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Self service technologies

Technological interfaces

Summary

Technological interfaces

Self-service technologies (SSTs) are technological interfaces allowing customers to produce services independent of involvement of direct service employee. Self service technologies are replacing many face-to-face service interactions with the intention to make service transactions more accurate, convenient and faster.

Examples of SSTs

Automated teller machines (ATMs), self-pumping at gas stations, self-ticket purchasing on the Internet and self-check-out at hotels and libraries are typical examples of self service technologies. As users of self service technologies continue to become more accepting, additional solutions for making service transactions more convenient and faster will be developed.

References

Zeithaml, V et al., ''Services Marketing'', 5th edition, 2008, p. 56
[[Philip Kotler. Kotler, P.]], ''Marketing Management'', International edition, 2003, p. 457

Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

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