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The Mercury (Hobart)

Daily newspaper in Tasmania, Australia

The Mercury (Hobart)

Summary

Daily newspaper in Tasmania, Australia

FieldValue
nameThe Mercury
logo[[Image:Mercmasthead.png250pxThe Mercury masthead]]
imageMercury-tasmania-9dec2006.jpg
captionFront page of The Mercury on 9 December 2006
typeDaily newspaper
formatTabloid
founded
ownersDavies Brothers (News Corp Australia)
editorCraig Herbert
circulation44,317 (Weekdays)
61,020 (Saturday)
58,148 (Sunday)
languageEnglish
headquartersGround floor, 2 Salamanca Square, Hobart, Tasmania, Australia, 7000
ISSN1039-9992
websitewww.themercury.com.au

61,020 (Saturday) 58,148 (Sunday)

The Mercury is a daily newspaper, published in Hobart, Tasmania, Australia, by Davies Brothers Pty Ltd (DBL), a subsidiary of News Corp Australia, itself a subsidiary of News Corp. The weekend issues of the paper are called Mercury on Saturday and The Sunday Tasmanian. The current editor of The Mercury is Craig Herbert.

History

The newspaper was started on 5 July 1854 by George Auber Jones and John Davies. Two months subsequently (13 September 1854) John Davies became the sole owner. It was then published twice weekly and known as the Hobarton Mercury. It rapidly expanded, absorbing its rivals, and became a daily newspaper in 1858 under the lengthy title The Hobart Town Daily Mercury. In 1860 the masthead was reduced to The Mercury and in 2006 it was further shortened to simply Mercury.

With the imminent demise of the (Launceston) Daily Telegraph, The Mercury, from March 1928, used the opportunity to increase their penetration there by expanding the branch office in the northern city, and by putting on "fast cars" to get the paper to Launceston by breakfast.

After Davies' retirement in 1871, the business was carried on by his sons John George Davies and Charles Ellis Davies who later traded as Davies Brothers Ltd. John Davies died on 11 June 1872, aged 58. The company remained in the family's hands until 1986 when the Herald and Weekly Times (HWT) assumed majority ownership. In 1988 News Limited (now News Corp Australia), a subsidiary of News Corporation acquired the HWT, and then the remaining minority interests. However, the subsidiary that owns the Tasmanian operation is still named Davies Brothers Pty Limited.

The Saturday Evening Mercury, known locally as the SEM was printed and circulated for readers on a Saturday evening from 1954 to 1984, it was replaced in early 1984 by the Sunday Tasmanian which still exists today. Other Tasmanian titles published by the company were the weekly rural newspaper Tasmanian Country and the weekly regional newspaper Derwent Valley Gazette which were acquired from independent publishers in the early 1980s. Both were sold to public relations firm Font PR in 2020. From 1987–2007 Davies Brothers published the monthly travel magazine Treasure Islander.

At various stages in its history there have been limited experiments with regional papers—such as The Westerner which succeeded The West Coast Miner in 1979 to serve the West Coast until its demise in 1995—as well as suburban newspapers for the Hobart market, which appeared in various guises from 1966 until 1998. In November 2006 the company launched what it called a "newspaper in a newspaper" the Kingborough Times which appeared monthly within the Sunday Tasmanian. This was followed in June 2007 by the Northern Times with news from Hobart's northern suburbs. Both inserts have since ceased publication.

Editors

The following people were editors of The Mercury:

OrderNameCommencement dateTerm endedTerm of officeReference
William Coote18541857years
Samuel Prout Hill18571861years
Thomas Lockyer Bright18541857years
James Allen18651865years
Thomas Lockyer Bright18651868years
John Donnellan Balfe18681868years
James C. Patterson18681868years
James Simpson18681883years
Henry Richard Nicholls18831912years
William Henry Simmonds19121931years
Frederick Usher19311943years
Charles Ellis "C. E." Davies19441954years
Roy E. Shone19541970years
Dennis Newton Hawker19701982years
T. C. Malcolm Williams19821984years
James "Jim" Burns19841986years
Barry Dargaville19861988years
Ian McCausland19882001years
Garry BaileyNovember 20015 January 2012
Andrew HolmanJanuary 2012January 2014years
Matt DeightonJanuary 201425 October 2017
Chris Jones25 October 201713 January 2020
Jenna Cairney13 January 202028 October 2021
Brad Petersen (acting)28 October 202130 January 2022
Craig Warhurst31 January 20224 July 2023[
Brad Petersen (acting)5 July 202317 July 2023
Craig Herbert18 July 2023current[

Press operations

In July 2007 News Corporation approved a new $31 million press centre for Davies Brothers Pty Ltd, publisher of the Mercury and the Sunday Tasmanian, including the installation of the latest colour press.

