Content
The platform has deals with various broadcasters of sports, news, talk, and music worldwide such as ESPN Radio, NPR, Public Radio Exchange (PRX), CBC / Radio-Canada, C-SPAN Radio, All India Radio, Emmis Communications, Hearst Radio, iHeartMedia, Cox Media Group, Urban One, American General Media, Bonneville International, Beasley Media Group, Saga Communications, Lotus Communications, Alpha Media, Connoisseur Media, Mid-West Family Broadcasting, SummitMedia, Midwest Communications, Steel City Media, Lotus Communications, Cumulus Media, Audacy, Inc., WVRC Media, Bristol Broadcasting Company, L.M. Communications, Mvyradio, Wu-Tang Radio (Wu World Radio), ABC Radio and Regional Content (Australia), Bonneville International, Sport Your Argument, Talksport, and Westwood One Podcast Network.
On June 25, 2018, Audacy, Inc. (previously Entercom) announced that it would move online streaming of its stations from TuneIn to its then-named in-house Radio.com platform as an initiative of CBS radio. In turn, Cumulus Media joined the TuneIn platform on August 9, 2018.
On July 29, 2021, TuneIn and iHeartMedia announced a partnership, enabling TuneIn to distribute iHeartMedia's digital stations. The deal also granted TuneIn access to local advertising demand from iHeartMedia's monetization assets.
In January 2022, TuneIn launched TuneIn On Air, which allows non-profit broadcasters, podcasters and other long-form content creators to access the company's apps and connected devices for digital distribution of their content.
On June 21, 2023, Audacy signed a partnership with TuneIn, returning all of its stations—including the former CBS Radio stations—to the platform, as well as adding its podcast library to the service.
Music
In May 2018, the company announced it would stream concerts exclusively from several summer music festivals including Outside Lands Music and Arts Festival (San Francisco), Newport Jazz Festival (Newport, RI), Hangout Fest (Gulf Shores, Alabama), Firefly Music Festival (Dover, Delaware), and the Newport Folk Festival (Newport, RI).
In September 2018, Cathleen Robertson, better known as DJ Carisma of KRRL, joined TuneIn to head Hip-Hop/R&B curation and artist relations initiatives. DJ Carisma launched and hosted "The Element" and "The Element West" as part of this initiative.
Sports
In August 2015, TuneIn announced deals with Major League Baseball, the Premier League and the Bundesliga for live play-by-play coverage as part of its new Premium service. The deal also included the ability to cover minor league affiliates. In October 2015, the NFL announced a deal with TuneIn to broadcast live, play-by-play coverage of all NFL games to its premium subscribers.
On December 22, 2015, the National Hockey League (NHL) announced that TuneIn would gain radio rights to the NHL. TuneIn would create an individual station for every NHL team to simulcast their home market broadcasts on. Additionally, TuneIn would create a replay channel for each team so fans could listen to the archived games. They would also create a 24/7 NHL Channel, and the NHL would embed TuneIn's players onto the NHL.com website. All TuneIn NHL items would be made available to the public for free. The first broadcasts for TuneIn began on January 1, 2016.
On February 15, 2019, the Oakland Athletics announced a deal with TuneIn to launch "A's Cast", an internet radio station that would carry Athletics-related content, as well as in-market radio broadcasts of Athletics games beginning in the 2020 season; the agreement eschewed a traditional flagship station and left games unavailable over-the-air in the Bay Area, although the Athletics continued to maintain a radio network in other parts of the team's market. However, in July 2020, only one week into the shortened season, the team opted out of the TuneIn agreement and signed with KNEW as a flagship station. As part of the agreement, A's Cast also moved to competitor iHeartRadio. The team cited that terrestrial radio was more "inclusive" to fans, as well as criticism from listeners that found the streaming-only model confusing (including some who believed they would need a TuneIn Premium subscription to listen to A's games, even though this was not the case).
On September 22, 2022, the Anaheim Ducks announced a similar arrangement, moving its radio broadcasts exclusively to the "Ducks Stream" channel on TuneIn.
In August 2020, TuneIn removed MLB and NBA content from its platform with no explanation given. The following month, TuneIn also removed NFL content from its platform without explanation.
As of August 2021, NFL content returned on TuneIn's platform.
In March 2022, TuneIn signed a multi-year agreement with Major League Baseball to be an official audio partner, giving premium users access to live and on-demand play by play of all games, post-game analysis, and Spanish language broadcasts.
On August 5, 2022, TuneIn announced they would carry all English Premier League matches.
Audiobooks
In August 2015, the service launched deals with book publishers, including Penguin Random House and HarperCollins, to provide an audiobook library. In December 2017, TuneIn announced that it would remove audiobooks as of January 15, 2018. However, as of July 7, 2023, TuneIn continues to offer audiobooks via its website.
Partnerships
In October 2018, TuneIn partnered with MSNBC to exclusively represent the sales rights of podcast, Bag Man: A Rachel Maddow Original Podcast. TuneIn also partnered with Adobe Advertising Cloud in June 2018 to integrate targeted audio ads to consumers via smart speakers.
In January 2019, TuneIn announced a partnership with professional golfer Greg Norman to integrate its audio streaming platform into his line of connected golf carts called 'Norman's Shark Experience'.
In November 2021, TuneIn partnered with News Corp-Owned News UK to bring UK-based news, music and sports coverage to the streaming platform.