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Trade magazine

Periodical dedicated to a particular field

Periodical dedicated to a particular field

A trade magazine, also called a business-to-business magazine, trade journal, or trade paper (colloquially or disparagingly a trade rag), is a magazine or newspaper whose target audience is people who work in a particular trade or industry.{{Cite web |url=http://www.lib.vt.edu/help/research/types-sources.html |title=Magazines, trade journals, and scholarly journals |archive-url=https://web.archive.org/web/20170213001410/http://www.lib.vt.edu/help/research/types-sources.html |archive-date=February 13, 2017 |url-status=dead |access-date=February 12, 2017}} The collective term for this area of publishing is the trade press.

History

In 1928, Popular Aviation became the largest aviation trade magazine with a circulation of 100,000.

As digital journalism grew in importance, trade magazines started to build their presence on the internet. To retain readership and attract new subscribers, trade magazines usually impose paywall on their websites.

Overview

Trade publications{{cite news |newspaper=The New York Times

Trade magazines typically contain advertising content centered on the industry in question with little, if any, general-audience advertising. They may also contain industry-specific job notices.

For printed publications, some trade magazines operate on a subscription business model known as controlled circulation, in which the subscription is free but is restricted only to subscribers determined to be qualified leads.

References

References

  1. (2014). "Media Today: Mass Communication in a Converging World". Routledge.
  2. dictionary.cambridge.org. "Cambridge Business English Dictionary".
  3. (June 10, 1929). "Again, Mitchell". Time.
  4. Maher, Bron. (2024-02-14). "The Stage and Bookseller shift resources towards digital future".
  5. (1997). "Journal Publishing". [[Cambridge University Press]].
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