Davies Brothers opened the new print centre at the Tasmanian Technopark in Dowsing Point, north of Hobart, in 2009. A new KBA Comet four-colour press replaced the 35-year-old Goss Urbanite press that had been housed in the Argyle Street wing of the company's city site. Other operations of the newspaper group continued to be based in the heart of the city at 93 Macquarie Street.

The success of the new centre soon saw the introduction of local printing of interstate titles for local distribution. This includes the national daily [The Australian and Melbourne's Herald Sun.

The June 2024 closure of the state's only other major newspaper printing plant - Australian Community Media’s Rocherlea Print Centre - in Launceston resulted in the printing and distribution of titles such as The Examiner and The Advocate (Tasmania) and local editions of The Age and Australian Financial Review being transferred to the Mercury Print Centre. The weekly rural title Tasmanian Country returned to the Mercury Print Centre after previously being moved to the ACM site by its new owner after that paper's sale by News Corp Australia to FontPR.

Locations

The former ''Mercury'' building at 91-93 Macquarie Street, Hobart

In November 2011 Davies Brothers chief executive officer Rex Gardner announced that the company would move from its landmark Macquarie St headquarters in August 2012, leasing a new office at 2 Salamanca Square. The move took place over the weekend of 28–29 July 2012, although months of work had taken place in advance.

The company has branch offices in Launceston and Burnie, as well as its print centre at Dowsing Point and its distribution centre at Western Junction near Launceston. Its branch office at New Norfolk closed in December 2010. An office in William St, Queenstown closed in the early 1990s.

It was announced in May 2013 that the original site had been sold to an unidentified buyer including the heritage-listed Ingle Hall, which was built in 1814 and housed the Mercury Print Museum. The Macquarie St and Argyle St frontages of the Mercury building were heritage listed in 2012 Later in 2013, the purchasers were identified as Penny Clive and her husband Bruce Neill. Their intent was to transform it into restaurants, art galleries and a creative industries hub. It is now used for a restaurant and the Detached Artist Archive, a private gallery.

From early 2013, the Mercury's Salamanca Square office hosted the Tasmanian bureaus of The Australian and Sky News. The Mercury's Hobart offices have also hosted the Tasmanian bureau of Australian Associated Press over many decades. In 2018, the University of Tasmania opened its Tasmanian Media School, co-located with the Mercury in its Salamanca Square office.

In February 2022, the Mercury relocated to an internal office on the ground floor of the same Salamanca Square building it had occupied since 2012. A fraction of the space it once occupied on the floor above, it was the first time the company's offices did not have a street frontage. It continues to host the local bureau of Sky News.

Circulation and readership

As of March 2011, the Mercury reported its Monday–Friday circulation as 44,317 with an average readership of 107,000 and its Saturday circulation as 61,020 with readership of 146,000. The Sunday Tasmanian reported circulation of 58,148 with readership of 129,000.

In March 2021, readership modelling from Enhanced Media Metrics Australia (emma™) reported the Mercury's average weekday readership had dropped to 76,000, the Saturday Mercury to 63,000 and the Sunday Tasmanian to 53,000.

