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The Onyx Hotel Tour

2004 concert tour by Britney Spears

2004 concert tour by Britney Spears

FieldValue
concert_tour_nameThe Onyx Hotel Tour
imageBritney Spears - Onyx Hotel Tour Poster.png
image_size220
captionPromotional poster for the tour
artistBritney Spears
location{{Flatlist
albumIn the Zone
start_date
end_date
number_of_legs2
number_of_shows54
support_acts{{Flatlist
attendance601,040
grossUS$34 million
last_tourDream Within a Dream Tour
(2001–2002)
this_tour The Onyx Hotel Tour
(2004)
next_tourThe M+M's Tour
(2007)
  • Europe
  • North America
  • JC Chasez
  • Kelis
  • Skye Sweetnam
  • Wicked Wisdom (2001–2002) (2004) (2007)

The Onyx Hotel Tour was the fifth concert tour by American entertainer Britney Spears. It showcased her fourth studio album, In the Zone (2003), and visited North America and Europe. A tour to promote the album was announced in December 2003. Its original name was the In the Zone Tour, but Spears was sued for trademark infringement and banned from using the name. Spears felt inspired to create a show with a hotel theme which she later mixed with the concept of an onyx stone. The stage, inspired by Broadway musicals, was less elaborate than her previous tours. The setlist was composed mostly by songs from In the Zone as well as some of her past songs reworked with different elements of jazz, blues, and Latin percussion. Tour promoter Clear Channel Entertainment marketed the tour to a more adult audience than her previous shows, while sponsor MTV promoted the tour heavily on TV shows and the network's website.

The tour was divided into seven segments: Check-In, Mystic Lounge, Mystic Garden, The Onyx Zone, Security Cameras, Club, and the encore. Check-In displayed performances with dance and advanced in the hotel theme. Mystic Lounge featured an homage to Cabaret and other musicals, while remixing some of Spears's early hits. Mystic Garden displayed a jungle-inspired stage. The Onyx Zone displayed a ballad performance with acrobats. Security Cameras was the raciest part of the show, with Spears and her dancers emulating different sexual practices. Club displayed a performance with urban influences. The encore consisted of a system malfunction interlude and Spears performed wearing a red ensemble. The tour received generally favourable reviews from contemporary critics, who praised it for being an entertaining show while criticizing it for looking "more [like] a spectacle than an actual concert".

The Onyx Hotel Tour was commercially successful. According to Billboard, the 25 shows in North America grossed $18.9 million with 300,460 tickets and $34,054,960 with 601,040 tickets sold in 52 of 54 shows worldwide. According to Pollstar, the North American dates for the Onyx Hotel Tour sold 298,930 tickets in 2004. On June 6, 2004, Spears performed for 25,367 fans at RDS Arena in Dublin with a $1,359,648 gross. The four nights at Wembley Arena in London grossed $2,179,820 with 41,823 tickets sold. In March, Spears suffered a knee injury onstage which forced her to reschedule two shows. In June, Spears fell and hurt her knee again during a music video shoot. She underwent arthroscopic surgery and the remainder of the tour was canceled. In 2005, Spears sued her insurance companies for denying her a reimbursement for the cancellation. Showtime broadcast live the March 28, 2004 show at the American Airlines Arena, in a special titled Britney Spears Live from Miami. Backstage footage was included in the reality show Britney and Kevin: Chaotic.

