Reincarnated (album)

Background

Snoop Lion has traveled to Jamaica and studied in the Nyabinghi branch of the Rastafari movement. He has cited reggae musicians such as Bob Marley, Peter Tosh, Bunny Wailer, Gregory Isaacs and Jimmy Cliff as influences for the album. Snoop has said, in regards to his new musical direction, "I feel like I've always been Rastafari, I just didn't have my third eye open." Diplo, Major Lazer, Ariel Rechtshaid and Dre Skull are the album's main producers, with Diplo serving as executive producer as well. Other producers, including 6Blocc and Supa Dups, among others.

Singles

The first promotional single was "La La La", a track produced by Major Lazer, was released on July 20, 2012. The music video, directed by filmmaker Eli Roth, was released on October 31, 2012. The first single, "Here Comes the King", which is also a Major Lazer produced track with Ariel Rechtshaid and 6Blocc, features singer-songwriter Angela Hunte, who is best known for writing Jay-Z and Alicia Keys successful 2009 hit "Empire State of Mind". It was released on December 3, 2012, with its music video, directed by Andy Capper, being released on February 7, 2013.

The second single, "Lighters Up", produced by Dre Skull and Major Lazer, featuring Jamaican musicians Mavado and Popcaan, with an uncredited Jahdan Blakkamoore on chorus. It was released to iTunes on December 18, 2012, and its music video directed by Andy Capper was released exclusively to VEVO on February 2, 2013. "Lighters Up" was official sent to Italian radio stations on February 8, 2013.

The album's third single was "No Guns Allowed" which features Snoop Lion's daughter Cori B and Canadian rapper Drake. It was premiered and performed live on Conan on March 12, 2013. The song was released for retail on April 2, 2013, along with the pre-order of the album. On April 2, 2013, the music video was released for "No Guns Allowed" featuring Cori B and Drake. "No Guns Allowed" was official serviced to Italian radio stations on April 5, 2013.

On April 4, 2013, "Ashtrays and Heartbreaks" featuring Miley Cyrus – produced by Major Lazer, Ariel Rechtshaid and Dre Skull – was made available for purchase via digital download as the lead single from the album. It officially impacted U.S. Rhythmic contemporary radio on April 29, 2013 and then U.S Top 40/Mainstream radio on May 28, 2013. On May 30, 2013, the music video was released for "Ashtrays and Heartbreaks" featuring Miley Cyrus.

On July 1, 2013, the music video was released for "Torn Apart" featuring Rita Ora. On August 22, 2013, the music video was released for "The Good Good" featuring Iza. On November 22, 2013, the music video was released for "Tired of Running" featuring Akon. On December 23, 2013, the music video was released for "Smoke the Weed" featuring Collie Buddz. On January 3, 2014, the music video was released for "Get Away" featuring Angela Hunte.

Critical reception

Reincarnated was met with mixed reviews from [[music criticism|music critic]]s. At Metacritic, which assigns a weighted mean rating out of 100 to reviews from mainstream critics, the album received an average score of 53, based on 22 reviews. David Jeffries of Allmusic gave the album two and a half stars out of five, saying "A little backstory goes a long way when it comes to this one, so fans who have seen the Reincarnated documentary and relate to the rapper's rebirth can go up one letter grade. Otherwise, Reincarnated the album is all heart and heart-in-the-right-place, threatening to mash up the system without ever even harshing the mellow." Simon Vozick-Levinson of Rolling Stone gave the album three and a half stars out of five, saying "Reincarnated is Snoop's most consistently enjoyable record in years. A righteous new name wasn't all he brought home from his Jamaican pilgrimage. He also forged a creative partnership with executive producer Diplo, who serves up a tasty swirl of sticky-sweet bass lines and electro crunch. Snoop does the job with surprising grace, stretching his laid-back flow into a blissful croon. There's a winning sincerity to his sunny jams extolling peace, love and gun control; even the weed anthems feel less phoned-in than usual. It's hard not to give it up for such a big, goofy bear hug to the universe." Andy Gill of The Independent gave the album four out of five stars, saying "This debut offering as Snoop Lion has much to recommend it, not least the infectious grooves devised by Diplo's Major Lazer production team, an engaging blend of languid roots modes and propulsive electro methods."

