SX3

History

The Club Super3 brand started on February 11, 1991, as a programming strand on TV3 and later Canal 33. Following the growth of the slots dedicated to children's programming on 33, TVC announced a restructuring of its two channels. Therefore, on April 23, 2001, K3 started broadcasting, timesharing with Canal 33.

The channel rebranded in December 2006, with its digital slot timesharing with Canal 300, allowing El 33 to broadcast 24/7 on the digital terrestrial platform (the analog version still timeshared with El 33).

The 2009 Festa dels Súpers led to the renaming of K3 to Canal Super3, thus unifying it with the branding of Club Super3. Among the priorities of the rebranded channel were the usage of English and interaction with the viewer, aiming for viewers to send their drawings or show their pets to the channel.{{cite web |title=Comencen les emissions el nou Canal Super3, que es pot veure al mateix lloc de la TDT on se sintonitza el canal 300

The channel was losing ratings from the late 2010s onward, achieving a record low in October 2019: a negative share of 0.6%, a small fraction of the ratings the three national terrestrial kids channels (and Super3's competitors) have in Catalonia. TVC, facing rating and financial issues, started to draw strategies to keep the brand afloat.{{cite news |title=El Super3 busca estratègies per pal·liar la falta de pressupost

In September 2022, CCMA announced the rebrand of the channel as SX3, divided in two strands: S3 for pre-schoolers and X3 for school-aged kids and preteens. The channel broadcasts 24/7 online, yet the terrestrial service still timeshares with El 33 after 10 pm.

Return to the single-world model Super3

In early April 2025, SX3 quietly unified the S3 and X3 slots of linear programming into a single "SX3" world, judging by the fly and the modified continuity of the channel. This essentially means a return to the old model of the Super3 channel, for unknown reasons and without any official explanation. The separation between the two worlds continues on the web, although videos uploaded from April onwards have a new watermark, "SX3", instead of that of the corresponding world's logo. At the same time, SX3 abandons its Twitter account (X)Twitter (X) per comunicar novetats, enmig de crítiques per les deficients i irregulars promocions de les novetats de la programació. to communicate news, amid criticism for the poor and irregular promotions of new programming. At the end of September of the same year, an hour of broadcasting is cut on the linear channel, which starts broadcasting until 9 pm, a slot in which many premieres, especially anime, had been broadcast.

In an interview in November 2025 and asked about the channel's decline in audience during the year, Rosa Romà hinted that the SX3 linear channel would be closed in the future to focus only on the digital offering In January 2026, it was announced that 3Cat was relieving the channel's management, including Laia Servera, Head of the Children's Department (replaced by Head of Infants in 2024), of their duties, thanking them for the work done but considering that a replacement was necessary because it had not been possible to reach "new audiences" and with the aim of recovering the audience lost since the channel's premiere until then. Internal sources assured that 3Cat's management has not treated SX3 well, and they explain this by saying that a parallel department was created to the Children's Department, a so-called "Children's Strategic Unit", which not only overlapped in functions with the channel's management and disregarded the criteria of its workers, but also ended up causing the drop in audience recorded during the last months of 2025. In fact, the person in charge of this parallel unit was also dismissed. It is planned that an internal process will be organized to find her replacement.

References

References

1. [http://www.tv3.cat/actualitat/130560/TV3-estrenara-el-nou-Canal-Super3 TV3:] TV3 will broadcast a new channel {{in lang. ca
2. (10 October 2022). "El Super3 reneix, més digital que mai amb el nou SX3 i els mons S3 i X3".
3. [http://www.tv3.cat/videos/1298549/Canal-Super3 3alacarta:] {{Webarchive. link. (2009-06-16 Canal Super3 {{in lang). ca
4. (April 4, 2021). "El Club Super3 arriba al milió i mig de socis". Ara.
5. (April 4, 2021). "El 'Club Super 3' llega al millón y medio de socios".
6. (24 September 2025). "Retallada SX3". Marc Larroya TV.
7. (12 February 2010). "El Canal Super3 diu adéu al senyal analògic".
8. (10 December 2019). "Mínim històric al canal Super3: radiografia d'una renúncia".
9. (18 June 2021). "Adiós a la 'Família del Super3' tras marcar a varias generaciones en Catalunya: "La mitad de niños ya no ven la TV"".
10. Televisió de SML. (12 April 2025). "SX3 - Continuïtat (12/4/2025)". YouTube.
11. (4 April 2025). "Ens traslladem!". SX3.
12. Rodrigo, Víctor. (1 December 2025). "Rosa Romà obre la porta a tancar el canal lineal Super 3 però reivindica l'estratègia actual i els resultats digitals". El Món de la Tele.
13. Gutiérrez, Àlex. (29 November 2025). "Rosa Romà: "El soroll que hi ha ara a la Corporació és intencionat. Portàvem deu anys de decadència i ningú deia res"". Ara.
14. Lleonart, Arnau. (27 January 2026). "La cúpula de 3Cat relleva la direcció del canal SX3". VilaWeb.
15. Rodrigo, Víctor. (27 October 2026). "El 3Cat sacseja la direcció del Super 3: quins són els canvis?". El Món de la Tele.
16. Mangazín. (27 January 2026). "X".
17. Lleonart, Arnau. (29 January 2026). "Treballadors del departament de programes infantils de 3Cat denuncien la destitució de Laia Servera". VilaWeb.
18. Mangazín. (29 January 2026). "X".