Background

On December 2, 2003, Spears announced through her official website US concerts to support her fourth studio album, In the Zone (2003). The tour would kick off on March 2 in San Diego, California, at iPayOne Center. However, Spears released a statement saying, "I'm especially looking forward to bringing my tour to new markets and performing in front of fans that may not have had the opportunity to see any of my previous tours." On January 12, 2004, four dates were announced in Glasgow, Manchester, London and Birmingham, her first UK dates in four years. After the beginning of the North American leg, Spears announced a summer leg in the United States in June as well as a European leg starting on April 27 in London and ending on June 5 at Rock in Rio Lisboa. It was also rumored to visit Latin America and Asia later in the year. The Onyx Hotel Tour was originally going to be called In the Zone Tour. On February 17, 2004, a San Diego clothing manufacturer of the same name sued Spears for $10 million and banned her from using the trademark. On May 17, 2004, a hotel named Onyx Hotel opened in Boston, Massachusetts. Kimpton Hotels & Restaurant Group had come up with the name two years before the tour was developed. Spears and the Kimpton group decided to promote the hotel by featuring a room named The Britney Spears Foundation Room. It was designed by Spears's mother, Lynne, reflecting Spears's personality and taste. The room opened six weeks later and a portion of the fee was destined to the Britney Spears Foundation.

Development

Distant image of a blond woman. She is sitting on a swing hanging from two pieces of fabric. Smoke surrounds her. She is wearing a dress and has her legs crossed. She is holding a microphone and grabbing the swing.
The performance of "Shadow"

The show was majorly inspired by Broadway musicals, primarily focused on Grand Hotel, which was directed by Tommy Tune and portrayed a day in the life of the Berlin Grand Hotel in 1928. Spears said the hotel theme was inspired by having traveled so much, and was merged with the onyx stone concept. The tour was described as a "unique, mysterious hotel powered by an onyx stone, where guests who enter shine their own light into the gemstone and make their fantasies come to life. It's a vibrant, whimsical place where wondrous dreams are realized, and the darkest of secrets are revealed". Spears also stated about the tour,

"I would love my audience to walk out of the auditorium feeling like they had the most magical experience of their life. The onyx stone is kind of symbolic of what guides me in my life, like there's a bigger picture in everything, and there's something that guides you where you need to go, from point A to point B".

Kevin Tancharoen was chosen as the tour director. He said about the development of the tour, "Coming from a movie lovers' background, I wanted to make it seem like a film. A little Joel Schumacher meets Tim Burton". He further explained that the onyx stone symbolized untapped desire. The stage was less elaborate than her previous tour, Dream Within a Dream Tour, with no runway extended towards the audience, in order to keep the show faithful to the New York theatre theme. The setlist was mostly composed from songs from In the Zone ("Early Mornin'" and "Brave New Girl" being the only songs of the album to not be on the tour). Other songs included were "Boys", "I'm a Slave 4 U" and "Overprotected" from Britney (2001). Also included were three of her early hits, "...Baby One More Time", "(You Drive Me) Crazy" and "Oops!... I Did It Again", reworked with elements of jazz and blues. The promotional photos for the tour were by Markus Klinko and Indrani. Tour promoter Clear Channel Entertainment marketed the tour to an entirely different demographic than her previous tours, changing from families and children to a more adult audience. The show was also targeted to the gay market. Promotional campaigns included were animated e-mails targeted to two million people who fitted the audience description. The tour was also advertised in several radio stations and TV shows for those audiences, such as The O.C. MTV was chosen as the tour sponsor. The sponsorship was extended to advertisements in the tickets and interactive promotions in MTV.com, such as exclusive downloads, streaming video and ticket and merchandise auctions benefiting the Britney Spears Foundation. Three episodes of TRL were dedicated to a behind-the-scenes special. Vice president of music marketing and promotion Joe Armenia talked about the sponsorship,

"There are not that many artists that appeal to every territory with an MTV channel, but Britney Spears is one of the select few. We have been waiting for the opportunity to make a global splash, and the Britney tour is it. For the better part of the rest of the year, we’ll be on the road with Britney. This is more support than we’ve ever given an artist in the U.S., let alone all over the world. We love the association with Britney; she has always been a core part of this channel and our fans love Britney".

Concert synopsis

The show began with a skit where a flamboyant master of ceremonies welcomed spectators to the Onyx Hotel. After this, she talked to the audience and usually referenced her wedding with childhood friend Jason Alexander. She also introduced her band before leaving the stage.

