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Screaming Yellow Zonkers

Defunct brand of popcorn snack food

Screaming Yellow Zonkers

Defunct brand of popcorn snack food

Screaming Yellow Zonkers box

Screaming Yellow Zonkers was a popcorn snack food, produced and marketed by Lincoln Snacks in the United States from 1969 to 2007, with subsequent limited editions. Zonkers were noted for the bold graphics and funny text of their packaging.

Development

In 1968, Lincoln Snacks developed a nut-free, kosher sugar-glazed popcorn with a strong yellow color—as a variant of their other popcorn products, Fiddle Faddle and Poppycock.

When Lincoln executives invited major ad agencies in Chicago to pitch ideas for a name and marketing concept, a small agency, Hurvis, Binzer & Churchill won the account, naming the product "Screaming Yellow Zonkers" and presenting it in a black box with bold graphics, detailed illustrations and funny text.

The snack was introduced, first in the Midwest, on August 15, 1969.

Discontinuation

Zonkers were discontinued when Conagra acquired Lincoln Foods in 2007. Conagra reintroduced Zonkers on a limited-edition basis for Walgreens as of 2012.

References

References

  1. Piersol, Richard. (5 September 2007). "ConAgra buys Lincoln Snacks, screaming yellow legacy". [[Lincoln Journal Star]].
  2. (8 May 2012). "The return of Screaming Yellow Zonkers".
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