Rovaniemi

Name

The rova part in the name Rovaniemi has often been considered to be of Saami origin, as roavve in Northern Saami denotes a forested ridge or hill or the site of an old forest fire. The niemi part of the name means "cape". The name of the town in the Saami languages spoken in Finland are , and Roavvenjárga and .

History

Periodic clearance of new land for agriculture and the practice of slash-and-burn cultivation began around 750–530 BC. Artifacts found in the area suggest that an increasing number of travellers from Karelia in the east, Häme in the south and the Arctic Ocean coast in the north must have come there from 500 AD onwards. The Sami are indigenous to Sápmi.

Rovaniemi is first mentioned by name in official documents in 1453, existing as a set of small villages whose inhabitants earned their living mainly in agriculture and animal husbandry—with fishing and hunting the most important offshoots.

The exploitation of Lapland's natural resources in the 1800s boosted Rovaniemi's growth. Extensive logging sites and gold fever attracted thousands of people to Lapland. As the mining of natural resources was increased, Rovaniemi became the business centre of the province of Lapland.

The township decree was promulgated on 27 June 1928, as a result of which Rovaniemi seceded from the old rural municipality as its own market town on 1 January 1929.

World War II

Main article: Battle of Rovaniemi

During World War II, Finland signed the Moscow Armistice on 19 September 1944 and was required to expel forces of its former German ally. In the Lapland War retreating German forces utilised scorched earth tactics, and though initially German General Lothar Rendulic ordered only the public buildings in Rovaniemi to be destroyed, on 13 October 1944, the German army received orders to destroy all the buildings in Rovaniemi, only excluding hospitals and houses where inhabitants were present.

While the German rearguard was going about the destruction, an ammunition train in Rovaniemi station exploded and set fire to the wooden houses of the town. The German troops suffered many casualties, mainly from glass splinters. During these hostilities, 90% of all the buildings in Rovaniemi were destroyed. There is a German cemetery 19 km from Rovaniemi where soldiers killed fighting in Lapland during the war are buried.

Although there has been continuous human settlement in the Rovaniemi area since at least the Stone Age, few of the buildings date back before 1944, since most of the city was destroyed during World War II. When the city was rebuilt, it was designed with input by the Finnish architect Alvar Aalto, who planned the city's footprint in the shape of a reindeer's head, with the city roads forming the antlers, and the local sports stadium as the reindeer's eye.

Geography

Climate

|- 14.5|-8.2|42.1 |- 13.8|-7.8|33.6 |- 9.4|-2.6|35.6 |- 3.9|3.6|30.9 |2.3|10.8|35.9 |7.3|16.8|59.1 |11.0|19.7|69.1 |9.1|16.5|71.7 |4.2|10.4|54.0 |- 1.3|3.1|54.6 |- 7.9|-3|48.6 |- 12.5|-6.4|41.7 Due to its location near the Arctic Circle, Rovaniemi has a subarctic climate (Köppen Dfc) with short, pleasant summers, while the winters are long, cold and snowy. The city lies just south of the 0 °C mean annual isotherm, but freezing in the soil is very limited even during the winter due to typical heavy snow cover. Its extreme northerly location combined with frequent overcast skies leads to very low levels of sunshine in the winter months; December averages just under six minutes of sunshine daily. The "midnight sun" is above the horizon from 7 June to 6 July (30 days).

Winters are somewhat modified by marine air from the North Atlantic Current that ensures average temperatures are less extreme than expected for an inland area at such a northerly latitude. Nevertheless, Rovaniemi still has colder winters than areas at similar latitudes in Norway or Sweden.