In the next section, there was a video interlude of Spears wearing a flowered-themed dress and entering the "Mystic Garden". As the video ended, she appeared on-stage sitting at a leaf-covered piano. She talked to the audience before performing "Everytime". The next section began with a video projection of two guards watching Spears in her room through security cameras. Spears appeared on a smaller stage wearing a white robe and performed "Touch of My Hand" in a transparent bathtub. During the performance, she took the robe off to reveal a nude body suit with crystals that resembled her "Toxic" music video outfit. She left the stage briefly to a wardrobe change and reappeared on the mini platform where she descended to the main stage on a pole, wearing pink lingerie and performed "Breathe on Me" on a bed with one of her male dancers. She then put on a white trench coat and performed "Outrageous", the last song of the act.

In the next act, Spears and her dancers wore street clothes and performed "(I Got That) Boom Boom". After this, she introduced her band and dancers and left the stage. The encore began with a system malfunction where a female voice counted down as the screens sketched Spears' outline, which then rose to reveal Spears at the top of a staircase. After this, "Me Against the Music" (Rishi Rich's Desi Kulcha Remix) began and Spears appeared on stage wearing a red ensemble. The show ended with Spears and her dancers on the staircase where the screen is lowered and Spears made her exit as a shower of confetti was shot towards the audience.

Reception

Critical response

Image of two people kissing. In the left, the man wears underwear and boots. In the right, the blond woman wears lingerie, stockings and high heels.
Spears on the right, kissing Leo Moctezuma, one of her male dancers, during the performance of "Breathe on Me"

The tour received mixed to positive reviews from critics. Gene Stout of the Seattle Post-Intelligencer called it a "throbbing, special-effects extravaganza". MTV UK highlighted the comparisons with early Madonna tours such as The Girlie Show and added that "[the show] is a theatrical extravaganza, complete with camp compere, sexy dancers, glitzy costumes and extravagant set pieces and its all fabulously raunchy". Bill Dean of The Ledger reported that the tour was "big sloppy and sex-filled". He also added, "Her presence remains captivating. [...] Perhaps even subsconsciously, the Onyx tour's most significant role may be foretelling a future in Broadway or film musicals". Neil Strauss of The New York Times claimed "her show was more a theater-and-dance spectacle than an actual concert, with the staging equal parts and the redeveloped Times Square. [...] At times the show seemed more like a Las Vegas tribute to Ms. Spears than a concert by Ms. Spears herself".

Chris Willman of Entertainment Weekly believed that "In Britney, Paul Verhoeven's fantastic notion of the showgirl as superstar has become incarnate. But every showgirl needs a show. The Onyx Hotel tour hardly counts as one, with its arbitrary mishmash of Madonna-esque sex-bomb skits and Cirque du Soleil surrealism". *The Seattle Times'''s Pamela Sitt said it "was high on spectacle and low on substance, veering crazily from burlesque to fairy tale to peep show". Darryl Morden of msnbc.com commented, "at times it was entertaining but overall came off as a variation on the same show she's been doing for several years".

Commercial performance

Tickets sold slower than her previous tours. This was attributed to the change in audience, since her new demographic tended to be "typically a last second ticket purchaser". On July 16, 2004, the tour was listed as the eight highest-grossing tour of the first semester of 2004, grossing $19 million. The tour ended up grossing $34 million.

Moline injury

On March 18, 2004, during the Moline, Illinois show at The MARK of the Quad Cities, Spears fell during the performance of "(I Got That) Boom Boom" and injured her knee. She left the stage and returned shortly after wearing a white robe, apologizing to the audience for not being able to deliver the encore performance. A physician examined Spears and indicated that it was not related to a previous knee injury in 1999 during a dance rehearsal. The Rosemont, Illinois show at Allstate Arena, scheduled for March 19, was cancelled. Spears's label Jive Records asked fans to hold on to their tickets until further notice. The Flint Journal reported that the Auburn Hills, Michigan show at The Palace of Auburn Hills was also cancelled. Both shows were rescheduled to the end of the leg in April.

