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TheSwizzle.com

Email management tool

Summary

Email management tool

Field	Value
name	TheSwizzle
company_type	Private
location_city	New York City, New York
location_country	USA
foundation	2010
founder	Scott Kurnit
registration	Optional
current_status	Inactive
industry	advertising, online advertising, email
homepage	www.theswizzle.com

TheSwizzle was a webmail tool that worked with existing email and enabled consumers to manage email subscriptions, primarily from commercial vendors. It was acquired by Mailstrom of 410 Labs in September 2014, and TheSwizzle.com subsequently shut down.

Features

The product claimed several features, including cleaning up users' inboxes by helping to unsubscribe from unwanted emails while at the same time, allowing receipt as well as searching among those commercially oriented emails an individual still wants to receive. By packaging these messages into a digest format, users could consolidate their email box.

History

The Swizzle was a product of Keep Holdings, a consumer and brand engagement conglomerate of business units including Keep.com, AdKeeper and TheSwizzle.com. The company was founded in March, 2010, by Scott Kurnit, who serves as chairman and CEO. Kurnit is best known as the founder of now-defunct About.com, which grew to a public market value of $1.7 billion, and was sold to Primedia for $724 million, in 2001. About.com is now owned by IAC, and was shut down in April 2017.

In 2016, The Swizzle came under harsh criticism from a small evangelical community after a holiday promotional email featured a song parody of Winter Wonderland, altering the words "Sleigh bells ring, Are you listening" to "Sleigh bells ring, are ya Swizzling?".

The company under intense media pressure was forced to issue a press release apologizing for its manipulation of the holiday classic.

In 2021 the town of Smithtown, New York laid claims against The Swizzle for infringement over use of their annual "Smithtown Swizzle" festival.

References

"TheSwizzle".
Veena Bissram. (October 25, 2012). "The Swizzle Cleans Your Inbox By Combining Promo E-mails Into a Daily Digest". Mashable.
Veronica Belmont. (October 25, 2012). "Clean Junk Mail From Your Inbox!". revision3.
Samara Lynn. (October 17, 2012). "Swizzle". pcmag.
(2014-09-11). "Mailstrom, the 410 Labs email helper, lands ex-competitor's users - Technical.ly Baltimore". Technical.ly Baltimore.
Staff. "AdKeeper, Inc. Snapshot". Bloomberg Businessweek.
"Gone Too Far? The Swizzle Apologizes for Parody Holiday Promotional Email".
[https://www.postboxservices.com/blogs/post/Anatomy-of-Email-List-Cleaning Email List Cleaning]
(18 May 2021). "Smithtown Festival Day returns in June for its 32nd year".

Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

electronic-documents internet-properties-established-in-2010

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