On 26 April 2019, Rovaniemi recorded its warmest April day on record with 19 °C.{{Weather box | Jan record high C = 6.1 | Feb record high C = 5.8 | Mar record high C = 9.5 | Apr record high C = 19.0 | May record high C = 28.2 | Jun record high C = 30.7 | Jul record high C = 32.2 | Aug record high C = 29.1 | Sep record high C = 22.6 | Oct record high C = 15.6 | Nov record high C = 8.7 | Dec record high C = 5.0 | year record high C = 32.2 | Jan avg record high C = 1.0 | Feb avg record high C = 1.5 | Mar avg record high C = 5.1 | Apr avg record high C = 11.5 | May avg record high C = 21.1 | Jun avg record high C = 24.7 | Jul avg record high C = 26.4 | Aug avg record high C = 24.2 | Sep avg record high C = 18.0 | Oct avg record high C = 10.0 | Nov avg record high C = 3.9 | Dec avg record high C = 2.1 | year avg record high C = 27.3 | Jan avg record low C = -25.9 | Feb avg record low C = -24.5 | Mar avg record low C = -18.6 | Apr avg record low C = -11.4 | May avg record low C = -3.1 | Jun avg record low C = 2.6 | Jul avg record low C = 6.7 | Aug avg record low C = 3.7 | Sep avg record low C = -1.2 | Oct avg record low C = -10.4 | Nov avg record low C = -16.7 | Dec avg record low C = -22.2 | year avg record low C = -27.8 | Jan record low C = -38.1 | Feb record low C = -35.0 | Mar record low C = -27.5 | Apr record low C = -18.7 | May record low C = -11.0 | Jun record low C = -2.6 | Jul record low C = 2.4 | Aug record low C = -0.6 | Sep record low C = -7.7 | Oct record low C = -21.5 | Nov record low C = -27.9 | Dec record low C = -32.9 | year record low C = -38.1 |Jan record high C = 7.9 |Feb record high C = 7.1 |Mar record high C = 10.6 |Apr record high C = 17.2 |May record high C = 28.8 |Jun record high C = 31.2 |Jul record high C = 31.2 |Aug record high C = 29.8 |Sep record high C = 23.3 |Oct record high C = 14.0 |Nov record high C = 8.5 |Dec record high C = 6.2 |year record high C = 31.2 |Jan record low C = -47.5 |Feb record low C = -44.3 |Mar record low C = -40.4 |Apr record low C = -31.6 |May record low C = -14.7 |Jun record low C = -3.7 |Jul record low C = -1.5 |Aug record low C = -4.1 |Sep record low C = -11.0 |Oct record low C = -28.6 |Nov record low C = -34.4 |Dec record low C = -39.3 |year record low C = -47.5

The average annual temperature in Rovaniemi is 0.9 C. Snow stays on the ground 175 days a year on average. The lowest temperature ever recorded at the airport is −38.1 °C, recorded on 28 January 1999. However, on the same day temperatures as cold as -47.5 C were recorded at nearby weather stations. The highest temperature ever recorded is 32.2 °C, recorded on 18 July 2018 at the railway station.

Despite the fact that Rovaniemi experiences polar day between 7 June and 6 July (30 days) it does not experience polar night. However, the sun barely gets above the horizon in the winter.

Populated places

Some of the neighborhoods are former rural villages, and the longest distance from said neighborhoods to the city center (a.k.a. "Rovaniemi proper") can be estimated to almost a hundred kilometers apart:

• Alakorkalo
• Ala-Nampa
• Auttinseutu
• Hirvas
• Jaatila
• Juotasniemi
• Karvonranta
• Katajaranta
• Kauko
• Kiiruna
• Kivitaipale
• Kolpene
• Korkalovaara
• Koskenkylä
• Lehtojärvi
• Leipee
• Lohiniva
• Marrasjärvi
• Marraskoski
• Meltaus
• Misi
• Muurola
• Narkaus
• Niesi
• Nivankylä
• Nivavaara
• Norvajärvi
• Oikarainen
• Ojanperä
• Olkkajärvi
• Ounasrinne
• Paavalniemi
• Patokoski
• Pekkala
• Perunkajärvi
• Petäjäinen
• Pisa
• Pullinranta
• Pöykkölä
• Rantaviiri
• Rautiosaari
• Ruikka
• Saarenkylä
• Sinettä
• Santamäki
• Sonka
• Syväsenvaara
• Tapionkylä
• Tennilä
• Teollisuuskylä
• Tiainen
• Tuhnaja
• Vaarala
• Vanttausjärvi
• Vanttauskoski
• Vennivaara
• Viiri
• Vikajärvi
• Välijoki
• Ylikylä
• Yli-Nampa

Demographics

Population

|1930|5442 |1940|6685 |1972|45767 |1980|48056 |1990|54014 |2000|57253 |2010|60090 |2020|63528 |2025|66102 The city of Rovaniemi has inhabitants, making it the most populous municipality in Finland. The Rovaniemi region has a population of .

