Real Gold

History

The brand was founded by Dean 'Deano Jo' Joannides. The first incarnation of Real Gold was that of a DJ collective, before evolving into a more focused event promotion organisation. Real Gold began creating merchandise that showcased various types of creative talent, which were labelled as 'Releases', most commonly taking the form of t-shirts, vinyl records and fanzines.

With early Real Gold associates becoming known independently in their own respective careers (see Collaborators), in 2009 the brand evolved into the working alias for Deano Jo and enveloped most of his entrepreneurial work.

Deano Jo was listed in The Independent's 2009 feature on 'The 15 people who will define the future of arts in Britain' and profiled in Dazed & Confuzed's article on the world's most inspiring young entrepreneurs.

Collaborators

Early members and frequent collaborators include photographer Ben Rayner, creative director Ronojoy Dam, art director Ben Freeman, chef Gabriel Pryce, artist Lewis Teague Wright and many more.

Real Gold worked with musicians Adele, Florence and the Machine and Laura Marling at early stages in their careers.

In 2017 they commissioned and presented 'The Best of Risky Roadz' at Rio Cinema, Dalston and The Mockingbird Cinema, Birmingham.

In 2020 they presented the debut art exhibition for musician Frank Carter.

Associated Businesses and Organisations

Current

° Love Brother

° Pamela

° Sweeney

° Thug Nation

° Yeah Boi!

Previously

° The Alibi

° Birthdays

° Five Miles

° Future Artefacts

° Rita's

Releases

Events

Main Event Series

° RGEVENT

° RGCOLLAB

° RGDJ

Other Event Series

° Cough / Cool

° North Angel

° Rich History

° The Golden Gloves

° The International Amalgamation of Champions

RGEVENT

RGCOLLAB

RGDJ

References

References

1. (16 December 2016). "This film traces the importance of London's nightlife".
2. (14 March 2017). "soundtracking ten years in london with braiden".
3. (6 October 2014). "Larger than life and twice as ugly".
4. (16 February 2009). "The niche magazines riding out the gloom".
5. (21 September 2010). "Real Gold "Don't Forget the Struggle, Don't Forget the Streets" Tee".
6. (21 August 2018). "Dalston institution the Alibi will close at the end of the month".
7. "PAMELA – Urban Junkies".
8. (20 March 2019). "The GO Clubbing guide to Five Miles".
9. "Aesthetica Magazine - Interview with Ben Freeman and Deano Jo, Founders of Future Artefacts, East London".
10. "RGDJ | Real Gold".
11. "Releases | REAL GOLD".
12. "Light+ Last Dance 3: Deano Jo".
13. (18 June 2009). "Revealed: The 15 people who will define the future of arts in Britain".
14. (19 June 2009). "YCE: Deano Jo".
15. "Looking Back at a Legendary UK Warehouse Party".
16. "The Census: "Have you ever ridden a horse?"".
17. (14 July 2011). "One to Watch: Gabriel Pryce".
18. (12 April 2012). "RGEVENT0022 // Magnitude Art Opening Thursday 12th April 2012".
19. "YOUNG then".
20. "Real Gold - Risky Roadz".
21. (29 January 2020). "Frank Carter's 900 Days of Chaos".
22. "Rgcollab0019 | Real Gold".
23. "LOVE BROTHER - The new movement for men's mental health".
24. "Pamela".
25. "Sweeney".
26. "Thug Nation".
27. "Yeah Boi! Creative and strategic marketing consultancy".
28. (21 August 2018). "Goodbye Alibi".
29. (22 March 2021). "A Memorial to the UK Venues We’ve Loved and Lost".
30. (21 August 2012). "Rita's Bar & Dining".