MercurySaturday MercurySunday TasmanianYearMonthMonday - FridaySaturdaySunday
2020December76,00063,00053,000
2020September74,00071,00055,000
2020AugustNot reportedNot reportedNot reported
2020JulyNot reportedNot reportedNot reported
2020June75,00068,00058,000
2020MayNot reportedNot reportedNot reported
2020AprilNot reportedNot reportedNot reported
2020March71,00064,00058,000
2020FebruaryNot reportedNot reportedNot reported
2020JanuaryNot reportedNot reportedNot reported
2019December76,00072,00062,000
2019November75,00072,00064,000
2019October76,00074,00064,000
2019September77,00074,00063,000
2019August80,00079,00063,000
2019July80,00080,00065,000
2019June80,00081,00066,000
2019May80,00082,00066,000
2019April82,00083,00065,000
2019March82,00084,00066,000
2019February83,00089,00067,000
2019January79,00084,00067,000
2018December83,00088,00069,000
2018November84,00089,00070,000
2018October84,00090,00073,000
2018September85,00092,00072,000
2018August85,00088,00074,000
2018July85,00092,00075,000
2018June82,00089,00077,000
2018May84,00093,00080,000
2018April87,00097,00082,000
2018March90,00097,00082,000
2018February92,00095,00085,000
2018January93,00097,00086,000
2017December90,00097,00086,000
2017November85,00093,00081,000
2017October87,00090,00076,000
2017September86,00093,00077,000
2017August88,00094,00077,000
2017July89,00091,00080,000
2017June92,00095,00081,000
2017May93,00096,00082,000
2017April93,00096,00081,000
2017March94,00098,00084,000
2017February93,00097,00084,000
2017January96,000100,00088,000
2016December95,000100,00086,000
2016November97,000102,00088,000
2016October97,000105,00091,000
2016September95,000104,00091,000
2016August96,000106,00093,000
2016July96,000107,00093,000
2016June97,000108,00094,000
2016May96,000107,00092,000
2016April96,000108,00096,000
2016March93,000105,00092,000
2016February94,000106,00091,000
2016January93,000106,00088,000
2015December95,000108,00091,000
2015November98,000110,00095,000
2015October99,000110,00094,000
2015September100,000115,00095,000
2015August101,000115,00097,000
2015July101,000113,00096,000
2015June103,000113,00096,000
2015May103,000113,00097,000
2015April108,000116,000100,000
2015March109,000118,000103,000
2015February111,000119,000108,000
2015January115,000122,000111,000
2014December113,000121,000111,000
2014November110,000121,000109,000
2014October111,000120,000110,000
2014September113,000119,000109,000
2014August114,000120,000110,000
2014July114,000121,000110,000
2014June114,000122,000111,000
2014May113,000125,000112,000
2014April115,000126,000112,000
2014March113,000125,000110,000
2014February112,000124,000108,000
2014January110,000123,000106,000
2013December112,000125,000109,000
2013November114,000127,000111,000
2013October115,000127,000110,000
2013September114,000126,000110,000
2013August115,000123,000109,000
2013July113,000123,000111,000

''The Tasmanian Mail''

The Tasmanian Mail was a weekly newspaper published by The Mercury from July 1877 to June 1935. It employed a separate staff from that which brought out the Mercury, and was intended to cover the whole of the state. From 7 April 1921 it was published as The Illustrated Tasmanian Mail.

The following people were editors of the Mail:

OrderNameCommencement dateTerm endedTerm of officeReference
James PattersonJune 1877TBCIllustrated Tasmanian Mail 27 June 1935, page 43, 'The Illustrated Mail's Passing Pageant'
? DaviesTBCTBC
F. HumphriesTBCTBC
F. CarringtonTBCTBC
Charles James Fox1883June 1888yearsurl=http://nla.gov.au/nla.news-article163542592title=Shippingnewspaper=Tasmanian Newslocation=Tasmania, Australiadate=20 June 1888access-date=28 April 2020page=3via=Trove }}
G. B. Edwards1888TBC
F. W. MooreTBCTBC
G. E. LangridgeTBCTBC
J. M. DayTBCTBC
David BlackTBCTBC
Ronald SmithTBCTBC
Edwin IngsTBCTBC
P. H. ThurstonTBCTBC
Fred UsherTBC1922
Constance Cummins19221931years
J. E. Thorp19311935years

Endorsements

National electionEndorsement
2010
2013
2016
2019No endorsement
2022No endorsement
2025No endorsement

