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Radisson Blu

Hotel chain

Hotel chain

FieldValue
nameRadisson Blu
logoRadisson Blu logo.svg
founded
location{{ubl
* Minneapolis, United States{{efnAmericas region<ref name"choice radblu"/}}
key_peopleWolfgang M. Neumann (President & CEO)
typeSubsidiary
industryHospitality
owner{{unbulleted list
Caribbean, and Latin America)<ref name"choice radblu" since 2019.
China, and co-branded Radisson Blu in Frankfurt, Germany, with Radisson Hotel Group, since 2018.<ref name"china radblu"
Rest of the world.<ref name"RHG Annual Report 2022"
homepage
area_servedWorldwide
altRadisson Blu Logo
locations324 (2022)
  • Minneapolis, United States
  • Brussels, Belgium
  • Choice Hotels{{efn| Americas region (United States, Canada, Caribbean, and Latin America) since 2019.
  • Jinjiang International{{efn| China, and co-branded Radisson Blu in Frankfurt, Germany, with Radisson Hotel Group, since 2018.
  • Radisson Hotel Group{{efn| Rest of the world.

Radisson Blu is an international hotel brand owned by Choice Hotels in the Americas and by Radisson Hotel Group in the rest of the world. Founded as the SAS Hotels in 1960, the Radisson Blu brand name came into existence in 2006 with a rebranding of Radisson SAS. It operates in Europe, the Middle East, Africa, and the Asia-Pacific region with 324 operating worldwide .

History

Foundation as SAS Hotels

Main article: Rezidor Hotel Group

SAS Hotels has roots dating to the opening of the then named SAS Royal Hotel in Copenhagen, Denmark in 1960. Architect Arne Jacobsen designed every aspect of the hotel for the SAS Group, from the building, to the now-iconic furniture (including the Egg chair), to the tableware. The hotel was initially operated by the catering division of the group, but merged with the hospitality division to become SAS Catering and Hotels.

In 1994, Radisson SAS Hotels was created, as a partnership between Radisson Hotels International and SAS International Hotels, for operations in Europe, the Middle East and Africa. By the year 2000, the brand was operating 100 hotels.

Rebranding to Radisson Blu since 2009

Radisson Blu hotel in [[Vilnius
Radisson Blu in [[Trondheim

In 2009, the partnership with SAS ended and the Radisson SAS properties were rebranded as Radisson Blu. The name ‘Blu’ was chosen as part of a research project to find a new visual identity as the company sought to replace the familiar SAS blue box.

Radisson Blu entered the United States market with the opening of its first hotel in Chicago, Illinois in 2011. The hotel occupies part of the Aqua skyscraper developed by Studio Gang Architects. In 2013, it opened its second location. It was connected to the Mall of America in Bloomington, Minnesota. In 2010, Radisson Blu was named the largest upper upscale hotel chain in Europe.

Concept

Radisson Blu hotels are mainly located in major cities, key airport gateways and leisure destinations. It is described as an "upper upscale" hotel brand.

Notes

References

References

  1. "Radisson Blu".
  2. "Our company history". Radisson Hotel Group.
  3. "Jin Jiang Radisson Hotels".
  4. (August 10, 2018). "Jin Jiang International Holdings Co. to Buy Radisson Hospitality Inc.".
  5. (2022). "Radisson Hospitality AB Annual Report and Consolidated Financial State- ments for the financial year 2022". Radisson Hospitality AB.
  6. (2022). "Radisson Blu Fact Sheet 2022".
  7. Cohen, M. L.. (2010). "Rezidor Hotel Group AB". St. James Press ([[Gale (publisher).
  8. McDowell, Edwin. (August 12, 1994). "Radisson and SAS Form Hotel Pact". The New York Times.
  9. "Radisson SAS Hotels & Resorts In Europe, the Middle East and Africa to Change Their Name to Radisson Blu".
  10. (February 4, 2009). "RADISSON SAS HOTELS AND RESORTS TO CHANGE THEIR NAME TO RADISSON BLU". [[Globe Newswire]].
  11. (17 December 2008). "Aqua Tower Tour". [[Council on Tall Buildings and Urban Habitat]].
  12. (2013-03-14). "LOOK: The Surprising Location Of This New Hotel".
  13. TAYLOR, MIA. (April 9, 2018). "Radisson Blu is Europe's Largest Upper-Upscale Hotel Brand". [[TravelPulse]].
  14. (22 February 2020). "Radisson Blu Hotel, Kyiv".
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radisson-blu sas-group radisson-hotel-group-brands rezidor-hotel-group hotels-established-in-1960
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