The Yes

History

THE YES was founded in 2018 by former Stitch Fix COO Julie Bornstein and Amit Aggarwal, formerly of Bloomreach. The app began development in 2018 and was released in May 2020.

At launch, THE YES was the first app to use Apple's App Clips in iOS 14.

Although THE YES originally started out as an app, in 2021 the company also launched the same functionality on their website.

In 2025, cofounder Julie Bornstein launched Daydream, an AI-powered fashion shopping platform.

Description

The Yes uses AI technology to curate a feed of fashion product recommendations based on a user's individual preferences. Upon downloading the app, users will be asked a series of questions to determine their aesthetic preferences. These include questions about preferred brands, colors, styles, and sizes. Users can also vote "yes" or "no" to signify whether they like a product being shown. The platform's algorithms tailor recommendations based on this information.

In 2021, The Yes started allowing users to invite friends to view their liked items and provide feedback via emojis.

The Yes has more than 250 brands, 40 of which are plus-size. The Yes has brands such as Prada, Ralph Lauren, Levi's, Bottega Veneta, and Zara.

The Yes offers price matching and price filtering, but does not use traditional shopping filters.

References

References

1. (20 May 2020). "Say Yes to iOS: This New Smart Shopping App Might Help Save Retail".
2. (31 March 2021). "The Yes is Making Shopping Social Again".
3. (2019-10-21). "Former Stitch Fix COO Julie Bornstein is rewriting the e-commerce playbook".
4. "Pinterest Completes Acquisition of THE YES". Business Wire.
5. (5 August 2020). "Smart Shopping App the Yes Serves up Only Items You'll Want to Buy".
6. Colón, Ana. "Taylor Tomasi-Hill Has Always Been One Step Ahead of the Fashion Industry's Evolution".
7. (2020-05-05). "She helped make Stitch Fix a fashion powerhouse. Now she's launching her own shopping platform.".
8. (8 December 2020). "How App Clips could help fashion brands".
9. (16 June 2021). "EXCLUSIVE: The Yes Launches Fashion Intelligence-Driven Website".
10. Mehta, Ivan. (2025-06-25). "Julie Bornstein's Daydream is releasing an AI-powered chatbot for fashion-related shopping".
11. Milnes, Hilary. (2025-06-25). "Is Daydream’s AI Platform the Answer to Fashion’s Discovery Problem?".
12. (2020-05-20). "Say "Yes" to a Personalized E-commerce Experience with This New App".
13. (22 May 2020). "The Yes is Here to Change the Way You Shop".
14. (Fall 2021). "The Yes is a New Personalized Online Shopping App Powered by AI".
15. "The Yes Co-Founders on Changing How Fashion is Sold Online".
16. "The AI that fashion is using to reinvent itself".
17. (20 November 2020). "9 apps that revolutionise the way you shop".
18. "These technologies allow you to shop with your friends — without leaving the house".
19. (23 September 2021). "We Tried 'The Yes'—And It's the Best App for Personalized Shopping".
20. (2021-04-19). "Must Read: Selma Blair Covers 'Town & Country,' the Yes Expands Plus-Size Offering".
21. (2 March 2021). "With new social feature, the Yes aims to bring back shopping with friends".
22. (2020-05-05). "I Tried This New Shopping App and It Changed the Way I Buy Clothing".