	Massive Attack	1996	Alpha
Horace Andy
Craig Armstrong
Day One
Lewis Parker
Sunna	Virgin Records	active (2007)
Aftermath Entertainment	Dr. Dre	1996	Eminem
Game
50 Cent
Cashis
Busta Rhymes
Slim da Mobster
Hayes
Kendrick Lamar	Universal Music Group under Interscope Records	active (2008)
Vapor Records	Neil Young	1996	Neil Young
Jonathan Richman
Tegan and Sara
Los Abandoned
Spoon
Acetone	originally Sanctuary Records, then Universal Music	active (2007)
Hellcat Records	Tim Armstrong	1997	Rancid
Joe Strummer & The Mescaleros
Transplants
The Slackers
Dropkick Murphys
The Distillers	Epitaph Records	active (2007)
Adeline Records	Billie Joe Armstrong	1997	Green Day
AFI
The Living End
Jesse Malin	Warner Music Group	active (2007)
url=http://newsroom.mtv.com/2010/04/14/slash-album-label/	title=Slash's Label Leads the List of Silly Vanity Imprint Names	access-date=2012-06-04	archive-url=https://archive.today/20131203060709/http://newsroom.mtv.com/2010/04/14/slash-album-label/	archive-date=2013-12-03	url-status=dead }}	Korn	1997	Videodrone
Orgy
Deadsy	Epic Records	dissolved after Korn's departure from Epic
ATO Records	Dave Matthews	1997	Ben Kweller
David Gray
My Morning Jacket
Crowded House
Gov't Mule
Gomez	Sony BMG	active (2007)
Mötley Records	Mötley Crüe	1997	Mötley Crüe	Hip-O Records (former), Warner Music Group (current)	active
Tool Dissectional	Tool	1999	Tool	Volcano Entertainment/Zomba	active
Way Moby	"Weird Al" Yankovic	1999	"Weird Al" Yankovic	Volcano Entertainment/Zomba	active
E Works	Eels	2000	Eels	DreamWorks	active
Big Brother Recordings	Oasis	2000	Oasis
Happy Mondays	Sony BMG	active
Honest Jon's	Damon Albarn	2000	The Good, the Bad & the Queen
The Ailerons
Blur	Parlophone
active (2007)
Shady Records	Eminem	2000	Eminem
D12
Obie Trice
50 Cent
Cashis
Slim da Mobster
Slaughterhouse
Yelawolf	Universal Music Group	active
Flawless Records	Fred Durst	2000	Puddle of Mudd
She Wants Revenge
Big Dumb Face	Universal Music Group under Geffen Records
active (2007)
Serjical Strike Records	Serj Tankian	2001	Axis of Justice
Bad Acid Trip
Buckethead
Death by Stereo
Fair to Midland
Kittens for Christian
Serart
Serj Tankian
Universal Music Group under The Universal Motown/Universal Republic Group	active (2009)
UTP Records	Juvenile	2001	Juvenile
Young Buck (until 2002)
2 Pistols
Partners-N-Crime	Warner Music Group
active
1st & 15th Entertainment	Lupe Fiasco	2001	Lupe Fiasco
Sarah Green
Pooh Bear a.k.a. MDMA	Warner Music Group under Atlantic Records	active (2012)
US Records	Usher	2002	One Chance
Rico Love
Ryon Lovett
Justin Bieber	J Records
active (2007)
Brushfire Records	Jack Johnson	2002	Jack Johnson
Matt Costa
G. Love & Special Sauce
Rogue Wave
Animal Liberation Orchestra	Universal Music Group under Universal Republic	active (2007)
Grand Hustle Records	T.I.	2003	T.I.
Young Dro
B.o.B
DJ Drama
Big Kuntry King
Iggy Azalea
8Ball & MJG	Warner Music Group under Atlantic Records	active (2010)
Jaded Records	Jay Sean	2003	Jay Sean	Universal Music Group under Cash Money Records	active
Attack Records	Morrissey	2003	Morrissey
Nancy Sinatra
Damien Dempsey
Jobriath
James Maker
Kristeen Young
Remma	Sanctuary Records	active (2005)
G.O.O.D. Music	Kanye West	2004	Common
Kid Cudi
Pusha T
Cyhi Tha Prynce
Big Sean
Mr Hudson
John Legend
Mos Def
Consequence	Sony Music Entertainment and Atlantic Recording Corporation (2005-2011)
Universal Music Group under Def Jam Recordings (2011–present)	active (since 2005)
Machine Shop Records	Mike Shinoda and Brad Delson of Linkin Park	2004	Linkin Park
Fort Minor
Skylar Grey
Alexa Ray Joel
Army of Anyone	Warner Bros. Records	active (2012)
Heiress Records	Paris Hilton	2004	Paris Hilton	Warner Bros. Records	inactive
DC Flag Records	Joel and Benji Madden of Good Charlotte	2004	Hazen Street
Lola Ray
MC Chris	Epic Records	active
Knockout Entertainment	Ray J	2005	Ray J
Brandy
Shorty Mack
Willie Norwood
Michael Copon
TKO
E1 Music	active (2008)
Konichiwa Records	Robyn	2005	Robyn
Zhala	Universal Music Group	active