Cancellation and lawsuit

Image of three women. They are standing on the steps of a staircase. The woman in the left has light brown hair, is smiling and clapping. She is wearing an ensemble with a corset in the middle. The woman in the center has red hair and is wearing a hat with a feather, while staring with a smile. The woman in the right is African American and wears a lingerie outfit with long stockings and the same hat that the woman in the center. She is also smiling and looking at the lower left corner. Below them, an African American man is playing the bass.
Spears and her dancers introducing her band in London

On June 8, 2004, Spears was shooting the music video for "Outrageous" in Manhattan, when she fell and injured her left knee. She was taken immediately to a local hospital, where doctors performed an MRI scan and found floating cartilage. The following day, Spears underwent arthroscopic surgery. She was forced to remain six weeks with a thigh brace, followed by eight to twelve weeks of rehabilitation, which caused any future concerts to be canceled. Jive Records issued a statement saying Spears planned to revisit the cities in the future. On February 4, 2005, Spears filed suit in New York State Supreme Court against eight insurance companies that denied her a reimbursement of $9.8 million. The insurers refused because they claimed Spears did not fully inform them of the 1999 knee injury in the insurance form. Attorney Jonathan Stoler who defended Spears on the case said,

"These are the same insurers who had provided her with policies on [several] tours and they had cleared her and were aware of the previous injury. The alleged omission related to a question whereby Ms. Spears was asked if in the past five years she had had any surgery. Ms. Spears, in all prior circumstances, had indicated she had, but at the time she was going through this application she did answer 'no.' It had not been a full five years, but four years and eleven months since the surgery [in 1999] and even if she had answered in the affirmative, our contention is that it makes no difference".

Broadcast and recordings==

On January 12, 2004, it was announced that Showtime would broadcast live the Miami show at the American Airlines Arena on March 28, in a special titled Britney Spears Live from Miami. It was directed by Hamish Hamilton. A concert promotional video and pictures were shot, in which Spears donned 1920s and 1930s hairstyles. On April 13, 2004, it was reported by MTV that Spears was planning a reality show titled "OnTourage" to document the backstage of the European leg, in a similar way to Madonna's Madonna: Truth or Dare. The show was reworked into the reality show Britney and Kevin: Chaotic. The concert for Rock in Rio Lisboa festival in Lisbon, Portugal, was broadcast live on June 5, 2004.

Opening acts

  • Kelis (North America) (select venues)
  • Skye Sweetnam (Europe & North America) (select venues)
  • JC Chasez (Europe) (select venues)
  • Wicked Wisdom (Europe) (select venues)

Set list

The following set list is obtained from the March 3, 2004 concert in Glendale, Arizona. It is not intended to represent all shows throughout the tour.

  1. "Check In" (video intro)
  2. "Toxic"
  3. "Overprotected" (The Darkchild Remix)
  4. "Boys" (The Co-Ed Remix)
  5. "Showdown"
  6. "Mystic Longue" (video interlude)
  7. "...Baby One More Time"
  8. "Oops!... I Did It Again"
  9. "(You Drive Me) Crazy"
  10. "Mystic Garden" (video interlude)
  11. "Everytime"
  12. "The Hook Up"
  13. "I'm a Slave 4 U"
  14. "The Onyx Zone" (video interlude)
  15. "Shadow"
  16. "Security Cameras" (video interlude)
  17. "Touch of My Hand"
  18. "Breathe on Me"
  19. "Outrageous"
  20. "Club" (video interlude)
  21. "(I Got That) Boom Boom" ;Encore
  22. "Check Out" (video interlude)
  23. "Me Against the Music" (Rishi Rich's Desi Kulcha Remix) ;Notes
  • "Oops!... I Did It Again" and "Touch of My Hand" were not performed during the Lisbon concert.

