Redken

History

The company was founded in 1960 by Jheri Redding and Paula Kent, thus the name, "Red-ken." Redken pioneered the "Scientific Approach to Beauty," and revolutionized the professional salon business by introducing the concept of protein reconditioning and developing new protein based products, which they patented.

In 1993, with sales at $160 million, Redken was sold to Cosmair, Inc, the US licensee of L'Oréal. A year later, L'Oréal fully acquired Cosmair.

Marketing

In 2014 Lea T became the face of Redken, thus making her the first openly transgender model to front a global cosmetics brand.

In 2015, Suki Waterhouse became the face of Redken.

For the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Award of Earth Defender" to Redken in 2020.

In 2024, Sabrina Carpenter was named the first global ambassador of Redken.

References

References

1. (2014-06-24). "Paula Kent Meehan, TV Actress Who Co-Founded Redken, Dies at 82". Bloomberg.com.
2. (1993-09-20). "Redken Shifting Operations". The New York Times.
3. Raper, Pete Born,Sarah. (1994-04-15). "L'Oreal Taking Direct Control Over Cosmair".
4. Vingan, Alyssa. (4 November 2014). "Transgender Model Lea T Lands Big Redken Contract". Fashionista.com.
5. Friedman, Megan. (4 November 2014). "Transgender Model Lea T Is Redken's Newest Face". [[Harper's Bazaar]].
6. Morwenna Ferrier. (5 November 2014). "Lea T, the transgender hair-care model who's shifting our perception of beauty norms". The Guardian.
7. Gaynor, Emily. "Suki Waterhouse is Officially Redken's Mane Girl". Teen Vogue.
8. "All Soft Argan Oil Shampoo won the 2020 Award of Earth Defender".
9. Fell, Nicole. (2024-09-09). "Sabrina Carpenter Named as First-Ever Ambassador for Redken Hair Care Brand".