Upwork

History

Elance was founded in 1998 by MIT graduate Bernard Sheth and Wall Street veteran Srini Anumolu in Jersey City. In December 1999, the company's 22 employees relocated to Sunnyvale, in California's Silicon Valley. Elance's first product was the Elance Small Business Marketplace.

oDesk was founded in 2003 by two friends, Odysseas Tsatalos and Stratis Karamanlakis, who walked to work together even though one of them was in the U.S. and the other was in Greece. Originally created as a staffing firm, oDesk eventually became an online marketplace that allowed registered users to find, hire, and collaborate with remote workers.

In 2009, a hacker breached Elance and obtained the personal details of more than 1.3 million registered users including names, addresses, passwords, and associated email account data.

Elance and oDesk announced their merger on December 18, 2013, to create Elance-oDesk. In 2015, the new company was rebranded as Upwork, which coincided with an upgrade of the oDesk platform under the same name. The newly named Upwork also planned to phase out the Elance platform within a couple of years.

The company was listed on the Inc. 5000 list from 2009 to 2014 and filed for an initial public offering on October 3, 2018.

On March 7, 2022, Upwork started suspending operations for freelancers and clients in Russia and Belarus as a sanction following Russia's invasion of Ukraine in February 2022.

Service and business model

Businesses and individuals can connect through this platform to conduct business. Clients post a description of their job and a price range they are willing to pay for a freelancer to complete it. The client may invite specific freelancers to apply for their jobs, or post the job for any freelancer who is interested to apply. Once the client has chosen who they want to complete the job, they hire that freelancer by sending a contract with set hours, pay rate, and a deadline for the work to be completed. Freelancers are also required to purchase "connects" in order to be able to bid for jobs.

Size, scope, and changes

In March 2017, Upwork reported 14 million users in 180 countries with US$1 billion in annual freelancer billings.

In 2020, the company purged 1.8 million freelancers. In a 2019 call with investors Upwork CEO, Hayden Brown, said that Upwork would be focusing more on serving the needs of Fortune 500 companies rather than smaller companies just looking for a quick job with a single gig worker. Brown also spoke of a "skill gap" between what companies were looking for on the Upwork platform and what they were getting. Many of the freelancers purged were rated as "less skilled" or had lower rankings on the platform.

In October 2020, Upwork launched a new feature called "Project Catalog" that allows freelancers and agencies to offer pre-scoped services at fixed prices, similar to the Fiverr marketplace.

References

References

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3. Lunden, Ingrid. (May 5, 2015). "Elance-oDesk Rebrands As Upwork, Debuts Slack-Like Chat Platform".
4. (March 30, 2022). "TIME100 Most Influential Companies of 2022 - Upwork".
5. "The Dawn of the E-Lance Economy". Harvard Business Review.
6. "California Secretary of State. Corporate filing date 1/27/2003".
7. "The story behind launching oDesk - with Gary Swart - Mixergy". Mixergy.
8. "Elance-oDesk unveils platform, name".
9. Ashok, India. "Elance data breach: Hacker leaks 1.3 million accounts from staffing platform". [[International Business Times]].
10. Levy, Ari. (December 19, 2013). "Elance Merges With oDesk to Boost Service for Freelancers". Bloomberg Technology.
11. (5 May 2015). "oDesk becomes Upwork, but what about Elance?". news.smallbusinesstrends.com.
12. (2018-07-25). "Upwork Just Made a Surprising Decision That Will Change Everything For Freelancers". Inc.com.
13. Jiang, Ethel. (3 October 2018). "Upwork — the largest freelancers' network — soars 50% in trading debut". [[Markets Insider]].
14. "A Letter From Our CEO | Upwork".
15. "How to use Upwork effectively to hire quality talent for business?".
16. "Understanding and using Connects – Upwork Customer Service & Support | Upwork Help".
17. Snagajob. "Snagajob Appoints Former Upwork CEO to Board of Directors".
18. "TechDay - Upwork's SVP of Marketing Explains What It Takes To Perfect An Offering That Relies On People".
19. "Hayden Brown, Upwork Inc: Profile and Biography".
20. (March 20, 2020). "1.8 million gig workers were purged from Upwork - here's why".
21. Upwork.. "Q4 and Full Year 2019 Prepared Remarks".
22. (2020-10-27). "Introducing Project Catalog™".