Tour dates

DateCityCountryVenueAttendanceRevenueLeg 1 — North AmericaLeg 2 — Europe
March 2, 2004San DiegoUnited StatesSan Diego Sports Arena11,578 / 14,391$666,015
March 3, 2004GlendaleGlendale Arena13,143 / 13,718$786,473
March 5, 2004FresnoSave Mart Center12,710 / 12,710$778,577
March 6, 2004Las VegasMGM Grand Garden Arena13,297 / 13,297$1,075,105
March 8, 2004Los AngelesStaples Center15,059 / 15,171$1,060,057
March 9, 2004OaklandThe Arena in Oakland11,659 / 11,659$823,963
March 11, 2004PortlandRose Garden7,781 / 11,562$509,675
March 12, 2004SeattleKeyArena10,107 / 11,085$650,208
March 15, 2004DenverPepsi Center11,439 / 15,700$639,682
March 17, 2004OmahaQwest Center Omaha11,871 / 13,567$626,871
March 18, 2004MolineiWireless Center8,697 / 10,463$516,694
March 23, 2004AtlantaPhilips Arena12,456 / 14,144$793,814
March 24, 2004ColumbiaColonial Center12,737 / 12,737$715,683
March 25, 2004JacksonvilleJacksonville Veterans Memorial Arena11,227 / 11,227$704,961
March 28, 2004MiamiAmerican Airlines Arena12,880 / 12,880$826,543
March 29, 2004OrlandoTD Waterhouse Centre10,189 / 10,189$658,295
March 31, 2004PhiladelphiaWachovia Center15,400 / 15,400$1,002,316
April 3, 2004TorontoCanadaAir Canada Centre15,469 / 16,143$993,010
April 4, 2004MontrealBell Centre12,942 / 12,942$857,003
April 6, 2004ManchesterUnited StatesVerizon Wireless Arena9,141 / 9,270$602,643
April 8, 2004ProvidenceDunkin Donuts Center10,628 / 10,762$668,506
April 9, 2004TrentonSovereign Bank Arena7,411 / 7,411$528,784
April 10, 2004East RutherfordContinental Airlines Arena17,000 / 17,219$959,306
April 13, 2004RosemontAllstate Arena13,383 / 14,882$866,678
April 14, 2004Auburn HillsThe Palace of Auburn Hills13,059 / 13,998$730,045
April 26, 2004LondonEnglandWembley Arena41,823 / 43,840$2,179,820
April 27, 2004
April 29, 2004GlasgowScotlandScottish Exhibition Hall 417,617 / 18,202$898,390
April 30, 2004
May 1, 2004ManchesterEnglandManchester Evening News Arena14,272 / 14,446$747,751
May 3, 2004LondonWembley Arena——
May 4, 2004
May 5, 2004BirminghamNational Indoor Arena12,404 / 12,404$643,581
May 7, 2004RotterdamNetherlandsSportpaleis van Ahoy9,500 / 9,500$498,778
May 9, 2004CopenhagenDenmarkForum Copenhagen10,891 / 10,891$443,974
May 10, 2004OsloNorwayOslo Spektrum8,974 / 8,974$491,138
May 11, 2004StockholmSwedenStockholm Globe Arena13,635 / 14,045$681,891
May 14, 2004FrankfurtGermanyFesthalle Frankfurt8,359 / 9,000$393,628
May 15, 2004HamburgColor Line Arena8,215 / 9,000$414,028
May 16, 2004BerlinVelodrom12,000 / 12,000$647,280
May 18, 2004LyonFranceHalle Tony Garnier15,795 / 16,200$659,884
May 19, 2004MilanItalyFilaForum9,548 / 9,548$402,100
May 20, 2004ZürichSwitzerlandHallenstadion13,000 / 13,000$619,743
May 22, 2004ViennaAustriaWiener Stadthalle9,512 / 10,000$528,476
May 23, 2004BudapestHungaryBudapest Sports Arena11,649 / 12,000$659,538
May 25, 2004MunichGermanyOlympiahalle8,832 / 9,500$456,443
May 28, 2004OberhausenKönig Pilsener Arena9,284 / 10,000$470,806
May 29, 2004GhentBelgiumFlanders Expo12,515 / 12,515$585,927
May 30, 2004ParisFrancePalais Omnisports de Paris-Bercy16,448 / 16,500$803,558
June 1, 2004BelfastIrelandOdyssey Arena9,523 / 10,000$750,832
June 2, 2004DublinPoint Theatre16,462 / 16,462$880,504
June 3, 2004
June 5, 2004LisbonPortugalParque da Bela Vista
June 6, 2004DublinIrelandRDS Arena25,367 / 27,500$1,359,648
Total616,888 / 648,054 (95.2%)$35,258,625

