From Surf Wiki (app.surf) — the open knowledge base
SuperValu (Ireland)
Irish supermarket chain
,_The_Glebe,_Donegal_Town_-_geograph.org.uk_-_4670789.jpg)
Irish supermarket chain
| Field | Value |
|---|---|
| name | SuperValu |
| logo | SuperValuLogo.svg |
| image | Supervalu, Irvinestown - geograph.org.uk - 375219.jpg |
| image_caption | SuperValu Irvinestown |
| type | Subsidiary |
| industry | Retail |
| founded | in Douglas, Cork |
| predecessor | VG (Voluntary Group) |
| hq_location_city | Cork |
| hq_location_country | Ireland |
| num_locations | 258 |
| num_locations_year | 2025 |
| areas_served | Republic of Ireland |
| Northern Ireland | |
| Spain | |
| key_people | Luke Hanlon (managing director) |
| revenue | €2.58 billion (2014) |
| num_employees | 14,500 |
| num_employees_year | 2015 |
| parent | Musgrave Group |
| homepage |
Northern Ireland Spain
SuperValu is a supermarket chain that operates throughout the island of Ireland. SuperValu is operated as a symbol group; each supermarket is independently owned, with individual owners using the SuperValu format and selling the chain's own brand products. SuperValu outlets tend to be larger than the convenience shop formats used by many other symbol group retailers such as Centra, Gala and Spar, and the larger SuperValu units are on a par with full-service supermarkets. Their main competitors are Dunnes Stores and Tesco.
History
The supermarket was founded on out of the larger outlets in Musgrave's VG chain (originally formed in 1960). The smaller VG shops became Centra. From a base of sixteen supermarkets (mainly in Munster), SuperValu had 182 shops in the Republic of Ireland and 36 in Northern Ireland as of 2004. Along the way, Musgrave has pursued a policy of buying shops itself and then re-leasing them to franchisees, acquiring some of the insolvent H Williams shops in 1987, L&N in 1995, and Wellworths (in Northern Ireland) in 1996.
Wellworths-SuperValu was a trading name used briefly by Musgrave in Northern Ireland following its acquisition of small-to-medium Wellworths outlets in 1996. This was to distinguish from larger Wellworths supermarkets which were acquired by Safeway Stores (Ireland), a joint venture between Fitzwilton and Safeway (UK). In due course, the Wellworths name was entirely dropped.
SuperValu previously operated supermarkets in larger Roches Stores locations under the name "SuperValu at Roches Stores" for many years.
Superquinn was bought by the Musgrave Group, parent of SuperValu, in 2011. In August 2013, it was announced that all Superquinn supermarkets would be rebranded to SuperValu. The rebranding was completed in February 2014. As a result, SuperValu became the second-largest supermarket chain in the Republic of Ireland by grocery spend.
SuperValu's stores in Spain are branded as Dialprix, Musgrave's Spanish business. Due to this, the SuperValu brand name no longer exists in Spain.
References
References
- "Musgrave Group Plc {{!}} Encyclopedia.com".
- https://www.irishtimes.com/business/2025/11/20/supervalu-owner-musgrave-made-26m-weekly-profit-in-year-of-record-sales
- "Luke Hanlon appointed managing director of SuperValu and Centra". [[The Irish Times]].
- (13 April 2015). "SuperValu overtakes Tesco as top grocery retailer". RTÉ News.
- "Super Valu Douglas Limited - Irish Company Info - SoloCheck".
- (2011-07-19). "Musgrave group buys Superquinn". BBC News.
- (13 Feb 2014). "Superquinn stores rebranded as SuperValu today". RTÉ News.
- "Superquinn rebrand makes SuperValu Ireland's 2nd retailer - Global site - Kantar Worldpanel".
This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.
Ask Mako anything about SuperValu (Ireland) — get instant answers, deeper analysis, and related topics.
Research with MakoFree with your Surf account
Create a free account to save articles, ask Mako questions, and organize your research.
Sign up freeThis content may have been generated or modified by AI. CloudSurf Software LLC is not responsible for the accuracy, completeness, or reliability of AI-generated content. Always verify important information from primary sources.
Report