Rebel (company)

History

Original ownership (1985-2001)

Rebel Sport was established in 1985 with its first store in Bankstown.

It was listed on the Australian Securities Exchange in 1993.

Harvey Norman (2001-2007)

it was purchased by Harvey Norman in July 2001.

Archer Capital (2007-2011)

In 2007, Archer Capital acquired Rebel Sport and consolidated its sports retail businesses into it.

Super Retail Group (since 2011)

In 2011, Amart Sports was acquired by Super Retail Group.

Operations

Current store formats

Rebel

Formerly Rebel Sport.

In 2012, Rebel Sport dropped the word "sport" from its name and adopted a new logo and black and yellow branding.

Defunct store formats

Amart Sports

Amart was a big format sports store headquartered in Queensland.

Archer Capital acquired Amart Sports in 2004.

In 2017, the Amart Sports brand was discontinued and merged into the Rebel Sport brand. The merger was designed to allow a focus on a single sporting goods brand and reduce costs.

Rowe & Jarman

Archer Capital also merged its acquisitions of South Australian-based Rowe & Jarman, smaller format stores doing business in Western Australia, South Australia, Northern Territory, Victoria and Tasmania to complement Amart Sports. Rowe & Jarman became known as Amart Sports.

Brands

Rebel stocks a number of well known international brands, including Nike, Asics, Adidas, Puma and Under Armour.

Ell & Voo is an activewear brand owned by Rebel.

Sponsorship

On 25 November 2015, Rebel signed on as Women's Big Bash League's naming rights sponsor and also become the official online retail store of Cricket Australia. Rebel sponsored the Rebel Sport Masters, a Tier 2 golf tournament on the Australasian PGA Tour held in January 2018 at Wainui Golf Club, Wainui, New Zealand.

References

References

1. "About Us – rebel".
2. [https://www.rebelsport.com.au/customer-service/about-us.html About Rebel] Rebel
3. [https://trove.nla.gov.au/newspaper/article/127521653?searchTerm=rebel%20sport Float unveiled for Rebel Sport] ''[[Canberra Times]]'' 2 November 1993 page 11
4. [https://www.asx.com.au/asxpdf/20030312/pdf/00349620.pdf Results for six months ended 28 December 2002] Rebel Sports 12 March 2003
5. "Super Retail buys Rebel Group for $610m".
6. (3 December 2012). "Rebel rebrands to black and yellow to tackle premium market".
7. "Rebel - Super Retail Group".
8. (2017-07-24). "Super Retail gives Amart Sports the boot as Amazon looms".
9. (2017-07-25). "'The Amart Sports brand has been a strong performer'".
10. (2017-07-25). "The end of Amart Sports".
11. (9 November 2006). "Harvey staying out of the buy-out reveals much about Archer's shot at Rebel".
12. (18 October 2011). "Super Retail looks to expand after Rebel buy". The Australian.
13. "Super Retail Group | Shop Ethical! Company profile".
14. "rebel throws support behind Women's BBL".