Languages

mother tongue (2024) Rovaniemi is a monolingual Finnish-speaking municipality. , the majority of the population, persons (), spoke Finnish as their first language. In addition, the number of Swedish speakers was persons () of the population. Foreign languages were spoken by of the population. The number of Sámi speakers, Finland's third official language, was persons () of the population. As English and Swedish are compulsory school subjects, functional bilingualism or trilingualism acquired through language studies is not uncommon.

At least 40 different languages are spoken in Rovaniemi. The most common foreign languages are Russian (0.7%), Ukrainian (0.6%), Chinese (0.5%), English (0.4%), and Arabic (0.3%).

Immigration

, there were 3,778 persons with a migrant background living in Rovaniemi, or 6% of the population. The number of residents who were born abroad was 4,367, or 7% of the population. The number of persons with foreign citizenship living in Rovaniemi was 2,886. Most foreign-born citizens came from Sweden, the former Soviet Union, Ukraine, China and Russia.

The relative share of immigrants in Rovaniemi's population is below to the national average. However, the city's new residents are increasingly of foreign origin. This will increase the proportion of foreign residents in the coming years.

Religion

In 2023, the Evangelical Lutheran Church was the largest religious group with 69.1% of the population of Rovaniemi. Other religious groups accounted for 1.6% of the population. 29.3% of the population had no religious affiliation.

Of the revival movements within the church, Conservative Laestadianism is particularly active in the locality, with three peace associations in the locality: the Rovaniemi Peace Association, the Rautionsaari Peace Association and the Viirinkylä Peace Association.

Other local communities include the Rovaniemi Pentecostal Church, a member of the Finnish Pentecostal Church, and the Rovaniemi Adventist Church, part of the Finnish Adventist Church.

Economy

Since Rovaniemi is the capital of the region of Lapland, many government institutions have their offices there. About 10,000 of the inhabitants are students. Rovaniemi is home to not only the University of Lapland but also the Lapland University of Applied Sciences (formerly known as the Rovaniemi Polytechnic), which comprises institutes of information and traditional technology, business, health and social care, culinary studies, forestry, rural studies, and sports. Local newspapers include the Lapin Kansa, Uusi Rovaniemi and Lappilainen.

Tourism

Because of the unspoiled nature of the area and numerous recreational opportunities, tourism is an important industry in Rovaniemi. The city has a number of hotels and restaurants located both in the centre and on the outskirts of the town, hosting over 481,000 visitors in 2013. Tourism can be seen and heard in the city's streetscape, at the Arctic Circle and at Rovaniemi Airport, one of Finland's busiest airports in terms of passenger numbers. However, as a mild phenomenon, popularity of the city has also brought overtourism, from which the locals suffer.

Rovaniemi is also considered by Finns to be the official home town of Santa Claus. The city registered the slogan as trademark in 2009. In 2025, an invalidation request was filed at the European Union Intellectual Property Office (EUIPO), arguing the trademark is descriptive and potentially deceptive. It is home to the Santa Claus Village at the Arctic Circle and SantaPark Arctic World, which is located 8 km north of the centre.

Directly across the river from the town is the Ounasvaara ski centre. There have been recreational activities in the Ounasvaara area since 1927, when the first winter sports were also organized. The top of the Ounasvaara hill bears the site of some of the earliest known human settlements in the area.

A phenomenon also attracting numerous tourists is the Aurora Borealis or Northern Lights. In Finnish Lapland, the number of auroral displays can be as high as 200 a year, whereas in southern Finland, the number is usually fewer than 20.

Attractions

Rovaniemi's most prominent landmarks include the Jätkänkynttilä bridge with its eternal flame over the Kemijoki river, the Arktikum Science Museum, which rises out of the bank of the Ounasjoki river, the Rovaniemi city hall, the Lappia Hall, which serves as a theatre, concert hall, and congress centre, and the library.

The last three mentioned buildings are designed by Alvar Aalto. The Arktikum Science Museum is a comprehensive museum of Finland's, and the world's, Arctic regions.

Sports

The city is home to the football clubs Rovaniemen Palloseura, or RoPS, part of Ykkönen, the Finnish third division, and FC Santa Claus, part of the sixth division; to the ice hockey team Rovaniemen Kiekko, or RoKi, whose home arena is Lappi Areena and which competes in Mestis, the second-highest league in Finland; and to the volleyball team called Team Lakkapää (formerly Rovaniemen Santasport and Perungan Pojat), which plays in the Finland Volleyball League and won the national championship in 2003, 2007, 2008 and 2011. The Rovaniemi Nordmen, an American Football team, was formed in 2013 and has played at various levels throughout the Finnish American Football Association.

