The Orchard (company)

History

The company was founded in 1997 by Scott Cohen and Richard Gottehrer in New York City.

In early 2003, the Orchard was bought by Dimensional Associates. Danny Stein, the CEO of Dimensional Associates, was appointed Executive Chairman, and Greg Scholl left management consulting firm McKinsey & Company to become The Orchard's CEO, changing its strategy and operating model and building a new management team. In 2009, Scholl accepted a position as president, Local Integrated Media at NBCUniversal and Brad Navin was appointed CEO.

In 2012, Sony acquired a majority stake of 51% in the company in a cash and equity deal with an estimated total valuation of $100 million. In 2015, the remaining equity in the company was acquired by Sony Music Entertainment for over $200 million.

IODA

IODA (Independent Online Distribution Alliance) was a global sales, marketing and distribution company with majority stake owned by Sony. The subsidiary serviced independent artists, labels, filmmakers and other content providers on digital and mobile outlets, including making copyright claims on online content. IODA had relationships with major mobile and online download retailers including iTunes, eMusic, Rhapsody, and Amazon.com.

On July 1, 2009, Sony Music Entertainment and IODA announced their global strategic partnership to leverage combined worldwide online retail distribution networks and complementary technologies to support independent labels and music rightsholders.

On March 5, 2012, Sony acquired the remaining stake of IODA. The company's operations were merged with the Orchard.

YouTube

The Orchard's YouTube multi-channel network had more than 1,000 channels across the globe and uses technology, built in-house, called B.A.C.O.N. (Bulk Automated Claiming on The Orchard Network) to crawl, claim and track YouTube videos to monetize for their clients. It was ranked 7th in the U.S. in July 2014.

Owned labels

The Orchard owns the catalogues of TVT Records, Premium Latin Music (home to Aventura), Blind Pig Records, Frenchkiss Records, Shrapnel Records, and Music of the World.

Film distribution

In 2019, the Orchard Film was sold and renamed 1091 Media.

BalconyTV

The Orchard acquired Balcony TV, an online music channel that featured acoustic performances on balconies around the world, in 2014.

References

References

1. Rys, Dan. (2026-01-28). "Billboard 2026 Power 100 List Revealed".
2. (2000-09-11). "Orchard Enterprises NY, Inc.".
3. Sisario, Ben. (September 13, 2010). "Gone Digital: Music Man Stays in Game". [[The New York Times]].
4. "Businessweek Profile: S". Businessweek.
5. "Entrepreneurial Innovators Series: Richard Gottehrer, The Orchard". American Express OPEN.
6. "Sony Music's The Orchard Selling Off Film and TV Business".
7. Hayes, Dade. (2019-04-03). "The Orchard Film Group Relaunches As 1091, Sets New Management Team".
8. (6 March 2019). "Official: Warner hires Scott Cohen, co-founder of the Orchard, as Chief Innovation Officer, Recorded Music".
9. (April 3, 2019). "The Orchard Film Group Unveils New Leadership, Corporate Name".
10. Levine, Robert. (January 9, 2006). "Buying Music From Anywhere and Selling It for Play on the Internet". The New York Times.
11. October 2009, Michael Malone 14. (October 14, 2009). "Scholl Named NBC Local Media Platforms Prez".
12. Sylvan, Derek. (2013-05-14). "Early Digital Bet Now a Sweet Song". Wall Street Journal.
13. "Sony's Orchard Acquisition, By the Numbers and Behind the Scenes".
14. Houghton, Bruce. (March 6, 2012). "OFFICIAL: The Orchard & IODA Merge [More Details]". Hypebot.
15. Adegoke, Yinka. (July 1, 2009). "Sony Music, IODA Create Digital Network". Reuters News Agency.
16. Christman, Ed. (July 18, 2011). "What Exactly Is An Independent Label? Differing Definitions, Different Market Shares".
17. Christman, Ed. (March 5, 2012). "Orchard, IODA Merging; Sony Music To Invest In New Company".
18. Morris, Christopher. (March 7, 2012). "Aggregators the Orchard, IODA merge". Variety.
19. Alex Pham, [https://www.billboard.com/biz/articles/news/5748213/the-orchard-serves-up-multi-channel-network-with-a-side-of-bacon-from-the "The Orchard Serves Up Multi-Channel Network with a Side of BACON"] {{Webarchive. link. (November 17, 2017 , ''Billboard.biz'', 11 October 2013)
20. "comScore Releases July 2014 U.S. Online Video Rankings". ComScore.
21. (June 19, 2008). "Bankrupt TVT Records Finds New Life in the Orchard".
22. "Exclusive: The Orchard Buys Indie Label Premium Latin's Catalog".
23. "The Orchard Acquires Blind Pig Records Catalog".
24. "Exclusive: The Orchard Acquires Frenchkiss Label Group and Frenchkiss Records".
25. Christman, Ed. (November 19, 2015). "The Orchard Acquires Shrapnel Records' Catalog". [[Billboard (magazine).
26. Verhoeven, Beatrice. (2019-03-26). "The Orchard Film, TV EVP Paul Davidson to Step Down".
27. Hayes, Dade. (2020-07-21). "1091 Rebrands Holding Company As Streamwise, Taps BitMovio Founder Simon Zhu To Lead Ramp-Up Of New Platform".
28. Billboard Staff. "The Orchard Acquires BalconyTV (Exclusive)".