Shinsegae

History

The main branch of Shinsegae is the oldest department store in Korea. It was opened in 1930 as the Gyeongseong branch of Mitsukoshi, a Japanese department store franchise; Korea was occupied by the Japanese Empire at the time. The store was acquired in 1945 by the late founder of Samsung group, Lee Byung-chull, and renamed Donghwa Department Store. After the Korean War (1950–1953) began, it was used for several years as a post exchange by the American army. In 1963, the store was given the name Shinsegae. The old building is currently used as a luxury shopping venue.

In 2021, Shinsegae bought the then-named SK Wyverns of the KBO League from SK and renamed then the SSG Landers. They bought them for 135.2 billion won, (100 billion for the team itself, and 35.2 billion for the team's facilities and properties) equivalent to $112.8 million.

Shinsegae Group will split its department store and supermarket divisions into two separate entities, the retail giant said 30 Oct 2024.

Daejeon Shinsegae Art & Science (대전신세계 Art & Science)

The Daejeon store opened in 2021 is rather unique as it is a combination of department store, to a limited extent a shopping center, together with an art and science-oriented cultural facilities, a hotel and office space.

The 284224 sqm, complex, costing 600 billion won ( USD), consists of Podium department store area, and EXPO Tower. 88572 sqm are dedicated to department store sales area.

Podium

Podium includes:

• Food Hall in the basement
• Main floor (62500 sqft) housing luxury accessory brands including Fendi, Bottega Veneta, and Saint Laurent as well as jewelry and over 40 beauty brands like Gucci Beauty and Clé de Peau Beauté. According to Jeffrey Hutchison & Associates, the designers, the vision was to create a "Grand Hall inspired by an early modern Italian villa in the spirit of such great Italian architects like Luigi Moretti and Carlo Scarpa" by reinterpreting classic design elements such as vaulted ceilings using bone-white plaster and custom decorative light pendants highlighting the circulation paths. The flooring "reimagines" an Italianate mosaic floor but with a contemporary pattern using contra black and Veneto white marble slabs.
• Second Floor (57000 sqft), selling men's and women's luxury brand fashions, also designed by Hutchison, with the theme "A Contemporary Sculpture Park", inspired by the sculptural works of Barbara Hepworth, Henry Moore, and the cubist works of Georges Braque. The women's area features Nairobi black marble on the floor, bone-white hand plaster sculptural elements on the walls, ceilings, and exaggerated columns to provide an "intimate yet inviting" environment. The men's area was designed to feel "sculptural", "masculine" and contemporary with blonde oak wood walls, a dimensional ceiling, and sequoia brown marble tiles on the floor, accenting asymmetrical patterns of the space.
• Third floor, fashions; Fourth floor: sports, golf, and outdoor; underwear; children's;
• Fifth floor, Verona Street food hall themed as a street in Verona, Italy

EXPO Tower

The EXPO Tower building, 43 stories and 193 meters high, includes:

• 171-room hotel on 11 floors
• The Art Space 193, a 193-metre-high observatory featuring artist Ólafur Elíasson's colourful installation The Living Observatory
• Shinsegae Nexperium, a science museum focusing on robots, biotechnology, and space, created in collaboration with KAIST research university
• Daejeon Expo Aquarium, a media art combined aquarium, featuring a 4,200-metric-ton tank filled with approx. 20,000 fish of 250 different species. It combines multimedia art based on the theme of Poseidon, the god of the sea in Greek mythology.

Other facilities

The complex also includes (it is unclear in which section):

• a Lego Shop
• a Dolby Cinema Megabox 7-screen, 943-seat multicinema
• the Shinsegae Academy with educational content via an online lecture platform and mobile system
• the Shinsegae Gallery, an art exhibition space that attracts numerous customers
• on the 6th floor, a panoramic glass window cabinet gallery & art terrace overlooks Gapcheon
• the Hella fun City Daejeon municipal public relations Center

Daejeon store (gallery)

File:대전 신세계백화점 건설 당시 모습.jpg File:대전신세계 노을.jpg File:신세계, IBS, 한빛탑, 엑스포.jpg

Centum City store (gallery)

File:Shinsegae_Busan_2010_exterior.jpg|Exterior File:Inside the Shinsegae Department Store.jpg|Lightwell File:Shinsegae_Busan_2010_Sky_Garden.jpg|Sky Garden

Table of stores

Shinsegae also has a small branch in Incheon International Airport, and a supermarket in Dogok-dong, Gangnam-gu, Seoul.

Shinsegae launched the Shinsegae Style Market, a smaller shopping mall mainly aimed at young customers, in 2010. Despite its name, the mall is managed by Shinsegae's subsidiary E-Mart.

