This Is How We Do

Production and release

While working on Prism, Perry collaborated in Stockholm with record producer Max Martin for a few weeks to put "the icing on the cake," as she claimed. In addition, she also worked with Klas Åhlund, among others. Perry has claimed:

About working with Perry, Ahlund stated, "When you move around the planet, the vibe of the place you're making the music in definitely makes an imprint on whatever you're writing." While co-producing nine tracks on Prism, Martin and Åhlund worked together on two tracks: "Walking on Air" and "This Is How We Do". The first was released as a promotional single, while the latter was announced as the album's fifth single, with its lyric video being released on July 24, 2014. The Brillz remix of the song was released through SoundCloud on August 14, 2014. Another remix of the song, featuring rapper Riff Raff, was also released through SoundCloud on August 21, 2014, then released through iTunes on August 25, 2014.

Composition

"This Is How We Do" is a dance-pop song, and was written by Perry with producers Max Martin and Klas Åhlund, who were also responsible for programming of the song, while Perry also provided background vocals. It is set in the time signature of common time and has a moderate hip hop tempo of 96 beats per minute. The song is written in the key of A minor, and Perry's vocals span from the low note of A3 to the high note of C6. The song has been described as a "wobbling dance track", Kitty Empire of The Observer claimed that the song is "a sequel of sorts to both 'California Gurls', and 'Last Friday Night (T.G.I.F.)', Perry's previous party-hearty mega-hits."

Lyrically, "This Is How We Do" finds Perry sing-talking about her hangout routine with her friends, The song also has a repetitive bridge where Perry repeats, "This is no big deal", an outro where Perry asks to "bring the beat back", while Perry also gives a shout-out to her diehards: "This one goes out to the ladies at breakfast ... in last night's dress. Uh-huh. I see you," she says.

Critical reception

Stephen Thomas Erlewine of AllMusic claimed that "even when she cheers on excess on 'This Is How We Do' she's not a participant but rather a ringmaster," picking the song as one of the album's highlights. Jason Lipshut of Billboard wrote that the song "carries 'song of next summer' potential," while Edna Gundersen of USA Today named it a "buoyant pop blast." In a similar vein, James Montgomery of MTV News described the track as "a cocksure, club-ready banger." Nick Catucci of Entertainment Weekly called it "irresistibly bouncy," while Andy Gill of The Independent noted that the song "offers the year's best top-down cruising anthem." Rob Harvilla of Spin enjoyed the track, but felt it was not as strong as "Last Friday Night", ultimately calling it "a knuckleheaded, bottle-service party jam."

Chris Bosman of Consequence of Sound criticized the "'this goes out to the [blank]' coda", claiming that "it only hammers home how much better Kesha is at this stuff." Melinda Newman of HitFix gave the song a "C−" grade, claiming that "It's hard not to raise your arm in the air and wave it back and forth in this old-school sounding track about partying, claiming that the song is "unlike anything else Perry has recorded before" and that it "could be a sleeper hit." Evan Sawdey of PopMatters was mixed with the song, calling it an "odd number, where her lyrics swing from actually-clever ('suckin' real bad at Mariah Carey-oke') to a bit worrisome ('getting' our nails did / all Japanese-y')." While calling it "a Ke$ha-grade throwdown", Sal Cinquemani of Slant Magazine claimed that the track "features possibly the dumbest lyric of the year." Philip Matusavage of musicOMH felt that the song "is so clearly calculated to every second that it instead feels cynical."

Chart performance

"This Is How We Do" first charted on South Korea's Gaon Download Chart and the Canadian Hot 100 when its parent album was released, debuting at number 73, with sales of 2,263 copies, and number 88, respectively. On the Pop Songs chart, it debuted at number 37 and peaked at number 15; her second of her career to miss the top-10 and first in five years. On the other hand, on the Hot Dance Club Songs chart, the song peaked at number-one, further extending her record of most consecutive songs to top the "Dance Club" chart to 15. The song has sold more than 2,000,000 copies in the United States; consequently it was certified double Platinum by the Recording Industry Association of America (RIAA).

In New Zealand, the song debuted at number 20, reaching its peak position the following week, number 13, where it remained for a further week, becoming her highest charting single since "Dark Horse".

Music video

Production and synopsis

On July 24, 2014, a lyric video for the song was uploaded to YouTube. The official music video for the song, directed by New Zealand filmmaker Joel Kefali and produced during a three-day studio shoot in Los Angeles, was released on July 31, 2014. According to the director, he was trying to "fully interpret the pop nature of Katy Perry, because [he] hadn't done any straight down the line pop videos before. [His] idea was to make a pop video but to keep some edge to it, and make it feel like it was pop art... We did a studio-based shoot where we used lots of animation and props, and then each line of the song had its own little vignette. I wanted to do something that was close to the work I'd already done. I like mixed media, jumping between live action and animation, and I focus more on design."

The music video opens with a visual of an old man staring at a painting, which turns out to be Perry. The video features Perry, accompanied by model Aglae Kounkou and dancer Leah Adler, in front of various backdrops, including a kitchen, a ping pong table, a bathtub, a 3D version of Piet Mondrian's Composition with Red Blue and Yellow, and an ice cream truck. The video also includes a myriad of male dancers in grey suits and red bowties, who also move furniture and props around. A scene during the bridge of the song shows various young adults in midair while food flies around them, and also features Perry on a Skype call with someone named "Jessica Thot". The video also features various animated cartoon versions of ice cream, pizza, and watermelon, which are all shown dancing at the end of the video.

Reception

Joe Lynch of Billboard said the video is "an explosion of pop art, vintage fashion and twerking ice cream cones". Zayda Rivera of New York Daily News commented that in the video "Perry boasts about living a carefree lifestyle without consequences," writing that it's "all about having fun no matter what." While writing that the video "has that quintessential Katy feel", Alyssa Toomey of E! added that it "feels like a combination of [Perry]'s lyric video for 'Roar' and her 2010 smash hit 'California Gurls'." Robbie Daw of Idolator simply called it "a dazzling, eye-popping colorgasm", while Jon Blistein of Rolling Stone named it "a hyper-stylized, pastel-soaked pleasure dome." Lindsey Weber of Vulture claimed that "after the underwhelming 'Birthday' [music video], Katy Perry's video for 'This Is How We Do' is full of summertime treats and Tumblr-inspired iconography." Chris Martins of Spin claimed that "the wild clip is almost OK Go-level ambitious, employing bizarre sets, unique costumery, and a whole lot of color to bring the bouncy single to life."

Charts

Weekly charts

Year-end charts

Certifications and sales

Release history

Notes

References

References

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