Decaydance Records	Pete Wentz	2005	Fall Out Boy
Gym Class Heroes
Four Year Strong
Panic! at the Disco
The Academy Is...
Cobra Starship
Lifetime
The Cab
The Hush Sound	Warner Music Group under Fueled By Ramen	active (2009)
Axtone Records	Axwell	2005	Axwell
Thomas Gold
Hard Rock Sofa
NEW_ID	Universal Music Group	active
Big Orange Clown Records	Shawn Crahan	2005	Gizmachi	Sanctuary Records	active (2008)
Raybaw Records	Big & Rich	2005	James Otto
Cowboy Troy	Warner Bros. Nashville	dissolved in 2008
Liberty & Lament Records	Lucero	2005	Lucero	Warner Bros.	active (2007)
Young Money Entertainment	Lil Wayne
Mack Maine	2005	Lil Wayne
Nicki Minaj
Drake
Mack Maine
Tyga
Gudda Gudda
Jae Millz
Christina Milian
Lil Chuckee
Lil Twist
T Streets
Short Dawg
Cory Gunz
Shanell aka SnL
Porcelain Black	Cash Money Records	active
Helium-3	Muse	2006	Muse	Warner Bros.	active (2007)
Born & Bred Records	Dropkick Murphys	2007	Dropkick Murphys	Warner Bros.	active (2007)
Ragged Flag	The Prodigy	2007	The Prodigy	Cooking Vinyl	inactive
Sergeant Records	Douglas Vale	2007	Douglas Vale
Tyler Hilton
Kejsi Tola
Sunrise Avenue
Macklemore
Pharoahe Monch	Warner Music Group	active (since 2008)
Tennman Records	Justin Timberlake	2007	Esmée Denters	Interscope Records	active (since 2007)
RBMG	Usher	2008	Justin Bieber	Island Def Jam Music Group
active (2013)
1017 Brick Squad	Gucci Mane	2008	Waka Flocka Flame
OJ Da Juiceman
Frenchie
Wooh Da Kid
Slim Dunkin	Warner Bros.	active (2009)
Average Joes Entertainment	Colt Ford	2008	Colt Ford
Montgomery Gentry
Bubba Sparxxx	Average Joe's Entertainment Group, LLC	active
Take Me to the Hospital	The Prodigy	2008	The Prodigy	Cooking Vinyl	active
Tass Radio Records	T-Beats and Unkgeta	2008	T-Beats
Unkgeta
AmphetamineThaEmcee	Universal Music Group under Interscope Records	active
N.E.E.T. Recordings	M.I.A.	2008	Nguzunguzu
Sleigh Bells
Rye Rye	XL Recordings, Interscope Records	inactive, founding artist now signed to Interscope
Search & Destroy	Fightstar	2009	Fightstar	Gut Records	active (2009)
Roc Nation	Jay-Z	2009	Jay-Z
J. Cole
Wale
Grimes
Meek Mill
Jay Electronica
Rita Ora
Normani
Rihanna
Shakira
The-Dream
Jaden	Sony Music Entertainment/Atlantic Recording Corporation	active (since 2009); partnership with Sony/Atlantic ended in 2013, currently in partnership with Universal Music and owned by Live Nation.
Hell, etc.	Marilyn Manson	2010	Marilyn Manson	Cooking Vinyl	—
Juonbu Records	Babymetal	2010	Babymetal	Toy's Factory	inactive; replaced by BMD Fox Records in 2013 when Babymetal graduated from Sakura Gakuin and was launched as a standalone unit.
Ticker Tape	Radiohead	2011	Radiohead	XL Recordings	active
Blackened Recordings	Metallica	2012	Metallica	Rhino Entertainment (North America), Universal Music (worldwide)	active
K-BAHN	Backstreet Boys	2013	Backstreet Boys	BMG Rights Management, RED Music	active
BMD Fox Records	Babymetal	2013	Babymetal	Toy's Factory	active; preceded by 重音部 Records.
url=https://www.theguardian.com/music/2014/jun/18/katy-perry-launches-record-label-metamorphosis-music-ferras	title=Katy Perry launches record label, Metamorphosis Music	website=TheGuardian.com	date=18 June 2014}}	Katy Perry	2014	Ferras
Cyn	Capitol Records	active
Nash Icon Music	Scott Borchetta	2014	Reba McEntire
Ronnie Dunn
Martina McBride	Big Machine Records	inactive

References

"Vanity labels: good business or an ego boost?" New York Times, 5/10/92
"Vanity Labels" "SoundShots", 29/12/2020

References

Sandler, Adam. (1995-09-04). "Vanity, thy name is not record label success".
"Rock Star Vanity Labels - Blog - Mojo".
. ["Terrorvision Discography"](https://www.discogs.com/artist/77985-Terrorvision).
(3 June 2005). "Garth Splits with Capitol".
"Garth Brooks parts with RCA, looks for promo team".
"Garth Brooks Leaves Label, Announces Independent Albums".
"Slash's Label Leads the List of Silly Vanity Imprint Names".
(18 June 2014). "Katy Perry launches record label, Metamorphosis Music".

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