Supply-side platform
Technology for producers to market goods and services
general/online-advertising
Adtech
Digital marketing company
general/online-advertising
Search syndication
Type of contextual advertising
general/online-advertising
Run of network
Form of internet marketing
general/online-advertising
Performance-based advertising
Advertising model
general/online-advertising
Search syndication
Type of contextual advertising
general/online-advertising
Landing page
Type of web page
general/online-advertising
Impression (online media)
When an online ad is seen
general/online-advertising
Online shopping rewards
Type of loyalty programme
general/online-advertising
View-through rate
A method of measuring the amount of views an online ad campaign receives
general/online-advertising
Ad exchange
Technology platform for buying and selling of advertising
general/online-advertising
Pay per play
general/online-advertising
View-through rate
A method of measuring the amount of views an online ad campaign receives
general/online-advertising
Viewable impression
general/online-advertising
Pay per play
general/online-advertising
Ad rotation
general/online-advertising
Online advertising
Form of advertising that uses the Internet
general/online-advertising
Supply-side platform
Technology for producers to market goods and services
general/online-advertising
Video ad platform
general/online-advertising
Supply-side platform
Technology for producers to market goods and services
general/online-advertising
Run of network
Form of internet marketing
general/online-advertising
Adtech
Digital marketing company
general/online-advertising
Pay per play
general/online-advertising
Adtech
Digital marketing company
general/online-advertising
Revive Adserver
Open source advertising server
general/online-advertising
View-through rate
A method of measuring the amount of views an online ad campaign receives
general/online-advertising
Advertising network
Company that connects advertisers to websites that want to host advertisements
general/online-advertising
Audience screen
general/online-advertising
Cost per activity
general/online-advertising
Value Per Action
Online marketing business model
general/online-advertising
Run of network
Form of internet marketing
general/online-advertising
Search syndication
Type of contextual advertising
general/online-advertising
Click farm
Fraudulent practice involving bot accounts spam clicking ads
general/online-advertising
Direct navigation
general/online-advertising
Hypertargeting
Ability to deliver advertising content to specific interest-based segments
general/online-advertising
Demand-side platform
Automated advertising software
general/online-advertising
Quality Score
Variable used by search engines to set the rank and cost of ads
general/online-advertising
Adtech
Digital marketing company
general/online-advertising
Search syndication
Type of contextual advertising
general/online-advertising
Pay per play
general/online-advertising
View-through rate
A method of measuring the amount of views an online ad campaign receives
general/online-advertising
Click farm
Fraudulent practice involving bot accounts spam clicking ads
general/online-advertising
Supply-side platform
Technology for producers to market goods and services
general/online-advertising
Run of network
Form of internet marketing
general/online-advertising
Adtech
Digital marketing company
general/online-advertising
Pay per play
general/online-advertising