Sony Pictures Networks

History

It was founded on 30 September 1995 as Sony Entertainment Television India Private Limited (SET India Pvt Ltd.). The first channel from the company was Sony Entertainment Television.

In 1999, SET India Pvt Ltd., launched its second channel Sony Max which broadcast Hindi movies and sports events along with Sony Entertainment Television. In 2005, SET India Network bought SAB TV from Sri Adhikari Brothers and rebranded as Sony SAB. In 2006 SET India launched the English movie channel Sony Pix.

In December 2007, SET India Private Limited was renamed as Multi Screen Media Private Limited.

In December 2015, the company was renamed as Sony Pictures Networks India (SPN).

On 24 October 2022, nearly all of Sony's networks underwent a rebranding coinciding with Diwali, replacing the cropped "S" logo used by SET since its launch with the S-curve logo template used by Sony's television networks worldwide since 2019, and first used locally by SonyLIV.

Attempted merger with Zee

On 22 September 2021, Zee Entertainment Enterprises announced that it had reached an agreement in principle to merge its television networks, production operations, digital assets, and program libraries with SPN; the combined company would be majority-owned by Sony, and led by Zee CEO Punit Goenka. On 21 December 2021, the two companies reached a definitive agreement to merge; it was stated that the combined company "should be well-positioned to meet the growing consumer demand for premium content across entertainment touchpoints and platform[s]." Under the agreement, Sony will hold a 51% stake in the combined company, and inherit Zee's public listing on the Bombay Stock Exchange. The companies set a two-year deadline of 21 December 2023 to complete the merger, with a one-month grace period ending 20 January 2024.

In 2022, SPN changed its corporate name to Culver Max Entertainment Pvt. Ltd.; the name is used exclusively by the holding company, which continues to otherwise do business as Sony Pictures Networks. In October 2022, the merger was approved by the Competition Commission of India (CCI); it was reported that Zee had voluntarily agreed to divest or shut down one general entertainment channel as a condition of the approval.

In June 2023, the Securities and Exchange Board of India (SEBI) prohibited Goenka from holding directorial positions in any listed company for one year, amid an investigation into allegations of insider trading; the action was considered to be a potential impediment to the closure of the merger, as he was expected to lead the combined company On 10 August 2023, the merger was approved by the National Company Law Tribunal (NCLT). In September 2023, Sony stated that the merger would be delayed for unspecified reasons. In November 2023, the SEBI lifted its ban on Goenka after an appeal.

On 9 January 2024, amid rumors that Sony was seeking to call off the merger, Zee issued a statement that it was still committed to completing the agreement, and called the reports "baseless". However, on 22 January 2024, Sony issued a notice to Zee effectively terminating the merger proceedings due to, among other reasons, the closing conditions to the merger not being satisfied by the given deadline of 21 January.

Sports

Main article: Sony Sports Network

The network forayed into the Indian sports TV market in 2002 after acquiring the media rights for International Cricket Council (ICC) matches from 2002 to 2007, which were broadcast on SET and Sony MAX.

SET / Sony MAX were known for animated Tiger sequences during the live TV match events of ICC Cricket World Cup 2003 - 2007 & ICC Champions Trophy 2006, for example Tiger do Bangra dance when batter hits a six. Sony Max referred the animation as the Deewana Tiger (Mascot) for the channel.

The animation was the brainchild of Vivekananda Roy Ghatak & it was created by 2NZAnimation for the Sony Max.

In 2008, along with Singapore-based World Sport Group, it won the broadcast rights for the IPL for 10 years. In April 2012, it launched its first sports channel Sony Six. In August 2016, SPN acquired the Ten Sports networks from Zee Entertainment Enterprises for $385 million, with the networks rebranded in 2017 under the "Sony TEN" brand, and integrated with Sony Six and Sony ESPN.

General entertainment

In the widespread entertainment category, Sony Entertainment Television (SET) and Sony SAB are the network's premier channels. Offering content from SET and Sony SAB is Sony Pal, a channel targeted towards rural Hindi-speaking markets. Sony YAY! is a kids’ entertainment channel that airs several shows in regional languages.

The network also has a joint venture with BBC Earth to showcase non-fictional programming via Sony BBC Earth.

Owned channels

On air channels

Defunct channels

Streaming platform

Main article: SonyLIV

In January 2013, the network forayed into video-on-demand with the launch of its OTT platform, SonyLIV. Its library consists of content from the network's channels in India such as SET and Sony SAB, alongside originals such as, Gullak, LIV Shout Out and Holycross. Apart from archival and regional content, movie premieres, short films and LIVE sports are also a part of SonyLIV's offerings.

The platform has crossed 109 million app downloads.

Movies

Sony MAX, Sony MAX1 and Sony MAX2 offer Hindi cinema to viewers. Sony MAX showcases world premieres, while Sony MAX HD focuses to Indian viewers who prefer a high definition viewing experience. Sony MAX1 and Sony MAX2 caters to viewers who appreciate evergreen Indian cinema.Alongside these, the network offers Sony PIX basing its programming on Hollywood films and Sony WAH.

