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Swedish Bikini Team

Group of female models

Group of female models

The Swedish Bikini Team was a group of American female models who appeared in an advertising campaign for Old Milwaukee beer. These commercials ran for several months in 1991 in the United States,{{cite web

While the campaign generated widespread interest, the advertisements were eventually dropped after protests by the National Organization for Women and female employees of the Pabst Brewing Company.

While this advertising campaign provoked controversy, similar campaigns using attractive spokesmodels to sell beverages have followed in the U.S., with less resistance — such as the Coors twins Diane and Elaine Klimaszewski, and the "Fantanas": spokesmodels for Fanta soft drinks.

Members of the team

The Swedish Bikini Team had Danish and Norwegian surnames and were played by American actresses wearing platinum blonde wigs.

  • Avalon Anders as Uma Thorensen
  • Suzanna Keller as Karin Kristensen
  • Heather Elizabeth Parkhurst as Hilgar Oblief
  • Jane Frances as Eva Jacobsen
  • Peggy Trentini as Ulla Swensen

Other appearances

The team appeared outside of the commercial campaign on several occasions including on the cover and a pictorial in Playboy and on a Married... with Children episode, "The Gas Station Show". They also had a non speaking appearance on a schooner on an episode of The Adventures of Mark and Brian, where Mark and Brian underwent US Coast Guard training and were attempting to impress the girls by being coasties and asking if they needed rescuing (to which their jet ski then embarrassingly capsizes).

The team, played by different actresses, also starred in the video Never Say Never Mind: The Swedish Bikini Team with John Rhys-Davies.

Team member Heather Elizabeth Parkhurst appeared on Ken Reid's TV Guidance Counselor podcast on April 22, 2015 and discussed the Swedish Bikini Team at length.

References

References

  1. Reichert, Tom, Jacqueline Lambiase. (2006). "Sex in consumer culture: the erotic content of media and marketing". Routledge.
  2. Twitchell, James B. (1996). "Adcult USA: The Triumph of Advertising in American Culture". Columbia University Press.
  3. (February 1, 1991). "Old Milwaukee - Swedish Bikini Team / Truck - (1991) :30 (USA)".
  4. "TV Guidance Counselor Podcast". tumblr.com.
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beer-advertising advertising-campaigns drink-advertising-characters food-advertising-characters female-characters-in-advertising bikinis
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