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The Motto (Drake song)

2011 single by Drake


Summary

2011 single by Drake

FieldValue
nameThe Motto
coverDrake-the-motto-1.jpg
typesingle
artistDrake featuring Lil Wayne
albumTake Care
released
recorded2011
genre*Hip hop
length3:02 (Album version)
3:54 (Remix version featuring Tyga)
label{{flatlist
writer
producerT-Minus
misc{{Extra chronology
artistDrake
typeSingle
prev_titleMr. Wrong
prev_year2011
titleThe Motto
year2011
next_titleTake Care
next_year2012
artistLil Wayne
typeSingle
prev_titleIMA BO$ (remix)
prev_year2011
titleThe Motto
year2011
next_titleFaded
next_year2012
  • hyphy
  • crunk 3:54 (Remix version featuring Tyga)
  • Young Money
  • Cash Money
  • Republic "The Motto" is a song by Canadian rapper Drake featuring American rapper Lil Wayne. It is a digital iTunes Store bonus track from Drake's second studio album Take Care. It was written as a response to the Nickelback song If Today Was Your Last Day." The Motto" premiered on Power 106 on October 31, 2011. Drake released the song on his OVO blog a day later. It was first played on rhythmic top 40 radio stations on November 29, 2011 as the album's fourth single.

The track has sold over three million copies in the United States. It peaked atop both the US Hot R&B/Hip-Hop Songs and US Rap Songs charts, and was ranked 20 on the Billboard Hot 100 Year-end Chart. "The Motto" was nominated for Best Rap Song at the 55th Grammy Awards. Peaking at number 14, the song is one of the few songs to rank within the top 20 in the year-end chart without reaching the top ten. A music video directed by Lamar Taylor and Hyghly Alleyne was released on YouTube on February 10, 2012 and features cameos from E-40 and Mistah F.A.B.

"The Motto" is best known for popularizing the phrase YOLO, an acronym for You Only Live Once, which is uttered during the song's hook.

Music video

The music video for the remix version featuring American rapper Tyga was filmed in San Francisco, California. It was dedicated to West Coast hip hop Bay Area artist Mac Dre. The original music video for the song features an appearance from Mac Dre's mother Wanda Salvatto.

Remixes and freestyles

  • Drake, featuring Lil Wayne & Tyga (Official remix)
  • YG, Nipsey Hussle and Snoop Dogg
  • Nelly (Released through the mixtape O.E.MO)
  • Jeremih
  • Mario
  • Tinie Tempah Christmas Freestyle
  • Young Jeezy and Freddie Gibbs
  • Wale and Meek Mill
  • Wiz Khalifa, Juicy J, Berner
  • Nekfeu, Alpha Wann, Sneazzy West (1995) (France)

Cultural impact

The song uses the phrase YOLO, an acronym for "you only live once". The phrase can be seen in youth culture: for example, a high school prank in Chicago, Illinois, involved high school students chanting "YOLO." Some people have graffitied YOLO on walls. It had become a popular Twitter hashtag by the end of the following year. Some youth at the time had said that it was their motto for some time.

The hip-hop magazine Da South reported that the rapper Lecrae has deconstructed the motto YOLO in his answer song "No Regrets". The Washington Post describes YOLO as "the newest acronym you'll love to hate". The Huffington Post says: "YOLO is dumb."

The phrase "you only live once" is commonly attributed to Mae West, but variations of the phrase have been in use for over 100 years, including as far back as (the German equivalent of) "one lives but once in the world" by Johann Wolfgang von Goethe in the play Clavigo in 1774, and as the title of a waltz Man lebt nur einmal! ("You Only Live Once!") by Johann Strauss II in 1855.

Accolades

The song received a nomination at the 2013 Grammy Awards.

Chart performance

The song debuted at number 18 on the US Billboard Hot 100 chart with first-week sales of 124,000. In its 22nd week, it ascended to number 14. On the week of February 18, 2012, "The Motto" reached number one on the US Rap Chart making it his 12th number one on the chart and extending his lead as the artist with the most number one hits since the chart began. As of April 2013, the song has sold 3,113,000 copies in the United States.

Charts

Weekly charts

Chart (2011–12)Peak
positionFlanders Tip29artist=Drake feat. Lil Waynesong=The Motto}}Canada38artist=Drakesong=The Mottoartistid=855020access-date=March 1, 2012}}UK R&B (Official Charts Company)UK Singles (Official Charts Company)Billboardhot10014artist=Drakesong=The Mottoartistid=855020access-date=February 7, 2012}}Billboardrandbhiphop1artist=Drakesong=The Mottoartistid=855020access-date=February 7, 2012}}Billboardpopsongs25artist=Drakesong=The Mottoartistid=855020access-date=March 5, 2012}}Billboardrhythmic1artist=Drakesong=The Mottoartistid=855020access-date=March 5, 2012}}
22
80

Year-end charts

Chart (2012)Position
Canada (Canadian Hot 100)72
US Billboard Hot 10020
US Hot R&B/Hip-Hop Songs4
US Hot Rap Songs1
US Rhythmic1