Alexis Petridis of The Guardian gave the album two out of five stars, saying "As a pop-reggae album it's patchily OK; as an addition to the canon of righteous Rastafarian spiritual music, it's profoundly unconvincing and a bit insulting. If you were Bunny Wailer, you too might get a bit cross about the reductive, cartoonish depiction of your religious beliefs. Then again, Snoop might argue, that's par for the course: he's been in the business of perpetuating cartoonish stereotypes from the start. People love them, and him, maybe more than they love his music, which has been patchy for decades. Taking that into account, they might love this. And if they don't, he can always go back to the Nine Inch Dicks."

Craig Jenkins of Pitchfork Media gave the album a 5.0 out of ten, saying "Too much of it is an ill-advised cultural safari that's too weird to fly but too monied to fail. But where it succeeds, Reincarnated forces you to forget the principal ridiculousness of the enterprise, and that is no small feat."

Commercial performance

The album debuted at number 16 on the Billboard 200 chart, with first-week sales of 21,000 copies in the United States. In its second week, the album sold 8,600 more copies. In its third week, the album sold 4,700 more copies. In its fourth week, the album sold 2,900 more copies. The album topped Billboard Top Reggae Albums for 34 non-consecutive weeks. Reincarnated was the best-selling reggae album in the United States in 2013. As of May 2015, the album has sold 104,000 copies in the United States.

Track listing

• Calvin Broadus

• Andrew Bain

• Wayne Henry

• Andrew Hershey

• Thomas Pentz

• Ariel Rechtshaid

• Dre Skull

• Major Lazer

• Broadus

• Raoul Gonzalez

• Angela Hunte

• Pentz

• Rechtshaid

• Major Lazer

• Ariel Rechtshaid

• 6Blocc

• Broadus

• Bain

• David Brooks

• Henry

• Hershey

• Pentz

• Rechtshaid

• Andrae Sutherland

• Dre Skull

• Major Lazer

• Broadus

• Laurent Alfred

• Bain

• David Goldfine

• Henry

• Hunte

• Pentz

• Rechtshaid

• Major Lazer

• Zion I Kings

• Broadus

• Elan Atias

• Hunte

• Pentz

• Rechtshaid

• Major Lazer

• Ariel Rechtshaid

• Broadus

• Bain

• Zach Condon

• Aubrey Graham

• Henry

• Hershey

• Hunte

• Pentz

• Rechtshaid

• Major Lazer

• Ariel Rechtshaid

• Dre Skull

• Zach Condon

• Broadus

• Bain

• Noel Davey

• Henry

• Lloyd James

• Pentz

• Rechtshaid

• Clifford Smith

• Ian Smith

• Major Lazer

• Ariel Rechtshaid

• Broadus

• Bain

• Mitchum Chin

• Ted Chung

• Colin Harper

• Henry

• Nellie Hooper

• Hunte

• Simon Law

• Larry Marshall

• Paul Preston Palmer

• Dwayne Chin Quee

• Berrisford Romeo

• Caron Wheeler

• Supa Dups

• Major Lazer

• Jus Bus

• Broadus

• Leslie Brathwaite

• Aliaune Thiam

• Giorgio Tuinfort

• Akon

• Leslie Brathwaite

• Terrace Martin

• Kyle Townsend

• Broadus

• John Hill

• Hunte

• Pentz

• Rechtshaid

• David Taylor

• Major Lazer

• John Hill

• Ariel Rechtshaid

• Broadus

• Hershey

• Hunte

• Pentz

• Rechtshaid

• Major Lazer

• Ariel Rechtshaid

• Dre Skull

• Broadus

• Pentz

• Rechtshaid

• Hershey

• Henry

• Bain

• Donat Roy Jackie Mittoo

• Major Lazer

• Ariel Rechtshaid

• Dre Skull

• Broadus

• Hunte

• Rechtshaid

• Pentz

• Trevor Smith

• Andrew Williams

• Abdul Wahab Lafta

• Johnson Etienne

• Major Lazer

• Ariel Rechtshaid

• Broadus

• Pentz

• Rechtshaid

• Joelle Clarke

• Ken Boothe

• William Cole

• Major Lazer

• Ariel Rechtshaid

• Broadus

• Pentz

• Rechtshaid

• Ken Boothe

• William Cole

• Hershey

• Henry

• Bain

• Dre Skull

• Major Lazer

Personnel

Credits for Reincarnated adapted from Allmusic.