Notes

References

  1. ''The Mercury'' 5 Nov 1995, page 4f, 'The Jubilee of The Mercury'
  2. (30 March 1928). "Newspaper Changes". The Mercury.
  3. Kilpatrick and Tanner, Rod and Stephen. (2005). "Australian Studies in Journalism: Tall timbers come down: End of Independence for Tasmania's daily press".
  4. "Editors".
  5. (18 October 1880). "TASMANIA.". [[The Morning Bulletin]].
  6. Bate, Weston. "Nicholls, Henry Richard (1830–1912)". Australian National University.
  7. (21 September 1934). "W. H. Simmonds". [[The Morning Bulletin]].
  8. (8 December 1930). "Personal". [[The West Australian]].
  9. (1 January 1944). "Mr C. E. Davies Appointed Managing Editor Of "The Mercury".". The Mercury.
  10. [http://www.themercury.com.au/article/2011/12/23/286911_tasmania-news.html Cairns editor for the Mercury], ''Mercury'' website.
  11. [http://www.themercury.com.au/news/tasmania/news-appoints-matt-deighton-as-new-mercury-editor/story-fnj4f7k1-1226808043270 News appoints Matt Deighton as new Mercury editor], ''Mercury'' website. Retrieved 25 January 2014.
  12. [http://www.themercury.com.au/news/tasmania/chris-jones-appointed-as-editor-of-the-mercury/news-story/a73d1bbcbbb378412d33b5340796ffc5 Chris Jones appointed as editor of the Mercury], ''Mercury'' website. Retrieved 28 October 2017.
  13. [https://www.themercury.com.au/news/tasmania/new-mercury-editor-announced-by-news-corporation-executive-chairman-michael-miller/news-story/817909162ad9c78cf7243a2017f79f9d New Mercury editor announced by News Corporation executive chairman Michael Miller], ''Mercury'' website. Retrieved 14 January 2020.
  14. [http://www.news.com.au/mercury/story/0,22884,22131994-921,00.html $31m press upgrade for Mercury], ''Mercury'' website, 25 July 2007.
  15. [http://www.gxpress.net/tassie-tough-news-hobart-site-in-detail-cms-830 Tassie tough: News' Hobart site in detail], gxpress website, 1 September 2009.
  16. [https://www.examiner.com.au/story/8645866/examiner-advocate-newspapers-not-affected-by-press-site-proposal/ Examiner, Advocate newspapers not affected by press site proposal], ''The Examiner'' website, 31 May 2024.
  17. [http://www.themercury.com.au/article/2011/11/17/277595_real-estate-news.html Mercury on the move], ''Mercury'' website, 17 November 2011.
  18. [http://www.newsnn.net/2010/12/gazette-office-closes-but-paper-carries.html Gazette office closes but paper carries on], New Norfolk News website, 22 December 2010.
  19. [http://www.themercury.com.au/article/2013/05/16/379345_tasmania-news.html Buyer inks deal on landmark], ''Mercury'' website, 16 May 2013.
  20. [http://www.abc.net.au/news/2012-12-03/heritage-listing-for-mercury-building/4404834 Heritage listing for Mercury building], [[ABC News (Australia). ABC News]] website 2 December 2012. 3 December 2012.
  21. Abey, Duncan. (19 September 2013). "A new creative hub breathes life into old Mercury building". Mercury.
  22. Neill, Rosemary. (2 June 2019). "Australia's best kept cultural secret". [[The Australian]].
  23. "Are the Arts subverting Hobart?". Brand Tasmania.
  24. (7 December 2012). "SKY News to open Hobart base".
  25. "Subscribe to The Australian".
  26. [http://www.newsspace.com.au/the_mercury Facts: Mercury] {{Webarchive. link. (19 July 2011 , NewsSpace, March 2011. Retrieved 13 July 2011.)
  27. [http://www.newsspace.com.au/the_sunday_tasmanian Facts: Sunday Tasmanian] {{Webarchive. link. (21 July 2011 , NewsSpace, March 2011. Retrieved 13 July 2011.)
  28. "Audience Reports".
  29. (28 June 1935). "Sixty Years of Service". The Mercury (Hobart).
  30. (13 June 1877). "The New Weekly Newspaper". The Mercury (Hobart).
  31. (20 June 1888). "Shipping". [[Tasmanian News]].
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