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Unilever Pakistan

Regional subsidiary of the British multinational company

Summary

Regional subsidiary of the British multinational company

Field	Value
name	Unilever Pakistan Foods Limited
logo	Unilever text logo.svg
type	Subsidiary
traded_as
foundation
location_city	Karachi
location_country	Pakistan
key_people	Kamran Yousaf Mirza (Chairman)
Amir R. Paracha (Chief Executive Officer & Executive Director)
industry	Fast-moving consumer goods
products	Home and personal Care
Food and beverages
revenue	(2022)
net_income	(2022)
assets
equity
num_employees	20,000 (2024)
parent	Unilever
homepage

Amir R. Paracha (Chief Executive Officer & Executive Director) Food and beverages (2022) (2022)

Unilever Pakistan Foods Limited, formerly known as Lever Brothers Pakistan Limited, is a Pakistani fast-moving consumer goods company based in Karachi. It is a subsidiary of the British multinational company Unilever.

History

Unilever Pakistan Limited was founded as Lever Brothers Pakistan Limited in 1948. The town of Rahim Yar Khan was the site chosen for setting up a personal care factory. In the mid 1960s, the company shifted its headquarters to Karachi from the Rahim Yar Khan site.

In December 1980, Unilever was listed on the Karachi Stock Exchange.

In 1989, Unilever merged with Lipton in 1989 and later with Brooke Bond in 1997. In May 1995, it expanded into ice cream manufacturing by amalgamating with Polka.

In 2008, Unilever closed its Lipton tea factory in Karachi and instead contracted out packaging of branded tea to a local company that employs people on a temporary basis.

It has four factories operating in the country.

In August 2024, the Competition Commission of Pakistan imposed a Rs. 60 million fine on Unilever Pakistan for airing television commercials containing deceptive claims for its hygiene and cleansing products, ‘Lifebuoy Hand Wash’ and ‘Lifebuoy Soap’.

Brands

Food and drinks

Lipton (tea)
Wall's ice cream
Pearl Dust (tea)
Knorr soup, noodles & meal mixes
Cornetto ice cream
Magnum ice cream
Brooke Bond (tea)
Fruttare
Wall's Kid's Range

Personal care

Clear – Anti-dandruff shampoo
Close Up – Toothpaste
Glow & Lovely – (cosmetic products)
Lifebuoy (shampoo)
Lifebuoy soap – Soap & handwash
Lux – Soap, hand & bodywash
Pond's – Talcs & beauty creams
Rexona – Deodorants and Anti-perspirants
Sunsilk – Shampoo
Dove (soap)
Pepsodent (toothpaste)
Toni & Guy

Home care

Comfort – fabric softeners
Rin – detergent
Surf Excel – detergent and gentle wash.
Domex
Vim

Former brands

In 2003, Unilever announced the strategic decision to sell off the Dalda brand in both India and Pakistan. In 2003, Bunge Limited acquired the Dalda brand from Hindustan Unilever Limited for reportedly under Rs 100 crore. On 30 March 2004, Unilever Pakistan accepted an offer of Rs. 1.33 billion for the sale of its Dalda brand and related business of edible oils and fats to the newly incorporated company Dalda Foods (Pvt.) Limited.

References

"Unilever Pakistan announces change in leadership with new CEO's appointment".
Hussain, Dilawar. (19 May 2014). "Marketing in rural areas through ‘Guddi Bajis’".
(7 April 2009). "UNILEVER PAKISTAN LIMITED - Analysis of Financial Statements Financial Year 2003 - Financial Year 2008".
(10 January 2021). "Seven years after delisting, Unilever Pakistan is investing heavily in growth".
(14 May 2009). "Shareholders give Unilever a dressing down".
(10 August 2024). "Unilever fined Rs60m". DAWN.
[https://fp.brecorder.com/2011/11/201111301256426/ Profile of Unilever Pakistan] ''Business Recorder'', Published 30 November 2011, Retrieved 13 June 2021
(2021-01-10). "Seven years after delisting, Unilever Pakistan is investing heavily in growth".
Viveat Susan Pinto. (5 March 2015). "40 years ago...And now: How Dalda built, and lost, its monopoly (Dalda was established in an advertising blitzkrieg but later ran into trouble)". Business Standard (newspaper).
Dilawar Hussain. (5 January 2008). "Dalda grabs Tullo in edible oil business". Dawn (newspaper).

Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

unilever-companies food-manufacturers-of-pakistan pakistani-subsidiaries-of-foreign-companies manufacturing-companies-based-in-karachi 1980s-initial-public-offerings pakistani-companies-established-in-1948 privately-held-companies-of-pakistan companies-listed-on-the-pakistan-stock-exchange

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