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Ranker
Website featuring poll lists
Website featuring poll lists
| Field | Value |
|---|---|
| name | Ranker.com |
| logo | Ranker_company_logo.png |
| commercial | Yes |
| type | Infotainment |
| language | English |
| owner | Ranker Inc. |
| location | Los Angeles, California |
| launch_date | |
| current_status | Active |
| founder | Clark Benson |
| industry | Digital media |
| num_employees | 110 |
| revenue | $22 million (2017) |
| website |
the web platform
Ranker.com is a website that features polls on entertainment, brands, sports, food, and culture. Ranker claims to be one of the largest databases of opinions, with more than 1 billion votes gathered on over millions of subjective voters. Ranker has hundreds of thousands of lists of opinions.
These lists have been referenced as a source for many pop-culture, trade, and tech publications, including TV and radio. Ranker collects individual user votes and tracks them across various lists, which purports to show correlations between interests across pop culture.
History
Launched in August 2009, the site was founded by Clark Benson, who created Ranker as an alternative to user reviews available on ecommerce sites. Ranker offers crowdsourced polls and lists across a variety of topics, including rankings of food, drinks, and celebrities. "Ranker Insights" offers people voting correlation data for free, using psychographic correlation data to deliver personalized consumer recommendations ("if you like X, you'll also like Y, Z"), and also audience insights to marketers, studios, and platforms seeking a deeper understanding of consumer tastes and preferences.
Ranker's board members include Draper Associates investor Joel Yarmon. Investors include Draper Associates, Rincon Venture Partners, Lowercase Capital, Wavemaker, BullPen Capital and various angels, like Factual founder Gil Elbaz and Ryan Steelberg.
Ranker Acquires Listverse
Listverse is a "top ten" website that provides 10-item lists on a variety of topics related to the bizarre, entertainment, general knowledge, lifestyle, science, society, and more. Jamie Frater started the website in 2009. Ranker acquired Listverse on April 5, 2022.
References
References
- "Ranker Inc".
- Bilton, Ricardo (October 8, 2014). [https://digiday.com/media/ranker-turns-crowdsourced-lists-into-big-data/ "Ranker turns crowdsourced lists into big data"]. [[Digiday]].
- "Sorry, America: Ellen DeGeneres Is Not Running for President". [[E! Online]].
- "Ranker's Top 'Things That Were a Thing' of 2019".
- "See What Your Candy of Choice Says About Your Fave Celebs". E! Online.
- "Under the radar, Ranker quietly builds a huge online footprint". The Drum.
- Dave, Paresh. (2016-12-06). "Like Kanye West but hate Chipotle? Start-up Ranker helps brands tailor ads for you". Los Angeles Times.
- "About Listverse".
- Ranker. (2022-04-05). "Ranker Acquires Listverse Adding To Impressive Brand Portfolio".
This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.
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