Rovaniemi has hosted several international ski competition, including the FIS Nordic World Ski Championships 1984, several FIS Nordic Combined World Cup and FIS Ski Jumping Continental Cup events, the 2005 FIS Nordic Junior World Ski Championships, the 1970 Winter Universiade and the 2008 Winter Transplant Games.

In 2021, Rovaniemi hosted the World Rally Championship for 2021 Arctic Rally Finland, the first WRC event held inside the Arctic Circle.

Transport

VR Group, the Finnish state railway system, operates direct daytime and overnight passenger trains from Rovaniemi Station to Oulu, Tampere, Helsinki and Turku. Diesel-powered passenger trains operated northeast of Rovaniemi to Kemijärvi until March 2014, when electrification to Kemijärvi was completed. Rovaniemi Airport is located about 10 km north of the Rovaniemi city centre, and it is the second-busiest airport in Finland after Helsinki-Vantaa Airport; while at the beginning of the millennium, over 300 international flights landed in Rovaniemi annually, in the 2020s, the number is almost five times that. The busiest time for the airport is in the Christmas season, when many people go on Santa Flights.

Notable inhabitants

• Snowboarder and 2005 Winter X Games gold medalist Antti Autti, Rovaniemi native, in April 2005 received his own piece of land in the city for being named to the 2006 Finnish Olympic team
• Antti Iivari (born 1992), ice hockey player
• writer Timo K. Mukka died in Rovaniemi in 1974
• Nätti-Jussi ("Pretty John"), legendary lumberjack and forester
• Harri Olli, ski jumper
• Tanja Poutiainen Alpine skier
• Tauno Luiro ski jumper, world record holder
• Tomi Putaansuu, better known as Mr. Lordi lead singer of the hard rock band and 2006 Eurovision Song Contest winner Lordi
• Jari Tervo, author
• Miia Tervo, film director
• Antti Tuisku, singer
• Santa Claus Village in Rovaniemi, said to be the residence of Father Christmas
• Progressive rock band Absoluuttinen Nollapiste
• The black metal band Beherit came from Rovaniemi

Twin towns – sister cities

Rovaniemi is twinned with:

• Ajka, Hungary
• Alanya, Turkey
• Cadillac, United States
• Grindavík, Iceland
• Harbin, China
• Kassel, Germany
• Kiruna, Sweden
• Narvik, Norway
• Neustrelitz, Germany
• Olsztyn, Poland
• Sankt Johann in Tirol, Austria
• Veszprém, Hungary

In March 2022, Rovaniemi suspended the agreement with Murmansk, Russia due to the Russian invasion of Ukraine.

In popular culture

The 1951 musical comedy film At the Rovaniemi Fair (Rovaniemen markkinoilla), which has been described as a reformer of Finnish film entertainment, is set in Rovaniemi, as its name suggests, in connection with the film's gold mining plot.

Rovaniemi appears as one location of Gavin Lyall's 1963 book The Most Dangerous Game, a spy-thriller set in Lapland and the northern USSR.

A 1996 Christmas episode of Tots TV called "Lapland Out" took place in Rovaniemi.

The 1998 Spanish romantic film Lovers of the Arctic Circle (Los amantes del Círculo Polar), by director Julio Medem, partly takes place in Rovaniemi.

Rovaniemi appears in the video game Tom Clancy's EndWar as a possible battlefield. In the game, Rovaniemi houses military facilities critical to a missile shield for a European Federation.

TV-Star Bam Margera and his friends travelled to Rovaniemi in their film ** in order to find Santa Claus who is assumed to live in Rovaniemi.

A version of the music video for Lordi's song "Hard Rock Hallelujah" was filmed near Rovaniemi for the opening of the 2007 Eurovision Song Contest. After winning the contest, a square called the Lordi's Square (Lordin aukio) in the city center of Rovaniemi has been named after the band.

The video for the Nightwish single "The Islander" was filmed in Rovaniemi by Stobe Harju.

