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Taiwan External Trade Development Council

Taiwan External Trade Development Council

FieldValue
nameTaiwan External Trade Development Council
中華民國對外貿易發展協會
imageTAITRA Official Trademark.svg
size250px
typeJuridical Person / Trade
formation1 July 1970
headquartersTaipei City, Taiwan
languageTraditional Chinese & English
key_peopleJames C. F. Huang (chairman)
Walter Yeh (president & CEO)
Simon Wang (Executive Vice President)
website

中華民國對外貿易發展協會 Walter Yeh (president & CEO) Simon Wang (Executive Vice President)

The Taiwan External Trade Development Council (TAITRA; ) is a non-profit government co-sponsored trade promotion organization in Taiwan. It was founded in 1970 as China External Trade Development Council (CETRA), but changed its English name in January 2004 to avoid confusion with bodies representing the People's Republic of China.

TAITRA assists Taiwan businesses and manufacturers to reinforce their international competitiveness and to cope with the challenges they face in foreign markets. Cooperating with Far East Trade Services, Inc. (FETS) and the Taipei World Trade Center (TWTC), its sister organizations, TAITRA has striven to adapt its trade promotion strategies to the changing international conditions. Its major functions include: Market Research & Information Service, Market Development, Exhibition & Convention Service, Trade Education and Web Service.

Organizational structure

  • Board of Directors
  • Chairman
    • Auditing Office
  • Deputy Chairman
  • President and CEO
    • Research and Evaluation Committee
    • Executive Vice Presidents
      • Market Development Department
      • Market Research Department
      • Trade Net Center
      • International Trade Institute
      • Planning and Finance Department
      • 4 Domestic Branch Offices
      • 60 Overseas Branch Offices and 8 Points of Contact in Mainland China
      • Strategic Marketing Department
      • Service Industry Promotion Center
      • Exhibition Department
      • Taipei International Exhibition Center
      • Nangang International Exhibition Center
      • Taipei International Convention Center
      • General Administration Department

Offices

International Trade Building

Over the past decades, TAITRA has developed trade promotion, and it has an information network consisting of trained specialists stationed in offices worldwide:

Country or regionCitiesContinental or transcontinentalAfricaAmericasAsiaEurope
TaiwanTaipei (headquarters), Hsinchu, Kaohsiung, Taichung, Tainan
AustraliaSydney
KazakhstanAlmaty
RussiaMoscow, Saint Petersburg
TurkeyIstanbul
AlgeriaAlgiers
EgyptCairo
Ivory CoastAbidjan
KenyaNairobi
NigeriaLagos
South AfricaJohannesburg
BrazilSão Paulo
CanadaToronto, Vancouver
MexicoMexico City
United StatesChicago, Los Angeles, Miami, New York, San Francisco
BangladeshDhaka
CambodiaPhnom Penh
ChinaBeijing, Chengdu, Dalian, Guangzhou, Nanjing, Nanning, Qingdao, Shanghai, Wuhan, Xiamen
Hong KongWan Chai
IndiaChennai, Kolkata, Mumbai, New Delhi
IndonesiaJakarta
IranTehran
IsraelTel Aviv
JapanFukuoka, Osaka, Tokyo
KuwaitKuwait City
MalaysiaKuala Lumpur
MyanmarYangon
PhilippinesManila
Saudi ArabiaRiyadh
SingaporeSuntec City
South KoreaSeoul
ThailandBangkok
United Arab EmiratesDubai
VietnamHo Chi Minh City
Sri LankaColombo
BulgariaSofia
FranceParis
GermanyDüsseldorf, Munich
HungaryBudapest
ItalyMilan
NetherlandsRotterdam
PolandWarsaw
RomaniaBucharest
SpainBarcelona
UkraineKyiv
United KingdomLondon

References

References

  1. Tan, Jason. (2006-01-05). "TAITRA looking to open another five branches this year". [[Taipei Times]].
  2. [http://www.taiwantoday.tw/ct.asp?xItem=9346&CtNode=122 CETRA Celebrates Past, Sets Sights], ''[[Taiwan Today]]'', July 9, 1990
  3. [http://www.taipeitimes.com/News/taiwan/archives/2003/12/19/2003084088 CETRA to change its name, using `Taiwan' in title], ''[[Taipei Times]]'', December 19, 2003
  4. [http://www.taipeitimes.com/News/biz/archives/2004/01/06/2003086583 CETRA drops `China' from name], ''[[Taipei Times]]'', January 6, 2004
  5. "List of TAITRA overseas offices".
  6. Shih, Hsiu-chuan. (2014-07-24). "TAITRA reiterates Phnom Penh trade center approved". Taipei Times.
  7. (2019-03-05). "TAITRA opened its 63rd overseas office in Tel Aviv".
  8. Strong, Matthew. (2023-05-24). "Taiwan trade council opens office in Saudi Arabia". Taiwan News.
  9. "Taiwan Trade Center in Bulgaria".
  10. "Taiwan Trade Center, Bucharest".
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