Cancelled shows

DateCityCountryVenueReason
March 19, 2004RosemontUnited StatesAllstate ArenaKnee injury
March 21, 2004Auburn HillsThe Palace of Auburn Hills
April 1, 2004ClevelandGund Arenaurl=http://www.upi.com/Entertainment_News/2004/04/02/Sick-Britney-cancels-Cleveland-concert/51201080944583/title=Sick Britney cancels Cleveland concertdate=April 2, 2004website=United Press Internationalaccess-date=February 21, 2016archive-date=March 3, 2016archive-url=https://web.archive.org/web/20160303214230/http://www.upi.com/Entertainment_News/2004/04/02/Sick-Britney-cancels-Cleveland-concert/51201080944583/url-status=live }}
May 26, 2004RiesaGermanyErdgas ArenaTechnical issues
June 22, 2004HartfordUnited Statesctnow.com Meadows Music TheatreKnee injury
June 23, 2004MansfieldTweeter Performing Arts Center
June 25, 2004ScrantonFord Pavilion
June 26, 2004DarienDarien Lake Performing Arts Center
June 27, 2004TorontoCanadaMolson Amphitheatre
June 29, 2004ClevelandUnited StatesGund Arena
June 30, 2004NoblesvilleVerizon Wireless Music Center
July 1, 2004MilwaukeeMarcus Amphitheater
July 3, 2004ColumbusGermain Amphitheater
July 4, 2004HersheyHersheypark Stadium
July 8, 2004WantaghJones Beach Theater
July 9, 2004
July 10, 2004BristowNissan Pavilion
July 12, 2004CamdenTweeter Center at the Waterfront
July 13, 2004HolmdelPNC Bank Arts Center
July 14, 2004BurgettstownPost-Gazette Pavilion
July 16, 2004MinneapolisTarget Center
July 17, 2004Tinley ParkTweeter Center
July 19, 2004Maryland HeightsUMB Bank Pavilion
July 20, 2004NashvilleStarwood Amphitheatre
July 21, 2004AtlantaHiFi Buys Amphitheatre
July 23, 2004Atlantic CityBorgata Event Center
July 24, 2004Virginia BeachGTE Virginia Beach Amphitheater
July 25, 2004GreensboroGreensboro Coliseum
July 28, 2004TampaFord Amphitheatre
July 30, 2004New OrleansNew Orleans Arena
July 31, 2004The WoodlandsCynthia Woods Mitchell Pavilion
August 2, 2004DallasSmirnoff Music Centre
August 3, 2004SelmaVerizon Wireless Amphitheater
August 5, 2004AlbuquerqueABQ Journal Pavilion
August 7, 2004IrvineVerizon Wireless Amphitheatre
August 8, 2004ConcordConcord Pavilion
August 10, 2004WheatlandSleep Train Amphitheatre
August 11, 2004Mountain ViewShoreline Amphitheatre
August 13, 2004Chula VistaCoors Amphitheatre
August 14, 2004Las VegasMGM Grand Garden Arena
August 15, 2004BakersfieldBakersfield Centennial Garden

Notes

References

References

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  7. Reporter, Billboard. (March 3, 2004). "Spears extends her 'Onyx Hotel' tour". [[Today.com]]. [[NBC Universal]] / [[Microsoft]].
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  23. Dean, Bill. (March 31, 2004). "Britney simply puts on a show". [[The Ledger]]}}{{Dead link.
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