Certifications

Release history

RegionDateFormatUnited StatesUnited KingdomUnited States
November 29, 2011url=http://www.allaccess.com/top40-rhythmic/future-releasestitle=Top 40 Rhythmic Future Releasespublisher=All Access Music Groupaccess-date=November 24, 2011archive-url=https://web.archive.org/web/20111206084322/http://www.allaccess.com/top40-rhythmic/future-releasesurl-status=livearchive-date=December 6, 2011}}
url=http://www.allaccess.com/urban/future-releasestitle=Urban Future Releasespublisher=All Access Music Groupaccess-date=November 29, 2011archive-url=https://web.archive.org/web/20111127224516/http://www.allaccess.com/urban/future-releasesurl-status=livearchive-date=November 27, 2011}}
January 10, 2012Rhythmic contemporary radio (re-release)
Urban contemporary radio (re-release)
April 6, 2012Digital download
April 10, 2012Mainstream radio

References

References

  1. Ashley Burns. (January 6, 2013). "We Have Some Bad News For Drake Regarding The YOLO Wars". UPROXX.com.
  2. (November 1, 2012). "Drake Debuts 'The Motto,' T.I.'s 'Headlines' Remix & Talks Kendrick Lamar Feature". Prometheus Global Media.
  3. (November 2011). "Drake Feat. Lil Wayne – The Motto". October's Very Own.
  4. Vasquez, Andres. (2012-12-06). "Grammy Nominees Revealed; Frank Ocean, Drake & 2 Chainz Among Those Nominated | Get The Latest Hip Hop News, Rap News & Hip Hop Album Sales". HipHop DX.
  5. (10 February 2012). "The Motto (Explicit) – Drake ft. Lil Wayne, Tyga". VEVO.
  6. (April 6, 2012). "#YOLO: The newest acronym you'll love to hate". The Washington Post.
  7. (2 November 2011). "New Music: Tyga "The Motto (Remix)"". Rap Radar.
  8. (29 November 2011). "New Music: YG, Nipsey Hussle, & Snoop Dogg "The Motto (Remix)"". Rap Radar.
  9. (20 December 2011). "Nelly – The Motto (Remix)". YouTube.
  10. (27 December 2011). "New Music: Jeremih "The Motto (Remix)"". Rap Radar.
  11. "New Music: Mario "The Motto (Remix)"". Rap Radar.
  12. "Young Jeezy & Freddie Gibbs – The Motto (Remix)". Nah Right.
  13. "Wale & Meek Mill – The Motto (Remix)". Rap Radar.
  14. (26 January 2012). "1995 – The Motto Remix (Nekfeu x Sneazzy x Alpha Wann)". Youtube.
  15. (13 February 2012). "Drake – The Motto ft. Lil Wayne & Tyga".
  16. Wright, Sharon. (June 1, 2012). "Student Arrested Following Conant High School Senior Prank". NBC Chicago.
  17. (January 6, 2012). "Students lose prom, graduation privileges after senior prank". DailyHerald.com.
  18. Express-Times File Photo. (2012-05-29). "Clinton police: Two men spray-paint profanity, 'YOLO' on town structures". lehighvalleylive.com.
  19. (May 31, 2012). "Middle School Boys Accused Of Spray-Painting Homes, Destroying Water Fountain | WBNS-10TV Columbus, Ohio". 10tv.com.
  20. (June 1, 2012). "Parents, Students: Hoffman Estates School Overreacted To Senior Prank « CBS Chicago". Chicago.cbslocal.com.
  21. Swanson, Mirjam. (May 18, 2012). "TRACK AND FIELD: Mitchells making most of it | Breaking News | PE.com – Press-Enterprise". PE.com.
  22. "Class of 2012 calls it a year".
  23. Hill, Kellus. (14 May 2012). "Lecrae – Church Clothes". Da South.
  24. Judkis, Maura. (February 25, 2011). "#YOLO: The newest acronym you'll love to hate – The Style Blog". The Washington Post.
  25. (May 17, 2012). "The Black Sheep Online: YOLO: The Evolution Of The Acronym". Huffingtonpost.com.
  26. Clare Conville. (2011-11-03). "Dangerous Women: The Guide to Modern Life". Orion.
  27. "Mae West Quotes". BrainyQuote.
  28. (May 24, 2012). "You Only Live Once – YOLO". Quote Investigator.
  29. "Johann Wolfgang von Goethe". Qikiqoute.
  30. (17 June 2009). "Drake receives three nominations at the 2013 Grammy Awards". Young Money HQ.
  31. "It's Official: Drake's 'Take Care' Debuts At No. 1 On Billboard 200". Nielsen Business Media, Inc.
  32. "Hot 100". Nielsen Business Media, Inc.
  33. Grein, Paul. (9 October 2013). "Week Ending Oct. 6, 2013. Songs: Adele Reaches A Milestone". Yahoo.
  34. "Official UK Singles Top 100". The Official Charts Company.
  35. "R&B Singles Top 40". The Official Charts Company.
  36. "Canadian Hot 100 – Year End 2012".
  37. "Best of 2012 – Hot 100 Songs".
  38. "R&B/Hip-Hop Songs – 2012 Year End Charts".
  39. "Rap Songs – 2012 Year End Charts".
  40. "Rhythmic Songs – Year-End 2012".
  41. "Top 40 Rhythmic Future Releases". All Access Music Group.
  42. "Urban Future Releases". All Access Music Group.
  43. "CHR – Available for Airplay Archive". [[FMQB]].
  44. (April 6, 2012). "The Motto (feat. Lil Wayne & Tyga) – Single by Drake". [[iTunes]].
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