The Big Lead

Format and content

The site is usually updated ten to fifteen times a day between 8:00 a.m. and 6:00 p.m. Eastern Time, with each post receiving its own title and space for registered readers to post comments. The publishing day usually begins with the morning "Roundup", which provides links to varying news stories of interest in paragraph form at the top, and mainly links to different sports-related stories at the bottom of the column page. The "Roundup" feature is usually accompanied by a photograph of an attractive model or actress, as well as relevant or humorous YouTube clips. For many years, the site staged what it called a "Culture Tournament", in which 64 different sports figures, celebrities or other items of relevance (such as "Michael Phelps' Bong Hit," in which the Olympic Gold medal swimmer was caught smoking marijuana in 2009) are seeded in a bracket styled after that used to outline teams competing in the NCAA men's basketball tournament. Readers are allowed to vote one time for each match up until a winner is decided. In 2008, ESPN sideline reporter Erin Andrews beat out actress/singer Jessica Simpson. For the 2009 edition, Megan Fox was crowned champion narrowly over Andrews.

Gaining notoriety

The Big Lead first gained notoriety after it obtained interviews with syndicated sportswriter and ESPN Poker commentator Norman Chad, and Kansas City Star and Fox Sports columnist Jason Whitlock. The interview with Whitlock generated controversy when he proceeded to trash his then-ESPN colleagues Scoop Jackson and Mike Lupica, the fallout of which ended Whitlock's association with the network.

The Colin Cowherd incident

On April 5, 2007, Colin Cowherd, then host of a self-titled radio program on ESPN Radio, instructed his show's listeners to flood The Big Lead with traffic. The surge in activity overloaded the website's servers, knocking The Big Lead offline for about 48 hours, before the site was restored on April 7. The attack appeared to be unprovoked, with Cowherd saying "wouldn't it be great if we could blow up a website?". His actions drew criticism from the blogosphere, as well as ESPN.com's ombudsman Le Anne Schreiber, who called his actions "immature, irresponsible, arrogant, malicious, destructive and dumb." Since such actions were not forbidden by ESPN at that time, Cowherd did not face any disciplinary action for the incident. Coincidentally, nine years later in 2016, McIntyre joined Cowherd and Jason Whitlock as a co-commentator on their Fox Sports 1 talk show, Speak for Yourself with Cowherd & Whitlock. Then in 2022, McIntyre joined Cowherd on another talk show on its TV network, The Herd with Colin Cowherd.

References

References

1. Weprin, Alex. (June 2, 2010). "''The Big Lead'' Sold to Fantasy Sports Ventures". [[Adweek]].
2. Adams, Russell. (2012-01-24). "Gannett Buys TheBigLead and Other FSV Sports Websites". Wall Street Journal.
3. (January 24, 2016). "Gannett Buys Big Lead Sports Owner Fantasy Sports Ventures".
4. Bryan Armen Graham. (December 11, 2009). "Best of the Decade: Movies, TV Shows, Books, Blogs". [[Time Inc.]].
5. "The Big Lead with Jason McIntyre".
6. Marchand, Andrew. (March 14, 2019). "Sale of ''The Big Lead'' leaves website founder Jason McIntyre out". New York Post.
7. Only, Subscription. (2012-06-29). "Pirrone Joins USA TODAY Sports as GM".
8. (2019-09-16). "About The Big Lead".
9. "2008 Culture Bracket". Fantasy Sports Ventures.
10. "2009 Culture Bracket". Fantasy Sports Ventures.
11. McIntyre, Jason. (September 22, 2006). "Oh Damn, Did Whitlock Really Say That? A Q&A with Jason Whitlock". Fantasy Sports Ventures.
12. Richard Deitsch. (March 12, 2008). "Anonymous No More". Time Inc..
13. McIntyre, Jason. (April 9, 2007). "On Cowherd, Our Site, and the Ombudsman's Swift Response". Fantasy Sports Ventures.
14. Schreiber, Le Anne. (April 8, 2007). "Cowherd's 'Attack' on blog: 'Zero tolerance'".
15. Draper, Kevin. (May 26, 2016). "''All Takes Matter'' Signs Blogger To Join Colin Cowherd And Jason Whitlock".