Surf Wiki
Save to docs
general/advertising-indicators

From Surf Wiki (app.surf) — the open knowledge base

Unique user

A unique user is a term in web analytics that refers to data of a Pageview of a unique IP, whose presence is only counted once, regardless of the number of pages they visit. This definition does not count repeat or returning users for a standard period of time (Active users), who are traced by placing a cookie on the user's device. A website's number of unique users is measured over a standard period of time. The metric is often quoted to potential advertisers or investors.

Tracking unique users

The purpose of tracking unique users is to help marketers understand a website's user behavior. This metric can be used to demonstrate the reach of digital content, set benchmarks for website performance, and perform competitive analysis. It can also be used to demonstrate website popularity and performance to potential advertisers and investors. Marketers and webmasters can track unique users in digital analytics tools, for example, Google Analytics.

Measuring unique user data can be distorted by automatic activity, for example, bots or other instances of the website being opened where there is no human present or interacting with the website. Estimations of unique user traffic statistics are usually filtered to remove this type of activity by eliminating known IP addresses for bots, by requiring registration or cookies, or by using panel data.

Notes

See http://en.wikipedia.org/wiki/Wikipedia:Footnotes for an explanation of how to generate footnotes using the tags, and the template below

fr:Audience d'un site Web#Définitions et vocabulaire

References

  1. "What is a Unique User? {{!}} Adtech Glossary".
  2. Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ''Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.'' Upper Saddle River, New Jersey: Pearson Education, Inc. {{ISBN. 0-13-705829-2. The [[Marketing Accountability Standards Board (MASB)]] endorses the definitions, purposes, and constructs of classes of measures that appear in ''Marketing Metrics'' as part of its ongoing [http://www.themasb.org/common-language/ Common Language: Marketing Activities and Metrics Project].
  3. March, Liz. (January 14, 2021). "Unique Visitors: Understanding and Targeting Your Competitors' Audience".
  4. (2023-12-20). "Google Analytics Unique Users — Difference Between Google Ads Clicks and Google Analytics Users".
  5. "[UA→GA4] Comparing metrics: Google Analytics 4 vs. Universal Analytics - Analytics Help".
  6. and
Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

advertising-indicators web-analytics network-addressing
Want to explore this topic further?

Ask Mako anything about Unique user — get instant answers, deeper analysis, and related topics.

Research with Mako

Free with your Surf account

Content sourced from Wikipedia, available under CC BY-SA 4.0.

This content may have been generated or modified by AI. CloudSurf Software LLC is not responsible for the accuracy, completeness, or reliability of AI-generated content. Always verify important information from primary sources.

Report