Saregama

History

In 1901, the company began operations as the first overseas branch of the Gramophone Company (later EMI from 1931), by recording the first song in India. It was incorporated in Calcutta (now Kolkata) as The Gramophone and Typewriter Ltd. The following year, Fred Gaisberg, assistant to gramophone record inventor Emile Berliner, arrived in India “on a mission to capture [its] music”. On 5 January 1902, Gauhar Jaan became the first Indian artist to be recorded. In 1907, a record manufacturing facility was established in Dum Dum, Calcutta — the first of its kind outside the United Kingdom.

On 13 August 1946, the company was incorporated as a private limited entity under the name The Gramophone Co. (India) Limited. It was converted into a public limited company on 28 October 1968, following which its name was changed to The Gramophone Company of India Limited.

From 1909 to 2003, the company retailed its music products—records, cassettes, and compact discs—under the His Master's Voice (HMV) brand, using the iconic logo of a dog named Nipper listening to a gramophone. Even after EMI sold the company to the RP-Sanjiv Goenka Group in 1985, Saregama continued to use the HMV name and symbol under a licensing agreement. This arrangement ended in 2003, when EMI divested the rights to the HMV trademark to the British retailer of the same name.

Saregama owns a music repertoire that spans film and non-film music, including Carnatic, Hindustani classical, devotional, folk, and other genres, in over 23 Indian languages. The first song recorded in India—by Gauhar Jaan in 1902—and the soundtrack of the first Indian talkie film, Alam Ara (1931), were released under the label.

The company holds the rights to a growing number of films and over 6,000 hours of television content. It continues to expand its catalogue through new acquisitions across Hindi, Bengali, Tamil, Telugu, Malayalam, Bhojpuri, Gujarati, Punjabi, and other regional languages. Its music is distributed on music streaming services including Spotify, Gaana, YouTube Music, Hungama, Apple Music, and others; on over-the-top (OTT) video platforms such as Netflix, Amazon Prime Video, JioHotstar, and ZEE5; and on social media platforms like YouTube, Instagram, and Facebook.

As of 2024, Saregama's catalogue includes over 150,000 tracks. The company also holds the rights to the complete catalogue of M. S. Subbulakshmi, the first vocalist to receive the Bharat Ratna, India's highest civilian honour. Its catalogue includes devotional music across multiple faiths—such as Hindu, Sikh, Islamic, and Christian—as well as a diverse collection of regional folk music.

In 2023, the company launched Saregama Talent, a vertical focused on artist management and promotion. That same year, it acquired a majority stake in Pocket Aces Pictures Pvt. Ltd., a digital content and influencer marketing company behind brands like FilterCopy and Dice Media. Saregama also announced a plan to invest ₹1,000 crore over three years to acquire music content across multiple Indian languages.

Saregama Carvaan

Saregama Carvaan is a portable digital music player launched by Saregama in 2017. It comes pre-loaded with a curated collection of 5,000 Hindi film songs, classical music, and devotional tracks from the company’s catalogue. The device features built-in speakers and also supports FM/AM radio, USB, and Bluetooth connectivity.

Variants of Carvaan have been introduced in multiple regional languages, including Punjabi, Tamil, Bengali, and Marathi. The company has also released specialised versions such as Carvaan GO—a personal audio player pre-loaded with 3,000 Hindi songs—and Carvaan Mini Shrimad Bhagavad Gita, which includes an audiobook of the 700 verses of the Bhagavad Gita along with devotional bhajans. In 2020, Saregama launched Carvaan Karaoke, which allows users to sing along with synchronised lyrics on a screen.

Yoodlee Films

Main article: Yoodlee Films

Yoodlee Films is the film production division of Saregama India, launched in 2017 and based in Mumbai. The studio focuses on content-driven cinema across languages and formats, with a strategy centred on digital-first releases. As of 2024, Yoodlee Films has produced 30 films, several of which have been released on platforms such as Netflix, JioHotstar, and ZEE5.

Its film Hamid won two National Film Awards at the 66th National Film Awards, including Best Feature Film in Urdu and Best Child Artist for Talha Arshad Reshi. At the 67th National Film Awards, actor Naga Vishal received the award for Best Child Artist for his performance in K.D.. The studio’s early releases like Ajji and Noblemen were also recognised at international film festivals.

Film discography

Hindi

Tamil

Malayalam

Gujarati

Telugu

Assamese

Film content

Films produced: Abhiyum Anuvum (2018)

Television content

Saregama produces content for TV channels in Tamil, Telugu, Kannada and Malayalam. The company has created many serials and shows.

Web series

Bhairavi 2

Notes

References

References

1. (2018-12-09). "New IPL teams: Sanjiv Goenka's New Rising gets Pune, Intex gets Rajkot". The Economic Times.
2. (2017-06-14). "How data is helping India's oldest music company Saregama revive its fortunes {{!}} FactorDaily". FactorDaily.
3. (2017-11-21). "SaReGaMa's production house Yoodlee Film's to release BrijMohan Amar Rahe on 1st December 2017". International Business Times.
4. "Saregama Carvaan: A 5,000 song music directory". business standard.
5. "Saregama History".
6. (2018-03-23). "Saregama India Ltd". Money Control.
7. "RPG Music: House of Music".
8. (2018-03-23). "Saregama India Ltd.". The Economic Times.
9. (2004-05-08). "Saregama plans to sell land in revival bid". The Hindu Business Line.
10. (24 January 2025). "Saregama India Ltd.".
11. (14 March 2024). "Alam Ara turns 93". Hindustan Times.
12. "Saregama India Ltd - Company History". [[Business Standard]].
13. (27 May 2020). "Facebook, Saregama ink global licensing deal". Mint.
14. "Dr M S Subbulakshmi". India Today.
15. (13 July 2023). "Saregama launches Saregama Talent". Campaign India.
16. (29 September 2023). "Breaking: Saregama acquires majority stake in Pocket Aces for ₹127.47 crores". Storyboard18.
17. (19 February 2024). "Saregama plans to invest ₹1,000 cr in music content in 3 years". The Hindu Business Line.
18. Munshi, Suman. (2017-05-10). "Saregama Carvaan a journey with the time machine: Digital audio player with pre-loaded 5000 retro songs".
19. (2019-04-16). "Saregama launches portable Carvaan Go speaker with 3,000 evergreen songs at Rs 3,990".
20. (2019-09-03). "Saregama launches Carvaan Shrimad Bhagavad Gita; Lata, Jagjit bhajans in playlist". The Economic Times.
21. "Saregama Carvaan Karaoke with display launched in India". India Today.
22. (10 August 2019). "National Awards 2019: Hamid wins Best Urdu Film, director Aijaz Khan says 'didn't expect award at all'". Firstpost.
23. (10 August 2019). "Talha Arshad Reshi, winner of Best Child Actor, is clueless about his National Award". India TV News.
24. (23 March 2021). "Naga Vishal on winning National Award for Best Child Artist: I wasn't prepared for it". India TV News.
25. "Yoodlee Films' Ajji wins prestigious awards at international film festivals". The Free Press Journal.
26. "Accolades for Yoodlee Films' Noblemen at New York Indian Film Festival". United News of India.
27. "Striking a new note, Saregama moves into film content creation". @businessline.