Rovaniemi is a central scene in the 2010 documentary film Reindeerspotting, as it deals with drug abusers in the city.

Rovaniemi used to have the northernmost location of any McDonald's in the world from 1997 until the opening of a McDonald's in Murmansk in 2013, 23 years after it first opened in that country. However, the title of the northernmost in the world returned to Rovaniemi in 2022, when in response to Russia's invasion of Ukraine, all Russian McDonald's restaurants were closed, and rebranded to Vkusno i tochka. In January 2024, Rovaniemi once again lost the title of having the northernmost McDonald's in the world as a new restaurant opened in Tromsø, Norway.

Rovaniemi was featured in the first episode of The Reluctant Traveler.

Hallmark Media's 2024 television film The Finnish Line features scenes shot in Santa Claus Village.

Notes

References

References

1. "Rovaniemi". [[Oxford University Press]].
2. [https://www.lapinkansa.fi/rovaniemen-ja-helsingin-johtajat-saivat-ministeril/3141180 Lapin Kansa: Rovaniemen ja Helsingin johtajat saivat ministeriltä tehtävän miettiä, miten matkailu nousee korona-ajan mentyä ohi – Rahaa on luvassa EU:n elpymispaketista] (in Finnish)
3. Kuivas, Eeva. (19 April 2025). "Näin Rovaniemelle tehtiin joulun Disneyland". [[Yle]].
4. Brown, Forrest. (2 December 2024). "15 of the best places to go for Christmas". [[CNN Travel]].
5. "Sisäasiainministeriön vahvistamat kaupunkien, kauppaloiden ja kuntien vaakunat 1949-1995 (I:12) Jakso 240: Rovaniemen maalaiskunta". Kansallisarkiston digitaaliarkisto.
6. (1982). "Suomen kunnallisvaakunat". Suomen Kunnallisliitto.
7. [https://www.lapinkansa.fi/tallaista-oli-elama-rovaniemen-kauppalassa-ennen-k/493640 Tällaista oli elämä Rovaniemen kauppalassa ennen kuin siitä tuli kaupunki – lapsia oli niin paljon, että koulut olivat tupaten täynnä, teiden kunnosta naristiin ja ulkopaikkakuntalaiset rötöstelivät] – ''Lapin Kansa'' (in Finnish)
8. Suomen Kuvalehti 39/2004
9. Watts, Peter. (19 December 2018). "The dark history of Santa's city: how Rovaniemi rose from the ashes". [[The Guardian]].
10. Kallioniemi 1989, s. 196–209
11. "There's So Much To See In The Capital Of Finnish Lapland".
12. Now. "Rovaniemi, Lappi, Finland Weather Forecast and Conditions - The Weather Channel". Weather.com.
13. "Normal period 1991-2020". FMI.
14. "Rantavitikka, Lapland UAS Weather - Personal Weather Station: IROVANIE6 by Wunderground.com - Weather Underground".
15. "Rovaniemi Apukka - 01/1999 - Sääarkisto".
16. "Rovaniemi Railway station".
17. "Sunrise and sunset times in Rovaniemi, July 2015".
18. (1941). "Suomen tilastollinen vuosikirja 1940". Tilastollinen päätoimisto.
19. (31 May 2023). "Number of foreign-language speakers grew by nearly 38,000 persons". Statistics Finland.
20. (2025-04-04). "Number of foreign-language speakers exceeded 600,000 during 2024". Statistics Finland.
21. "Persons with foreign background". Statistics Finland.
22. [https://pxdata.stat.fi/PXWeb/pxweb/en/StatFin/StatFin__vaerak/statfin_vaerak_pxt_11ra.px Key figures on population by region, 1990-2023] Statistics Finland
23. [http://rovaniemenrauhanyhdistys.fi/ Rovaniemen Rauhanyhdistys ry] (in Finnish)
24. [http://www.rauhanyhdistys.fi/rautionsaaren-rauhanyhdistys/ Rautionsaaren Rauhanyhdistys] {{Webarchive. link. (2012-12-01 (in Finnish))
25. [https://viirinkylanrauhanyhdistys.fi/ Viirinkylän Rauhanyhdistys] (in Finnish)