Studio NEXT

An independent business unit of SPNI, Studio NEXT creates original content and IPs for television and digital media within India and globally. The venture began its journey by producing the debutant season of Kus Bani Koshur Karorpaet, the Kashmiri adaptation of Who Wants to Be a Millionaire? but like other vernacular Indian adaptations, structured more in line with Indian flagship, national adaptation in Kaun Banega Crorepati. Going forward, Studio NEXT will continue to produce new IPs whilst leveraging the existing ones under Sony Entertainment ownership.

Corporate social responsibility

'Ek India Happywala' is the call-to-action under which the network guides its contribution towards society. To create change in society, it focuses on 3 impact areas - Environment, Education and Empowerment.

The network associates itself with several NGOs such as Krida Vikas Sanstha, Cricket Association for the Blind of Maharashtra (CABM) and ConnectEd Technologies to name a few, and undertakes initiatives such as providing clean drinking water to drought-affected areas in Maharashtra and supporting upcoming Indian athletes with equipment and training required to compete at international events among a few.

References

1. (4 November 2019). "Sony Pictures Networks: Life after IPL".
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3. (3 January 2014). "NP Singh is Multi Screen Media CEO".
4. "SET INDIA PRIVATE LIMITED - Company, directors and contact details".
5. ""We are getting into an aggressive growth mode now"- N.P. Singh".
6. (2005-03-15). "Adhikaris sell SAB TV brand to Sony for $13 m".
7. "SET India renamed Multi Screen Media Pvt. Ltd".
8. (14 December 2015). "Multi Screen Media (MSM) is now Sony Pictures Networks India (SPN)". Indian Advertising Media & Marketing News – Exchange4Media.
9. Shah, Gouri. (2014-01-03). "N.P. Singh takes over as CEO at Multi-Screen Media".
10. (July 2023). "Sony Pictures Networks India Rebrands Channel Portfolio".
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12. "Sony Pictures India to Merge With Zee Entertainment".
13. (22 December 2021). "Sony Pictures Networks, Zee Complete Merger to Create Indian TV Giant".
14. (2023-08-10). "Sony-Zee TV Mega Merger in India Is Given Green Light".
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18. (2023-06-13). "Zee shares fall 6% after Sebi order on Subhash Chandra, Punit Goenka".
19. (2023-06-13). "Punit Goenka, Subhash Chandra Barred by Regulators From Holding Management Positions at Zee, as Sony Merger Looms".
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21. (22 January 2024). "Sony Calls Off $10 Billion Merger With Indian TV Giant Zee Entertainment Enterprises".
22. (15 February 2002). "Sony bags World Cup TV rights".
23. (4 April 2002). "Sony to air ICC Champion's Trophy on MAX and SET, no plans for sports channel".
24. (2003-02-26). "For Vivekananda, it's a tiger's tale for the World Cup". The Times of India.
25. (21 June 2004). "Up close with 2nz CEO & Climb Media Creative Director Kireet Khurana -".
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27. (21 March 2012). "Coming from Sony: Sports channel named Six". Business Standard India.
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29. (2017-02-28). "Zee completes 1st phase of sale of TEN sports to Sony Pictures".
30. (31 August 2016). "Sony Pictures Networks India to Acquire Ten Sports for $385 Million".
31. "SET India - Indian Television, Hindi Serials, TV Shows & Live Reality Soaps{{!}} Entertainment Channel".
32. "SAB TV".
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34. (26 April 2019). "Sony YAY! turns 2 - Exchange4media".
35. www.ETBrandEquity.com. "It is official! Sony BBC Earth launches in India - ET BrandEquity".
36. (22 January 2013). "SonyLIV launches video-on-demand service".
37. (27 June 2019). "SonyLIV launches new Hindi original webisode series, Gullak - Exchange4media".
38. (2020-02-14). "SonyLIV brings its first ever unscripted original, LIV Shout Out with Aditya Narayan".
39. Rajesh, Srividya. (2019-01-24). "Tarun Gahlot in Holy Cross, Vikram Bhatt's web-series for SonyLIV".
40. "SONY MAX - Deewana bana de".
41. "Sony MAX2".
42. "Sony PIX".
43. "SONY WAH".
44. Laghate, Gaurav. (2018-08-28). "Sony Pictures launches separate content unit". The Economic Times.
45. (29 August 2018). "Sony's production house Studio Nxt to co-produce KBC 10".
46. Saini, Sonam. (29 August 2018). "SET signs 8 sponsors for KBC 10, 65% inventory sold before launch".
47. Such as [https://setindia.com/pdf/Kaun-Banega-Crorepati-TnC.pdf this one.] {{Webarchive. link. (9 July 2021)
48. (2019-06-03). "Sony Pictures Networks India Takes a Step Towards Change - Provides over 20,00,000 litres of Potable Water to Villages in Maharashtra".
49. "The SPN National Inclusion Cup 2019 a CSR Initiative of Sony Pictures Networks India".
50. "Sony Pictures Networks associates with the Cricket Association for the Blind of Maharashtra for the state level cricket tournament".