V (drink)

Drink variants

Currently available

Standard drinks

V Energy (also referred to as "Green V"; retroactively titled "Original") is the original flavour of V released in 1997.

Blue (also referred to as "Blue V") is a pineapple and passion fruit flavour introduced in October 2011, which V challenges the drinker to try and work out the flavour.

Black is a flavour variant that was last released in 2024, described as having a "strong coffee flavour". Initially released in 2006, it was first discontinued in 2013. It was then later re-released in 2018 for a limited time in New Zealand over a six-week period.

Grape Burst (also referred to as "Purple V") is a grape fruit flavour introduced in 2025.

Sugar-free drinks

V Refresh was launched in 2022 as a no-sugar, low-calorie product line, packaged in matte pastel coloured cans. The original flavours were Citrus Lemonade and Pineapple & Watermelon. A Blackcurrant & Yuzu flavour was released later in September 2024.

V Riise launched in 2025 with two flavours: Sparkling Blackcurrant and Sparkling Mandarin. V Riise is marketed as having slow release energy due to its usage of isomaltulose.

In July 2025, V released three new low-calorie flavours: Cotton Candy, Watermelon Candy, and Strawberries & Cream.

Discontinued

V Pure was a flavour alternative released in 2016 made from six natural ingredients; apple juice, sparkling water, lemon juice, Guarana seed extract, caffeine from green coffee beans and natural V flavour.

V Tortured Orchard Raspberry Lemonade was introduced in 2018.

V Tropical Tang was a tropical-flavored drink released in May 2023, and was described as tasting like "guava, pineapple and berries". It was only available in 500ml cans.

Energy shots

In 2009, V released energy shots, known as "Pocket Rockets". These were claimed to be as effective as the larger cans but have an extremely bitter taste that, according to the V Pocket Rocket website, is to stop young children from drinking them.

Iced beverages

In 2018, V released two Iced Coffee and two Iced Chocolate drinks to the New Zealand and Australian market.

Advertisement and promotions

The drink sponsored I'm a Celebrity...Get Me Out of Here! in the UK for its second series in 2003.

In 2015, V released a promotion called #VChat, where cans were sold with different letters of the alphabet which fans could use to spell out a wish or desire, submit a photo of it, and win whatever prize they spelled out.

In April 2018, V together with Australian donut store chain Donut King, released a V-flavoured donut. The donut was sold through Donut King stores nationwide and contained a gooey Guarana filling and covered in green sugar crystals.

References

References

1. (17 April 2000). "V expands into $1 Billion UK market".
2. (13 April 2003). "V Australia Website". Frucor.
3. Swann, Allan. (2009-02-03). "Frucor deal finally in the can". nbr.co.nz.
4. "V Energy drink FAQ page".
5. "V Green".
6. (July 2020). "Wayback Machine has not archived that URL.".
7. "V-Blue - V Energy Drink".
8. "V Blue".
9. (2024-06-24). "V Energy brings back fan-favourite V Black". [[Newshub]].
10. Mcilraith, Brianna. (2022-11-11). "Could the Black V make a comeback? Bidding war ensues for potential 'last ever' can on Trade Me". [[stuff.co.nz]].
11. Lucio, Remedios. (2018-11-05). "V Energy re-releases limited edition V Black".
12. "V-Purple - V Grape Burst".
13. "'V Refresh' via Clemenger BBDO Sydney - AdNews".
14. Veress, Ben. (27 September 2024). "V Refresh's New Fruity Flavour Is The Thirst Quenching, Zero Sugar Drink Your Summer Needs".
15. (26 March 2025). "V Energy has quietly launched a new Riise range and we found one of the flavours to try".
16. (17 June 2016). "V Energy releases a drink made from natural ingredients".
17. "Marketing At Retail - V Energy – Tortured Orchard".
18. (5 June 2018). "Frucor Suntory and Phantom Labs torture street posters for new V campaign".
19. It is more than likely that Tropical Tang has been discontinued. While some retailers in New Zealand, such as [https://sumner.store.freshchoice.co.nz/lines/v-energy-drink-tropical-tang-500ml Fresh Choice] still sell it, it looks to be the final batch as it has been removed from V's website. Major retailers in both New Zealand and Australia, such as [https://www.woolworths.co.nz/shop/searchproducts?search=tropical%20tang Woolworths], [https://www.newworld.co.nz/shop/search?pg=1&q=tropical%20tang New World], [https://www.paknsave.co.nz/shop/search?pg=1&q=tropical%20tang Pak'N'Save], and [https://www.coles.com.au/search/products?q=tropical%20tang Coles], no longer sell it.
20. (9 May 2023). "V Energy unveils first full sugar launch since 2020".
21. "A Fast V Energy Blast".
22. "V Iced Chocolate".
23. "Media Insight builds V brand in £1m I'm A Celebrity promotion".
24. (11 December 2015). "V Energy fans practise their spelling".
25. Esveld, Olivia. (2018-04-04). "Donut King Now Make V Energy Flavoured Donuts". [[KIIS 106.5]].