Musicians

• Elan Atias - vocals
• Cori B. - vocals
• Jahdan Blakkamoore - vocals, background vocals
• Mike Bolger - hammond b3, piano, trombone
• Shante Broadus - background vocals
• Collie Buddz - vocals
• Stewart Copeland - percussion
• Miley Cyrus - vocals
• Willy Dintenfass - guitar
• Drake - vocals
• Andrew Gouche - bass
• Angela Hunte - vocals
• IZA - vocals
• Trevor Lawrence Jr. - percussion
• Danny Levin - trumpet
• Mavado - vocals
• Mr. Vegas - vocals
• David Moyer - baritone, tenor, section leader
• Rita Ora - vocals
• Javonte Pollard - background vocals
• Popcann - vocals
• Dan Ubick - guitar, bass, rhythm
• Wendi Vaughn - background vocals
• Wyann Vaughn - background vocals
• Diane Warren - guitar
• Marlon Williams - guitar

Production

• 6Blocc - producer
• Akon - vocals, producer
• Leslie Brathwaite - mixing, producer
• David Byrnes - music business affairs
• Zach Condon - producer
• Rich Costey - mixing
• Dre Skull - additional production, producer
• Chris Gehringer - mastering
• Serban Ghenea - mixing
• Tasha Hayward - hair stylist
• Bo Hill - assistant
• John Hill - producer
• Chris "Bronski" Jablonski - engineer
• Jus Bus - producer
• Derrick K. Lee - music business affairs
• Justin Li - A&R
• Mario Luccy - engineer
• Major Lazer - executive producer, producer
• Terrace Martin - arranger, producer, saxophone
• Mr. Morgan - A&R
• Neil Pogue - mixing
• Luca Pretolesi - mixing
• Dwayne "Supa Dups" Chin Quee - producer
• Ariel Rechtshaid - engineer, producer, vocal producer
• Nick Rowe - vocal editing
• Phil Seaford - assistant engineer
• Kevin Seaton - additional production
• Snoop Lion - executive producer, primary artist
• Justin "Create" Toledo - design, packaging
• Willie Toledo - photography
• Kyle Townsend - producer
• Irina Volodarsky - music business affairs
• James M. Wisner - engineer, mixing
• Zion I Kings - producer

