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True (cigarette)

American brand of cigarettes

True (cigarette)
Summary

American brand of cigarettes

FieldValue
nameTrue
logoTrue cigarette logo.png
typeCigarette
currentownerReynolds American
producedbyR.J. Reynolds
originUnited States
introduced
relatedKent, Pall Mall
marketsUnited States
previousownersLorillard (1966–2015)
tagline"Shouldn't your brand be True?"
footnotesCarcinogenicity: IARC group 1
logo_captionOld logo of True cigarettes

True is an American brand of cigarettes, currently owned by Reynolds American and manufactured through its subsidiary R.J. Reynolds. The brand was created and formerly owned by the Lorillard Tobacco Company.

History

True was introduced in September 1966 by Lorillard in 10 major U.S. markets, with national distribution beginning on November 1, 1966. The tagline for the new brand was "Shouldn't your brand be True?". The cigarette, when first introduced, was full flavored. It was later available in a reduced tar and nicotine version during the 1970s and 1980s. During that time, True deceptively targeted people who wanted to quit smoking ("Considering All I'd Heard, I decided To Either Quit Or Smoke True. I Smoke True.").

True cigarettes, like Parliament cigarettes, have a recessed filter. However, whereas Parliaments have nothing in the recessed space, Trues have a plastic piece (round with a triangle in the middle and radials which extend to the outside) which prevents the top of the cigarette from being broken, torn, or crushed.

In 2015, Reynolds American acquired the brand after they bought the Lorillard Tobacco Company.

Advertising

Pack of True cigarettes

Lorillard made various poster advertisements to promote the True brand as a "low tar, low nicotine" brand.

A few TV ads were also made to promote the brand in the late 1960s to early 1970s.

Varieties

  • Filters Kings: Soft Pack, Box
  • Filters 100s: Soft Pack, Box
  • Menthol Kings: Soft Pack, Box
  • Menthol 100s: Soft Pack, Box

References

References

  1. "BrandTrue - Cigarettes Pedia".
  2. "True".
  3. "Brands".
  4. (February 2022)
  5. "Lorillard Tobacco Co.".
  6. [https://www.aacr.org/blog/2017/12/12/holding-tobacco-companies-accountable-for-deceptive-ads/ Holding Tobacco Companies Accountable for Deceptive Ads] American Association for Cancer Research
  7. [https://web.archive.org/web/20250820194758/https://www.ebay.com.au/itm/274707452511?srsltid=AfmBOopTMmTXRwTR2Vs29hRP0AFXlfPVmTbBxh6jA-zM0JTcrHJCIMgoConsidering All I'd Heard, I decided To Either Quit Or Smoke True. I Smoke True.] Ebay archived
  8. (January 2024). "Stanford Research into the Impact of Tobacco Advertising".
  9. "True Cigarettes".
  10. 31Mike. (2016-09-26). "Retro 1969 True Cigarette Commercial".
  11. Bobby Cole. (2011-10-17). "True Cigarettes -1970".
Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

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