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Savanta

British market research consultancy

Summary

British market research consultancy

FieldValue
nameSavanta Ltd.
logoSavanta ComRes Logo.png
typePrivate limited company
locationLondon, England, UK
area_servedWorldwide
industryMarket research
Opinion polling
Corporate Communication
Reputation management
public policy
homepage
foundation2003
foundersAndrew Hawkins

Opinion polling Corporate Communication Reputation management public policy

Savanta is a market research consultancy based in London, England. Established in 2003 as Communicate Research Ltd, then ComRes, it was a founding member of the British Polling Council in 2004, and, by 2016, it was described one of the UK's "most respected" polling companies. In 2022, it became known as Savanta.

The company is prominent in the British media through its regular voting intention polls for ITV News, the Daily Mail, and for its surveys of legislators in Westminster and Brussels. Other media outlets such as The Independent, the BBC, and Sky News also commission Savanta ComRes research.

It has offices in Westminster and Brussels among other locations and works with clients across business, government, and the voluntary sector.

History

Founded by current Chairman Andrew Hawkins in 2003, ComRes originally focused on research in the political sphere. In 2010, it was named Pollster of the Year at the Public Affairs Awards.

In recent years, the business has expanded to develop expertise in a wider range of sectors, including financial services, education, health care, transport, and the voluntary sector.

It won the Market Research Society's Public Policy & Social Research Award in 2014, for its research on behalf of the Grantham Research Institute on Climate Change and the Environment.

The company rebranded as Savanta ComRes in 2019 when it was sold to Savanta for an undisclosed amount.

Methodology

Savanta ComRes uses a range of methodologies to conduct quantitative and qualitative research. These include telephone, face-to-face, and online surveys, focus groups, consultations, and social media monitoring.

As a registered market research agency, Savanta ComRes is exempt from the UK's Telephone Preference Service, and can therefore conduct computer-assisted telephone interviewing (CATI) across the country. It continues to conduct its national voting intention surveys via this methodology.

The company also provides data analytics such as market segmentation, regression analysis, MaxDiff, and conjoint analysis.

Poll archive

The company makes freely available its political voting intention polls on its website along with results from regular surveys.

References

References

  1. "(BPC) - Officers / Members". British Polling Council.
  2. (2016-05-04). "Breathe easy Brussels, UK will stay in EU". Politico.
  3. "Savanta drops ComRes, MSI, YouthSight and MindSpark brand names {{!}} News".
  4. (24 June 2022). "How to pick the right wealth manager for the 2020s".
  5. "ITV News ComRes subpage". ITV News.
  6. Bruce, Andy. (2016-04-21). "'In' camp bolsters lead ahead of Britain's EU referendum". Reuters.
  7. "Policy Maker Research". ComRes.
  8. (2016-02-13). "Tories take 14-point lead over Labour Party in latest ComRes poll". The Independent.
  9. (2016-02-09). "Newsround survey reveals majority of 10 to 12 year-olds are on social media".
  10. (20 June 2022). "Contact us - Savanta".
  11. (2011-03-24). "London Chamber of Commerce Press Release". London Chamber of Commerce.
  12. "Financial Services". ComRes.
  13. "Education". ComRes.
  14. "Health". ComRes.
  15. "Transport". ComRes.
  16. "Transport". ComRes.
  17. "MRS Awards". Market Research Society.
  18. "ComRes rebrands to Savanta ComRes | News".
  19. "ComRes Research Tools". ComRes.
  20. "Will registering on the TPS stop market research calls?". Telephone Preference Service.
  21. (2016-04-16). "How do the ITV News/ComRes polls reach their results?". ITV News.
  22. "Advanced Analytics". ComRes.
  23. "Published Polls". ComRes.
Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

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