Charts

Weekly charts

Year-end charts

Certifications and sales

References

References

1. (2013-03-20). "Snoop Lion Drops New Single 'No Guns Allowed,' Featuring Drake: Listen".
2. "Snoop Dogg Releases First Single 'La La La' From Reggae Album". MTV.
3. Carl Williott. (February 28, 2013). "Snoop Lion's 'Reincarnated' Album Gets Release Date and Guest Spots From Drake, Chris Brown | Music News, Reviews, and Gossip on". Idolator.com.
4. (2013-02-28). "Snoop Lion Announces 'Reincarnated' Album Release Date". MissInfo.tv.
5. (2013-12-14). "Grammy Awards 2014: Full Nominations List".
6. Alexis, Nadeska. (2012-08-02). "Snoop's Reggae Album Still Has 'West Coast Attitude'". MTV.com.
7. Burke, Daniel. "Why did Snoop Dogg change his name when he became a Rasta?". The Washington Post.
8. Horowitz, Steven J.. (2012-12-05). "Snoop Lion (Snoop Dogg) Inks Deal With RCA Records To Release "Reincarnated" In Spring 2013". HipHop DX.
9. (2013-04-24). "Snoop Lion - Reincarnated / Album Review". pitchfork.com.
10. "La La La (Prod. by Major Lazer): Snoop Lion: MP3 Downloads".
11. (2012-10-31). "New Video: Snoop Lion "La La La"". Rap Radar.
12. "Here Comes the King: Snoop Lion feat. Angela Hunte: MP3 Downloads".
13. (2013-02-07). "New Video: Snoop Lion x Angela Hunte "Here Comes The King"". Rap Radar.
14. (2012-12-10). "Listen: Snoop Lion f/ Mavado & Popcaan "Lighters Up"".
15. "SNOOP LION - Lighter up (Sony) | Radio Date 08/02/2013".
16. Horowitz, Steven J.. (2013-03-07). "Snoop Lion "Reincarnated" Cover Art | Get The Latest Hip Hop News, Rap News & Hip Hop Album Sales". HipHop DX.
17. "Snoop Lion Releases "No Guns Allowed" Single From Forthcoming 'Reincarnated' Album". Icon vs. Icon.
18. "Video: Snoop Lion f/ Drake and Cori B – 'No Guns Allowed'".
19. "SNOOP LION - No Guns Allowed (Feat. Drake & Cori B) (Sony) | Radio Date 05/04/2013".
20. (2013-04-04). "iTunes - Music - Ashtrays and Heartbreaks (feat. Miley Cyrus) - Single by Snoop Lion". [[iTunes]].
21. (2013-04-03). "Snoop Lion - Ashtrays and Heartbreaks (feat. Miley Cyrus)". Homegrownradio.net.
22. "Radio Industry News, Music Industry Updates, Arbitron Ratings, Music News and more!".
23. "Top 40/M Future Releases | Mainstream Hit Songs Being Released and Their Release Dates". Allaccess.com.
24. (2013-05-30). "Video: Snoop Lion f/ Miley Cyrus – 'Ashtrays and Heartbreaks'". Rap-Up.com.
25. "Video: Snoop Lion f/ Rita Ora – 'Torn Apart'". Rap-Up.com.
26. (1970-01-01). "New Video: Snoop Lion "The Good Good"". Rap Radar.
27. (2013-11-22). "Snoop Lion is "Tired of Running" in New Music Video".
28. (2013-12-23). "Video: Snoop Lion f/ Collie Buddz – 'Smoke the Weed'".
29. Homie, Big. (2014-01-03). "New Video: Snoop Lion x Major Lazer "Get Away"". Rap Radar.
30. Jeffries, David. (2013-04-24). "Reincarnated - Snoop Lion : Songs, Reviews, Credits, Awards".
31. (2013-04-24). "Snoop Lion, 'Reincarnated': Track-By-Track Review".
32. Ken Capobianco. (2013-04-19). "ALBUM REVIEW: Snoop Lion, 'Reincarnated'". [[The Boston Globe]].
33. (2013-04-25). "Album Review: Snoop Lion – Reincarnated".
34. Jones, Kevin. (2013-04-24). "Snoop Lion - Reincarnated".
35. Alexis Petridis. (2013-04-24). "Snoop Lion: Reincarnated – review". [[The Guardian]].
36. Andy Gill. (2013-04-18). "Album review: Snoop Lion, Reincarnated (Sony) - Reviews - Music". [[The Independent]].
37. (2013-04-24). "Snoop Lion: Reincarnated | Album Reviews". [[Pitchfork (website).
38. Simon Vozick-Levinson. (2013-04-19). "Reincarnated | Album Reviews".
39. Harris, Keith. "Snoop Lion, 'Reincarnated' (Berhane Sound System/Mad Decent/Vice/RCA)". SPIN.
40. (2013-04-19). "Reincarnated Reviews".
41. Faulkner, Brent. "Snoop Lion: Reincarnated".
42. Burgess, Omar. (2013-04-24). "Snoop Lion - Reincarnated". HipHop DX.
43. "Hip Hop Album Sales: The Week Ending 4/28/2013".
44. "Hip Hop Album Sales: The Week Ending 5/5/2013".
45. "Hip Hop Album Sales: The Week Ending 5/12/2013".
46. "Hip Hop Album Sales: The Week Ending 5/19/2013".
47. "Reggae Albums - 2013 Archive | Billboard Charts Archive".
48. "Reggae Albums - 2014 Archive | Billboard Charts Archive".
49. "THE TOP TEN BEST-SELLING REGGAE ALBUMS IN THE USA FOR 2013, ACCORDING TO NIELSEN-SOUNDSCAN!".
50. "Upcoming Releases". HITS Digital Ventures.
51. (2013-04-17). "Snoop Lion - Reincarnated (DELUXE EDITION w/ 4 BONUS TRACKS!) - Audio CD - Underground Hip Hop - Store".
52. (2013-04-17). "Reincarnated full Tracklist including bonus tracks". Rap-n-blues.com.
53. "Reincarnated – Snoop Lion : Credits". [[Allmusic]]. [[Rovi Corporation]].
54. (May 6, 2013). "Top 40 Official UK Albums Archive". [[Official Charts Company]].
55. (May 6, 2013). "Top 40 R&B Albums Archive". [[Official Charts Company]].
56. "2013 Year-End Charts - Independent Albums". Prometheus Global Media.
57. "2013 Year-End Charts - Reggae Albums". Prometheus Global Media.
58. "2014 Year-End Charts - Reggae Albums". Prometheus Global Media.