26. [https://suomenhelluntaikirkko.fi/seurakunnat/ Seurakunnat – Suomen helluntaikirkko] (in Finnish)
27. [http://www.adventist.fi/suomenkieliset#rovaniemi Suomenkieliset seurakunnat – Rovaniemen adventtiseurakunta] {{Webarchive. link. (2014-06-12 (in Finnish))
28. "Archived copy".
29. [https://www.finavia.fi/en/airports/rovaniemi/airport/about Facts about Rovaniemi Airport] – [[Finavia]]
30. Gettleman, Jeffrey. (15 April 2025). "Santa Lives in Rovaniemi, Finland. Some of His Neighbors Are Not Thrilled.". [[The New York Times]].
31. Chowdhury, Shamim. (12 December 2024). "Santa Village Locals Demand Controls Amid Tourism Boom". [[Newsweek]].
32. (12 December 2024). "No room at the inn? Locals say holiday rentals are overtaking Santa Claus' hometown". [[Euronews]].
33. (13 December 2024). "Overtourism has hit Santa's village, say Finnish locals". [[CNN Travel]].
34. Kato, Brooke. (14 December 2024). "Santa Claus 'hometown' suddenly overrun with tourists — and locals are protesting in the streets: 'It's not anymore in control'". [[New York Post]].
35. "History of Santa Claus".
36. [http://www.santaclausvillage.info/eng/main.htm Santa Claus' Village on the Arctic Circle in Rovaniemi in Lapland in Finland] {{webarchive. link. (2008-05-11)
37. "Joulupukin Kammari – Santa Claus Office – Joulupkki, Lapland, Finland, Rovaniemi".
38. (25 November 2025). "Rovaniemi on vaarassa menettää joulupukin virallisen kotikaupungin tavaramerkkirekisteröinnin".
39. [https://ounasvaara.fi/en/ Ounasvaara Outdoor Resort] (in English)
40. [http://luonto.rovaniemi.fi/Suomeksi/Luontomatkailuyrittajat/Ounasvaara Ounasvaara - Luonto Rovaniemi] (in Finnish)
41. [http://liikuntaymparistot.nba.fi/read/asp/r_alueraportti.aspx?alue_id=100897 HYVINVOINTI-SUOMEN LIIKUNTAYMPÄRISTÖT TEEMAHANKE 2011-2012: Ounasvaaran liikuntaympäristöt (Urheiluopisto erillinen alue), Rovaniemi] (in Finnish)
42. [https://www.visitrovaniemi.fi/when-to-see-the-northern-lights-in-rovaniemi-other-faqs/ When to See The Northern Lights in Rovaniemi + Other FAQ’s] – Visit Rovaniemi
43. "Seura". Rovaniemi Nordmen.
44. "PASSENGERS 2017".
45. "Santa Holiday Flights".
46. "Tietoa Rovaniemestä: Ystävyyskaupungit". City of Rovaniemi.
47. (4 March 2022). "The capital of Lapland freezes partnership with Murmansk".
48. Kalliomäki, Petteri. "At the Rovaniemi Fair". [[Midnight Sun Film Festival]].
49. Ubisoft. (2008). "Locations". [[Ubisoft]].
50. Puccio, John J.. (5 December 2008). "Bam Margera Presents: Where The #$&% Is Santa? (Blu-ray)".
51. "Hard Rock Hallelujah Special Edition".
52. Laine, Senni. (May 30, 2006). "Sampo-aukiosta runnottiin Lordi-aukio". [[Kaleva (newspaper).
53. "Helsingin Sanomat - International Edition - Culture".
54. McDonald's. "World's First Arctic McDonald's Opens".
55. "McDonald's goes north - Dec. 5, 1997".
56. "Queuing up for world's northernmost Big Mac".
57. [https://www.dailyo.in/politics/mcdonalds-russia-exit-ukraine-war/story/1/35910.html 'Until we meet again,' McDonald’s tells Russia as it exits the country for good] - ''DailyO''
58. "McDonald's satser stort i Norge. – Nå kommer vi til Nord-Norge!".
59. Mikkilä, Lotta. (8 November 2024). "Kliseisistä jouluelokuvista tunnettu amerikkalaisyhtiö julkaisee Suomeen sijoittuvan romanttisen komedian". [[Helsingin Sanomat]].
60. (8 December 2024). "Lapissa kuvattu rakkauselokuva hurmasi amerikkalaiset – yksi asia kiinnittää suomalaiskatsojan huomion". [[Ilta-Sanomat]].