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SigFig (company)

Financial technology company

Summary

Financial technology company

Field	Value
name	SigFig
logo_upright
industry	Financial technology
predecessor
founded	2006 as Wikinvest
founders	Parker Conrad, Michael Sha
defunct
successor
hq_location_city	San Francisco
hq_location_country	United States
area_served
products	Customer engagement software
owner
num_employees_year
website

SigFig (formerly Wikinvest) is a financial technology company based in San Francisco that builds robo-advisory and customer engagement software. SigFig's robo advice platform is available directly to consumers via web and mobile app. SigFig also white-labels its platforms to financial institutions, including Wells Fargo and UBS.

History

Wikinvest

Wikinvest was founded in 2006 by Parker Conrad and Michael Sha. the site covered over 1800 companies and over 180 economic issues, and had around 1400 contributors. Wikinvest was a winner in the 2008 SXSW Interactive Web Awards.

Wikinvest also provided a syndication service for financial bloggers, the Wikinvest Wire. Additionally, the site's WikiCharts feature allowed financial charts to be annotated as well as embedded in other websites.

Contributions fell under two main categories, companies and concepts. The former offered financial and business analysis on individual corporations, whereas the latter examined trends in broader economic issues. In addition to being an information resource for the public, the site's financial analysis has also been cited in mainstream business publications such as the Wall Street Journal.

SigFig

In May 2012, Wikinvest announced that it would be a portfolio tracking and investment adviser referral service with a new name, SigFig.

Wikinvest had 400,000 users. Parker Conrad and Michael Sha said that Wikinvest would eventually be phased out.

the Wikinvest website continued to work, but the mobile apps no longer functioned. Accounts are now mirrored to SigFig.com with the same username and password as the Wikinvest website, but with new, additional features available.

Beginning in 2019, SigFig began to expand into the retail banking space with the launch of SigFig Atlas, a customer needs data discovery, sales enablement, and conversational intelligence software platform.

SigFig was also named the top-performing robo-advisor for 2016-2020 investment returns by Condor Capital (formerly Backend Benchmarking) in The Robo Report.

Tandems

In September 2025, SigFig announced it would rebrand to Tandems, launching an AI-native wealth operating system called WealthOS for financial institutions.

References

(2016-11-15). "Wells Fargo Partners With SigFig to Develop Robo Advisor".
(2016-05-16). "UBS and SigFig to Form Strategic Alliance for Wealth Management Technology Development".
(2 June 2012). "A Take-Charge Portfolio Manager". Wall Street Journal.
"Web Awards Winners".
(July 9, 2008). "Wal-Mart Will Use Show To Test New Casual Lines". The Wall Street Journal.
(1 May 2012). "Wikinvest Pivots to SigFig, a Comparison Site for Investments". Pando Daily.
SigFig. "SigFig Unveils 'SigFig Atlas', A Digital Platform for Retail Banking Designed to Empower Bankers and Improve Customer Satisfaction".
(3 November 2020). "Backend Benchmarking Publishes 17th Edition of The Robo Report Covering the 3rd Quarter of 2020".
(September 9, 2025). "SigFig Becomes Tandems, Launches AI-Native Wealth Operating System for Financial Institutions".

Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

robo-advisors financial-services-companies-established-in-2006 internet-properties-established-in-2006 mediawiki-websites works-about-business

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