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Vanitha

Indian magazine

Field	Value
logo	Vanitha logo.png
image_file	Vanitha April 01, 2016 (cover - Sai Pallavi).jpg
image_size
editor	Prema Mammen Mathew
editor_title	Chief Editor
category	Women's magazine
frequency	Fortnightly
circulation	687,915 (as of December 2013)
website	www.vanitha.in
founded
company	Malayala Manorama Company Limited
country	India
based	Kottayam
language	Malayalam
oclc	416870983

Vanitha () is an Indian magazine published fortnightly by the Malayala Manorama group. It is the largest magazine in India by circulation according to the Audit Bureau of Circulations, with an average of 687,915 copies sold (as of December 2013). It remained the largest by circulation in 2017 as well.

History and profile

Vanitha was launched in 1975 as a monthly magazine and became a fortnightly in 1987. The magazine was founded by Annamma Mathew, wife of K.M. Mathew, and is known for her contributions to social service, cookery, journalism, and literature. Vanitha is published in Malayalam Although its name translates to "woman" in Sanskrit, it includes news and views and other articles on a variety of topics, and is not strictly a women's magazine.

Vanitha is owned and published by MM Publications Ltd. in Kottayam. MM Publications Ltd. is part of the Malayala Manorama Group. In addition to being released twice a month, Vanitha also includes special double issues for Onam, Easter, New Year's Day and Christmas.

Between July and December 2000 Vanitha was the best-selling magazine in India with a circulation of 3,82,027 copies. In 2012, the Malayalam edition of the magazine had a readership of over of 2.27 million, making it the highest read magazine in India.

References

"Details of most circulated publications for the audit period July - December 2013". Audit Bureau of Circulations.
"Vanitha continues to lead regional language magazines".
Amrita Madhukalya. (19 July 2015). "Of recipes and G-spots: On India's 'magazine era'". dna.
(2002). "The Far East and Australasia 2003". Psychology Press.
"About Us". Manorama online.
(13 August 2001). "Chitralekha Group to launch its first women's magazine". Afaqs.
"IRS 2012 Q3 Topline Findings". Media Research Users.

Info: Wikipedia Source

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