• Seongnam Style Market in E-Mart Taepyeong branch, Seongnam, Gyeonggi Province
• Daejeon Style Market in E-Mart Daejeon Terminal Complex branch, Dong-gu, Daejeon

Planned

• A fashion mall for youngsters in the building of Mesa, a defunct shopping mall right beside Shinsegae's main store in Jung-gu, Seoul
• Shopping mall at Samsung Town, NW of Seoul new town is under construction

Defunct

• Daegu Store () in Jung-gu, Daegu (opened in 1973 and closed in December 1976)
• Shinsegae Store Banpo () in Gangnam-gu, Seoul (opened in 1974 and closed several years later)
• Gyeongju Bomun Store () in Gyeongju, North Gyeongsang Province (opened in 1979 and closed several years later)
• Dongbang Plaza Store () in Jung-gu, Seoul (opened in 1982 and closed in 1996)
• Cheonho Store () in Gangdong-gu, Seoul (closed in 2000, converted into E-Mart Cheonho Store)
• Mia Store () in Seongbuk-gu, Seoul (closed in 2007, converted into E-Mart Mia Store)

Discount store

E-Mart () is a subsidiary of Shinsegae and a large discount store chain founded in South Korea, having stores in China, Korea and Mongolia. Domestically, E-Mart is the biggest discount store chain followed by Home Plus, and Lotte Mart.

In late May 2006, Shinsegae revealed plans to buy all 16 of the Wal-Mart stores in Korea. All of the country's Wal-Mart outlets were re-branded as E-Mart in October 2006. Wal-Mart exited the Korean market soon after.

Shinsegae spun off its E-Mart department into a separate corporation () in 2012. The shopping mall was acquired by E-Mart in January 2014.

Online mall

SSG (usually read as "쓱") is an online shopping mall operated by Shinsegae in 2014. Through this shopping mall, products from Shinsegae affiliates (Shinsegae Department Store, E-Mart, Casamia, CHICOR, etc.) can be shopped online.

Subsidiaries

• Central City
• E-Mart
  • Gmarket Global (joint venture with eBay)
    • Auction Co.
    • G9
    • G-Market
• Gwangju Shinsegae
• Seoul Express Bus Terminal
• Shinsegae I&C
• Shinsegae Chelsea
• Shinsegae Construction
• Shinsegae Dongdaegu CTC (Shinsehae Daegu)
• Shinsegae Food System
  • No Brand Burger
• Shinsegae International
• Starbucks Coffee Korea
• Johnny Rockets
• Josun Hotel & Resort
• Emart24
• Casamia
• • SILKWOOD
  • Studio 329
• CHICOR

Controversies

Shinsegae banned commercial images of actress Go Hyun-jung () from their department stores following her divorce from vice chairman and former CEO Chung Yong-jin.

References

References

1. "Guinness World Records: Department Store".
2. Farfan, Barbara. (8 December 2018). "What Is the World's Largest Retail Store?". Small Business.
3. (26 February 2007). "Elegance rules in Shinsegae's new temple of earthly joy".
4. (2024). "Shinsegae Group to split department store and supermarket divisions".
5. Jeong Se-Young. (14 December 2017). "대전 사이언스 콤플렉스 사업 속도 붙어".
6. "Shinsegae Daejeon Art & Science".
7. "Introduce {{!}} Daejeon Art & Science - Shinsegae Department Store".
8. "Daejeon: Daejeon Shinsegae Art & Science department store opening".
9. (19 November 2021). "Experience Daejeon Shinsegae Art & Science (대전신세계) - the city's largest department store!".
10. "대전관광".
11. "Shinsegae Department Store - Centum City Branch {{!}} 신세계백화점(부산 센텀시티점) : TRIPPOSE".
12. "New Largest Department Store". [[Guinness World Records]].
13. "Busan Mall Gets Guinness Listing as World's Biggest". [[The Chosun Ilbo]].
14. (2009-09-09). "Shinsegae 百 Yeongdeungpo Branch Reopens "Western Commercial District No. 1".
15. (15 June 2013). "Shinsegae Department Store, Uijeongbu". World Architecture News.
16. "Shinsegae Department Store - Main Branch".
17. "Shinsegae Department Store - Yeongdeungpo Branch".
18. "Shinsegae Department Store - Gangnam".
19. "Shinsegae Department Store - Masan".
20. "Shinsegae Department Store - Gwangju". Trippose - Korea Travel.
21. Bark, chang ook. (2010-01-27). "SSG, Entering Cheonan..Business partnership with Yauri Department Store".
22. Lim, jeong hwan. (2010-01-29). "Cheonan Yauri百 → Shinsegae百 Change Company Name".
23. Lee, chun su. "Convergence of commercial and cultural functions in transportation transfer...Shinsegae to sell 30% floor area".
24. (16 November 2016). "Shinsegae bets big on rooftop entertainment". [[Korea JoongAng Daily]].
25. Jin, seong gi. "Shinsegae Jukjeon Branch, renamed Gyeonggi Branch".
26. Bark, sin yoeng. "Shinsegae Department Store's Mia Branch converted to E-Mart".
27. "Shinsegae to Take Over Wal-Mart Korea".
28. "SSG.COM 소개, SSG.COM".
29. Lee, Tae-hee. (January 19, 2022). "Gmarket Global is new name for eBay Korea". [[Korea JoongAng Daily]].
30. (13 October 2005). "정용진의 신세계 "고현정은 안돼"". 머니투데이.