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Ruffles (potato chips)

Brand of potato chip

Brand of potato chip

FieldValue
nameRuffles
logoRuffles brand logo.png
logo_size200
imageFile:Opened bag of Ruffles All Dressed potato chips (cropped).jpg
captionOpened bag of Ruffles All Dressed potato chips
producttypePotato chips
currentownerPepsiCo
producedbyFrito-Lay
countryUnited States, Canada, United Kingdom, more countries.
introduced
marketsWorldwide
previousownersBernhardt Stahmer
taglineRuffles have RRRidges.
website
module
module1

Ruffles (known as Lays Maxx or Lays Max in some countries, Walkers Max, Walkers Max Double Crunch or Walkers Max Strong for the UK and Ireland markets, and Lays Ondas for Peru) is an American brand of crinkle-cut potato chips. The Frito Company acquired the rights to Ruffles brand potato chips in 1958 from its creator, Bernhardt Stahmer, who had adopted the trademark on May 11th, 1948. Frito merged with H.W. Lay & Co. in 1961 to form Frito-Lay.

Flavors

Ruffles are produced in a variety of flavors and presentations in addition to traditional potato chip flavors, although some of these variants are produced exclusively for regional markets. Existing varieties include: sour cream & onion, cheddar & sour cream, cheese, barbecue, salt & vinegar, cream cheese, and hot wings.

In Canada, a unique Ruffles flavor known as All-Dressed, a mix of ketchup, barbecue, and salt & vinegar flavors, is the most popular in the country.

In Mexico, it has already been sold in the flavors of jamón, buffalo salsa, and chile con queso. In Brazil, it has an exclusive flavor: onion and parsley, but it also has other limited flavors like yakisoba, stroganoff, honey mustard, pepperoni, feijoada, burritos, ribs, pizza and lime.

Marketing

In 2013, a mascot was introduced in Brazil in the Ruffles commercials: a potato with pants and sunglasses called Batatito that appeared in commercials aimed at the adult audience. The character was also used in commercials throughout the rest of Latin America. Batatito's last appearance was in 2017 appearing in a commercial for the lime flavor appearing alongside the Pepsi Twist mascots, and also being the only time he appeared on the packaging.

References

References

  1. "Frito-Lay, Inc. v. Bachman Co.". Justia.
  2. "History of Frito-Lay Company – FundingUniverse". Fundinguniverse.com.
  3. (August 8, 2023). "LAY’S® Kettle Cooked RUFFLES® All Dressed Brings Flavors of the Great White North to LAY’S® FLAVOR SWAP® Fan Favorites".
  4. (8 July 2011). "Ruffles põe à venda sabores criados por consumidores".
  5. (3 August 2016). "Ruffles venderá batatas de feijoada, calabresa e burritos".
  6. (30 May 2012). "Ruffles lança edições limitadas com sabores "limão", "costelinha" e "pizza"".
  7. (21 August 2013). "Ruffles faz striptease em novo comercial".
  8. (6 February 2017). "Ruffles aposta em ações digitais focadas no verão para promover sabor limão".
Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

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